Jamie Grenney discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.

Heidi Melin shares how she’s pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in the new decade.

Udi Ledergor discusses how the content marketing landscape is changing and how Gong built a strategy that powers a demand gen engine to fuel its $2.2B business.

Chandar Pattabhiram breaks the mold on demand generation with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.

Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.

Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.

Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack.

Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.

Latane shines a light on missed customer-acquisition opportunities and discusses the strategies to "light up" the people and companies who are ready to buy using ABM.

Tracy Eiler hones in on the importance of keeping your CRM data clean, and how aligning marketing and sales around pipeline metrics can supercharge growth.

Mike unveils the the benefits of having an automated system that assists in segmentation & targeting - and how the entire sales process can change.

Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.

Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.

How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.

Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.

Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.