The definitive podcast for B2B CMOs and Demand Gen leaders. Learn the best strategies and campaign tactics to help you maximize sales pipeline, right now.
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SurveyMonkey
EPISODE
27
-
Leela Srinivasan
,
CMO
,
SurveyMonkey
Scaling Audience Engagement for the Fortune 500 at SurveyMonkey
Leela dives into the key components of her strategy, including how to truly understand and add value for your prospects, and putting your customers at the forefront of your marketing.
The Demand Gen Strategy for a $4B FinTech Disruptor
Vidya discusses the most important elements of setting a strategy, keeping up with the rapidly changing MarTech landscape, the key elements of her tech stack that she can't live without.
Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 2 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!
Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 1 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!
Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers
Sarah reveals the marketing efficiencies and ROI drivers she’s anchored her career around, and shares the mindset shift that every team goes through to drive unparalleled growth.
Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer
Suku explains the demand gen strategy behind Sumo Logic's journey to IPO, which is rooted in the belief that the CMO’s primary job is to align with sales to drive revenue.
How to Use Storytelling to Drive Unprecedented Market Demand
Kyle reveals the demand gen secrets he’s learned from building marketing strategies for some of the best storytelling brands, including Salesforce and Zuora, over the last 20 years.
Cultivating an Innovative Marketing Strategy for the Digital-First World
Jen shares her learnings throughout the last 20 years of demand generation, highlighting the importance of understanding and adapting to the needs of the moment.
The Demand Gen Playbook of One of the Top 50 Women in Revenue
Lauren reveals how to balance short-term revenue goals with long-term category creation and market growth, plus how to build brand trust by enabling deep executive relationships.
Digital Marketing Strategies that Fuel $64B Software Giant VMware
Michael illustrates how the seismic shift away from “broadcast” marketing is ushering in a new wave of community-based, conversational marketing strategies that generate massive ROI.
Predictions for the Future from the Godfather of Marketing Automation
Adam dives into the evolution of demand gen, marketing’s role in the end-to-end customer experience, and the software he’s building to create the single source of truth for marketers.
Scaling Demand Gen to Build the Next Unicorn in the Salesforce Ecosystem
Jamie Grenney discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.
Demand Gen Trends to Invest in, According to a Six-Time CMO
Heidi Melin shares how she’s pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in the new decade.
Udi Ledergor discusses how the content marketing landscape is changing and how Gong built a strategy that powers a demand gen engine to fuel its $2.2B business.
Why Marketers Must Shift from the Funnel to the Flywheel
Chandar Pattabhiram breaks the mold on demand generation with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.
Marketing Strategies that Led to a Billion Dollar Acquisition by Splunk
Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.
No Forms. No Spam. No Cold Calls. The Next Generation of ABM
Latane shines a light on missed customer-acquisition opportunities and discusses the strategies to "light up" the people and companies who are ready to buy using ABM.
Secrets from One of the Top 15 Most Influential Women in Marketing
Tracy Eiler hones in on the importance of keeping your CRM data clean, and how aligning marketing and sales around pipeline metrics can supercharge growth.
Meet Ryan and The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
Driving the Next Phase of Growth at a $150 Billion Software Giant
How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.