“”

DEMAND GEN
VISIONARIES

PODCAST

Hear weekly from CMOs and B2B marketing leaders at the world’s most innovative brands
The definitive podcast for B2B CMOs and Demand Gen leaders. Learn the best strategies and campaign tactics to help you maximize sales pipeline, right now.
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Salesforce
EPISODE
59
-
Colin Fleming
,
SVP Brand & Marketing
,
Salesforce
Dreamforce Mini-Series Part 3: The Origins of Salesforce+
On this episode, Colin Fleming, SVP Brand & Marketing at Salesforce, walks us through his vision for Salesforce+ and the future of B2B marketing, events, and content.
Salesforce
EPISODE
58
-
Linda Dunlap
,
VP Events Marketing
,
Salesforce
Dreamforce Mini-Series Part 2: Reimagining B2B Events in a Digital-First World
On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.
Salesforce
EPISODE
57
-
Linda Dunlap
,
VP Events Marketing
,
Salesforce
Dreamforce Mini-Series Part 1: The Legends that Built the Dreamforce Keynote
On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.
Dialpad
EPISODE
55
-
Morgan Norman
,
CMO
,
Dialpad
How to Borrow Ideas Like a Marketer
On this episode, Morgan reveals the challenges of marketing AI, how to generate new marketing ideas, and why B2C trends chart the future of B2B.
Segment
EPISODE
54
-
Katrina Wong
,
VP Product Marketing & Demand Gen
,
Segment
Leading a $3.2B Twilio Acquisition
On this episode, Katrina shares Segment’s story through acquisition and what personalization strategies will never go out of style.
SalesIntel
EPISODE
53
-
Raj Khera
,
Head of Growth
,
SalesIntel
The Power of Intent
On this episode, Raj dives into the importance of SEO, the do's and don’ts of gift giving, and his favorite one-liners that influenced his career.
G2
EPISODE
52
-
Amanda Malko
,
CMO
,
G2
The Secrets to Success Using G2
On this episode, Amanda reveals the ways customers use G2, how to leave assumptions at the door, and balancing customer retention vs. generating pipeline.
Uncuttable
EPISODE
51
-
Top CMOs
,
Mini-Series
,
Uncuttable
Part 4: Top CMOs Share Their Uncuttable Demand Gen Budget Items Copy
This is part four in our special mini-series, Uncuttable. Tune in to hear from top marketing leaders as they reveal the demand gen budget items they can’t live without.
InVision
EPISODE
50
-
Brian Kardon
,
CMO
,
InVision
Marketing for 100% of the Fortune 100
On this episode, Brian shares chatbots are more effective at generating leads than humans, why marketers should act as anthropologists, and much more.
SalesLoft
EPISODE
49
-
Sydney Sloan
,
CMO
,
SalesLoft
The Clearing Model: A Framework for Having Difficult Conversations
On this episode, Sydney discusses SalesLoft’s website, explains how to personalize your marketing team’s communications, and shares how she has difficult conversations at work.
Alibaba
EPISODE
48
-
Erica Chan
,
Head of Brand and Marketing, NA, B2B
,
Alibaba
Globalizing & Localizing Your Brand
On this episode, Erica talks about the importance of customer success, Alibaba’s focus on international sales, and the necessity to globalize, and keep a pulse on local markets.
Mindbody
EPISODE
47
-
Josh Todd
,
CMO
,
Mindbody
Inception, Flow & Interruption: Three Pillars of Marketing Glory
On this episode, Josh discusses how his marketing organization serves Mindbody’s B2B and B2C products and the challenge of building a website that serves both.
Procore
EPISODE
46
-
Jim Sinai
,
SVP Marketing
,
Procore
How an $11B Powerhouse Tackled Pre and Post IPO Marketing
On this episode, Jim unpacks the intersection between product marketing and demand gen, the hardest challenge facing modern marketers, the future of webinars, and much more.
Avalara
EPISODE
45
-
Jay Lee
,
CMO
,
Avalara
Metrics: A CMO’s Best & Worst Friend
On this episode, Jay walks us through partner marketing, growing site traffic, content strategy, and key learnings the team at Avalara are reflecting on post-pandemic.
Datadog
EPISODE
44
-
Alex Rosemblat
,
CMO
,
Datadog
From Employee 11 to $600M in Revenue
On this episode, Alex provides insights on all things events, how Datadog plans to leverage them post-pandemic, and the mandatory early hire for all marketing teams.
Acoustic
EPISODE
43
-
Norman Guadagno
,
CMO
,
Acoustic
Cutting Through the Noise: the Challenge of Marketing to Marketers
On this episode, Norman shares video strategies marketers are sleeping on, the process behind Acoustic’s recent website redesign, and why SEM is Norman’s #1 uncuttable budget item.
Kellblog
EPISODE
42
-
Dave Kellogg
,
Principal
,
Kellblog
Make Sales Easier: The Blueprints of a Marketing Titan
Dave shares stories from his days in the trenches at Salesforce, the philosophies that have helped him succeed, and the key skills every CMO should have.
Uncuttable
EPISODE
41
-
Top CMOs
,
Mini-Series
,
Uncuttable
Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items
This is part three in our special mini-series, Uncuttable. Tune in to hear from top marketing leaders as they reveal the demand gen budget items they can’t live without.
Granicus
EPISODE
40
-
Susan Ganeshan
,
CMO
,
Granicus
No Silver Bullet: A 3-time CMO’s Approach to Demand Gen
Susan discusses the unique challenges that come with selling to government entities and expands on her philosophy that there's no silver bullet in demand gen.
LogMeIn
EPISODE
39
-
Jamie Domenici
,
CMO
,
LogMeIn
Owning the SMB Market: $1.3B in ARR with a New Demand Gen Playbook
Jamie shares her secrets on how to dominate the SMB market, why product-led growth is the key to the future of SaaS, and the complexities of marketing a large portfolio of digital products.
FortressIQ
EPISODE
38
-
Christelle Flahaux
,
VP of Marketing
,
FortressIQ
Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets
Christelle lays out her approach to category creation and how analyst relations plays a key role. She also discusses why the CMO must listen, the value of podcasting, and using food trucks for ABM.
Zeplin
EPISODE
37
-
Naman Khan
,
CMO
,
Zeplin
Journey to CMO: What I Learned From the World's Greatest SaaS Companies
Naman discusses his journey to CMO—working with the world’s most recognizable brands, learning messaging frameworks from Marc Benioff, and standing up his own marketing organization.
CleverTap
EPISODE
36
-
Dave Dabbah
,
CMO
,
CleverTap
Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion
Dave details his strategy for building a growth brand in the B2B space, the unique challenges of being a global company, and why it’s your job as a marketer to always make things memorable.
Okta
EPISODE
35
-
Len Fischer
,
SVP, Demand Gen
,
Okta
Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap
Len shares how he and his team at Okta strive to be different, the evolving nature of his demand gen strategy, and how he partners successfully with the role he says “can get him fired the quickest.”
Acquia
EPISODE
34
-
Lynne Capozzi
,
CMO
,
Acquia
A 4-time Tech CMO’s Secrets to Integrated Demand Gen
Lynne explains why demand gen always needs to be an integrated strategy, how to create a great website experience, why it’s so hard to do personalization well, and why the next phase of the industry is moving from marketing operations to revenue operations.
Confluent
EPISODE
33
-
Marie Gassée
,
VP of Growth
,
Confluent
Achieving a $4.5B Valuation Through Product-Led Growth
Marie discusses the heavily data-driven nature of her role, the product-led growth model that she embraces to maximize revenue, and the leadership philosophies she uses to empower her teams.
Conga
EPISODE
32
-
Esther Flammer
,
VP Demand Gen
,
Conga
How to Fuel Multi-Segment Demand Generation
Esther discusses the art and science of marketing, and the different motions that fuel high-volume inbound pipeline vs. the targeted ABM strategies that drive enterprise-level deals.
AWS
EPISODE
31
-
Rachel Thornton
,
VP Marketing
,
AWS
Marrying Creativity and Data to Become a $51B Cloud Computing Business
Rachel details the strategy that powers Amazon Web Services, and discussed the key leadership principles that fuel successful marketing teams, from customer obsession, to diving deep.
Expensify
EPISODE
30
-
Joanie Wang
,
Director
,
Expensify
The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads
Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted product champions and how they created a hugely successful Super Bowl ad campaign.
Matterport
EPISODE
29
-
Robin Daniels
,
CMO
,
Matterport
All In: On Track to IPO After a Year of Rocketship Growth
Robin shares how his “go all in or don’t go at all” mindset helped lead Matterport to rocketship growth in 2020 and which strategies, channels, and tactics he’s doubling down on for 2021.
Emburse
EPISODE
28
-
Grant Johnson
,
CMO
,
Emburse
ROI of Everything: The Playbook of a 4-time Tech CMO
Grant discusses his holistic view of marketing, encompassing the four key levers and how they work together in an integrated marketing framework, and much more.
SurveyMonkey
EPISODE
27
-
Leela Srinivasan
,
CMO
,
SurveyMonkey
Scaling Audience Engagement for the Fortune 500 at SurveyMonkey
Leela dives into the key components of her strategy, including how to truly understand and add value for your prospects, and putting your customers at the forefront of your marketing.
Marqeta
EPISODE
26
-
Vidya Peters
,
CMO
,
Marqeta
The Demand Gen Strategy for a $4B FinTech Disruptor
Vidya discusses the most important elements of setting a strategy, keeping up with the rapidly changing MarTech landscape, the key elements of her tech stack that she can't live without.
Uncuttable
EPISODE
25
-
Top CMOs
,
Mini-Series
,
Uncuttable
Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 2 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!
Uncuttable
EPISODE
24
-
Top CMOs
,
Mini-Series
,
Uncuttable
Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 1 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!
Google
EPISODE
23
-
Sarah Kennedy
,
VP Demand
,
Google
Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers
Sarah reveals the marketing efficiencies and ROI drivers she’s anchored her career around, and shares the mindset shift that every team goes through to drive unparalleled growth.
Sumo Logic
EPISODE
22
-
Suku Krishnaraj
,
CMO
,
Sumo Logic
Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer
Suku explains the demand gen strategy behind Sumo Logic's journey to IPO, which is rooted in the belief that the CMO’s primary job is to align with sales to drive revenue.
Zuora
EPISODE
21
-
Kyle Christensen
,
VP Marketing
,
Zuora
How to Use Storytelling to Drive Unprecedented Market Demand
Kyle reveals the demand gen secrets he’s learned from building marketing strategies for some of the best storytelling brands, including Salesforce and Zuora, over the last 20 years.
Gigster
EPISODE
20
-
Jen Dimas
,
CMO
,
Gigster
Cultivating an Innovative Marketing Strategy for the Digital-First World
Jen shares her learnings throughout the last 20 years of demand generation, highlighting the importance of understanding and adapting to the needs of the moment.
Talend
EPISODE
19
-
Lauren Vaccarello
,
CMO
,
Talend
The Demand Gen Playbook of One of the Top 50 Women in Revenue
Lauren reveals how to balance short-term revenue goals with long-term category creation and market growth, plus how to build brand trust by enabling deep executive relationships.
VMware
EPISODE
18
-
Michael King
,
Cloud Marketing
,
VMware
Digital Marketing Strategies that Fuel $64B Software Giant VMware
Michael illustrates how the seismic shift away from “broadcast” marketing is ushering in a new wave of community-based, conversational marketing strategies that generate massive ROI.
Salesforce
EPISODE
17
-
Adam Blitzer
,
EVP and GM
,
Salesforce
Predictions for the Future from the Godfather of Marketing Automation
Adam dives into the evolution of demand gen, marketing’s role in the end-to-end customer experience, and the software he’s building to create the single source of truth for marketers.
OwnBackup
EPISODE
16
-
Jamie Grenney
,
CMO
,
OwnBackup
Scaling Demand Gen to Build the Next Unicorn in the Salesforce Ecosystem
Jamie Grenney discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.
Workfront
EPISODE
15
-
Heidi Melin
,
CMO
,
Workfront
Demand Gen Trends to Invest in, According to a Six-Time CMO
Heidi Melin shares how she’s pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in the new decade.
Gong
EPISODE
14
-
Udi Ledergor
,
CMO
,
Gong
Creating a $2.2B Revenue Intelligence Powerhouse
Udi Ledergor discusses how the content marketing landscape is changing and how Gong built a strategy that powers a demand gen engine to fuel its $2.2B business.
Coupa
EPISODE
13
-
Chandar Pattabhiram
,
CMO
,
Coupa
Why Marketers Must Shift from the Funnel to the Flywheel
Chandar Pattabhiram breaks the mold on demand generation with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.
Tenable
EPISODE
12
-
Melton Littlepage
,
SVP
,
Tenable
How Tenable Captured the Fortune 500 Using Solution-Based Marketing
Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.
Asana
EPISODE
11
-
Dave King
,
CMO
,
Asana
How to Turn Your Customers into Your Greatest Advocates
Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.
Slack
EPISODE
10
-
Julie Liegl
,
CMO
,
Slack
12M Users & Beyond: Designing a Team for Slack's Parabolic Growth
Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack.
SignalFX (Splunk)
EPISODE
9
-
Tom Butta
,
CMO
,
SignalFX (Splunk)
Marketing Strategies that Led to a Billion Dollar Acquisition by Splunk
Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.
6sense
EPISODE
8
-
Latane Conant
,
CMO
,
6sense
No Forms. No Spam. No Cold Calls. The Next Generation of ABM
Latane shines a light on missed customer-acquisition opportunities and discusses the strategies to "light up" the people and companies who are ready to buy using ABM.
InsideView
EPISODE
7
-
Tracy Eiler
,
CMO
,
InsideView
Secrets from One of the Top 15 Most Influential Women in Marketing
Tracy Eiler hones in on the importance of keeping your CRM data clean, and how aligning marketing and sales around pipeline metrics can supercharge growth.
Juniper
EPISODE
6
-
Mike Marcellin
,
CMO
,
Juniper
Utilizing A Demand Gen AI Engine with Juniper Networks CMO
Mike unveils the the benefits of having an automated system that assists in segmentation & targeting - and how the entire sales process can change.
G2
EPISODE
5
-
Ryan Bonicci
,
CMO
,
G2
Meet Ryan and The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
IBM
EPISODE
4
-
Corinne Sklar
,
Global CMO
,
IBM
Why Global Sales and Marketing Alignment is Key to IBM’s Success
Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.
Oracle
EPISODE
3
-
Nate Skinner
,
SVP
,
Oracle
Driving the Next Phase of Growth at a $150 Billion Software Giant
How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.
Twilio
EPISODE
2
-
Sara Varni
,
CMO
,
Twilio
The Magic Behind Twilio's Meteoric Growth to $1B in Sales
Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.
ThoughtSpot
EPISODE
1
-
Scott Holden
,
CMO
,
ThoughtSpot
How ThoughtSpot Became a $2 Billion Unicorn in 5 years
Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.
EPISODE
0
-
Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.