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DEMAND GEN
VISIONARIES

PODCAST

Hear weekly from CMOs and B2B marketing leaders at the world’s most innovative brands
The definitive podcast for B2B CMOs and Demand Gen leaders. Learn the best strategies and campaign tactics to help you maximize sales pipeline, right now.
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OwnBackup
EPISODE
16
-
Jamie Grenney
,
CMO
,
OwnBackup
Scaling Demand Gen to Build the Next Unicorn in the Salesforce Ecosystem
Jamie Grenney discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.
Workfront
EPISODE
15
-
Heidi Melin
,
CMO
,
Workfront
Demand Gen Trends to Invest in, According to a Six-Time CMO
Heidi Melin shares how she’s pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in the new decade.
Gong
EPISODE
14
-
Udi Ledergor
,
CMO
,
Gong
Creating a $2.2B Revenue Intelligence Powerhouse
Udi Ledergor discusses how the content marketing landscape is changing and how Gong built a strategy that powers a demand gen engine to fuel its $2.2B business.
Coupa
EPISODE
13
-
Chandar Pattabhiram
,
CMO
,
Coupa
Why Marketers Must Shift from the Funnel to the Flywheel
Chandar Pattabhiram breaks the mold on demand generation with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.
Tenable
EPISODE
12
-
Melton Littlepage
,
SVP of Marketing
,
Tenable
How Tenable Captured the Fortune 500 Using Solution-Based Marketing
Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.
Asana
EPISODE
11
-
Dave King
,
CMO
,
Asana
How to Turn Your Customers into Your Greatest Advocates
Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.
Slack
EPISODE
10
-
Julie Liegl
,
CMO
,
Slack
12M Users & Beyond: Designing a Team for Slack's Parabolic Growth
Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack.
SignalFX (Splunk)
EPISODE
9
-
Tom Butta
,
CMO
,
SignalFX (Splunk)
Marketing Strategies that Led to a Billion Dollar Acquisition by Splunk
Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.
6sense
EPISODE
8
-
Latane Conant
,
CMO
,
6sense
No Forms. No Spam. No Cold Calls. The Next Generation of ABM
Latane shines a light on missed customer-acquisition opportunities and discusses the strategies to "light up" the people and companies who are ready to buy using ABM.
InsideView
EPISODE
7
-
Tracy Eiler
,
CMO
,
InsideView
Secrets from One of the Top 15 Most Influential Women in Marketing
Tracy Eiler hones in on the importance of keeping your CRM data clean, and how aligning marketing and sales around pipeline metrics can supercharge growth.
Juniper
EPISODE
6
-
Mike Marcellin
,
CMO
,
Juniper
Utilizing A Demand Gen AI Engine with Juniper Networks CMO
Mike unveils the the benefits of having an automated system that assists in segmentation & targeting - and how the entire sales process can change.
G2
EPISODE
5
-
Ryan Bonicci
,
CMO
,
G2
Meet Ryan and The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
IBM
EPISODE
4
-
Corinne Sklar
,
Global CMO
,
IBM
Why Global Sales and Marketing Alignment is Key to IBM’s Success
Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.
Oracle
EPISODE
3
-
Nate Skinner
,
SVP
,
Oracle
Driving the Next Phase of Growth at a $150 Billion Software Giant
How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.
Twilio
EPISODE
2
-
Sara Varni
,
CMO
,
Twilio
The Magic Behind Twilio's Meteoric Growth to $1B in Sales
Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.
ThoughtSpot
EPISODE
1
-
Scott Holden
,
CMO
,
ThoughtSpot
How ThoughtSpot Became a $2 Billion Unicorn in 5 years
Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.
EPISODE
0
-
Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.