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DEMAND GEN
VISIONARIES

PODCAST

Hear weekly from CMOs and B2B marketing leaders at the world’s most innovative brands
The definitive podcast for B2B CMOs and Demand Gen leaders. Learn the best strategies and campaign tactics to help you maximize sales pipeline, right now.
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Juniper Networks
EPISODE
6
-
Mike Marcellin
,
CMO
,
Juniper Networks
Utilizing A Demand Gen AI Engine with Juniper Networks CMO
Mike unveils the the benefits of having an automated system that assists in segmentation & targeting - and how the entire sales process can change.
G2
EPISODE
5
-
Ryan Bonicci
,
CMO
,
G2
The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
IBM
EPISODE
4
-
Corinne Sklar
,
Global CMO
,
IBM
Why Global Sales and Marketing Alignment is Key to IBM’s Success
Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.
Oracle
EPISODE
3
-
Nate Skinner
,
SVP Marketing
,
Oracle
Driving the Next Phase of Growth at a $150 Billion Software Giant
How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.
Twilio
EPISODE
2
-
Sara Varni
,
CMO
,
Twilio
The Magic Behind Twilio's Meteoric Growth
Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.
ThoughtSpot
EPISODE
1
-
Scott Holden
,
CMO
,
ThoughtSpot
How ThoughtSpot Became a $2 Billion Unicorn in 5 years
Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.
EPISODE
0
-
Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.