This is part three in our special mini-series, Uncuttable. Tune in to hear from top marketing leaders as they reveal the demand gen budget items they can’t live without.

Susan discusses the unique challenges that come with selling to government entities and expands on her philosophy that there's no silver bullet in demand gen.

Jamie shares her secrets on how to dominate the SMB market, why product-led growth is the key to the future of SaaS, and the complexities of marketing a large portfolio of digital products.

Christelle lays out her approach to category creation and how analyst relations plays a key role. She also discusses why the CMO must listen, the value of podcasting, and using food trucks for ABM.

Naman discusses his journey to CMO—working with the world’s most recognizable brands, learning messaging frameworks from Marc Benioff, and standing up his own marketing organization.

Dave details his strategy for building a growth brand in the B2B space, the unique challenges of being a global company, and why it’s your job as a marketer to always make things memorable.

Len shares how he and his team at Okta strive to be different, the evolving nature of his demand gen strategy, and how he partners successfully with the role he says “can get him fired the quickest.”

Lynne explains why demand gen always needs to be an integrated strategy, how to create a great website experience, why it’s so hard to do personalization well, and why the next phase of the industry is moving from marketing operations to revenue operations.

Marie discusses the heavily data-driven nature of her role, the product-led growth model that she embraces to maximize revenue, and the leadership philosophies she uses to empower her teams.

Esther discusses the art and science of marketing, and the different motions that fuel high-volume inbound pipeline vs. the targeted ABM strategies that drive enterprise-level deals.

Rachel details the strategy that powers Amazon Web Services, and discussed the key leadership principles that fuel successful marketing teams, from customer obsession, to diving deep.

Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted product champions and how they created a hugely successful Super Bowl ad campaign.

Robin shares how his “go all in or don’t go at all” mindset helped lead Matterport to rocketship growth in 2020 and which strategies, channels, and tactics he’s doubling down on for 2021.

Grant discusses his holistic view of marketing, encompassing the four key levers and how they work together in an integrated marketing framework, and much more.

Leela dives into the key components of her strategy, including how to truly understand and add value for your prospects, and putting your customers at the forefront of your marketing.

Vidya discusses the most important elements of setting a strategy, keeping up with the rapidly changing MarTech landscape, the key elements of her tech stack that she can't live without.

Part 2 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!

Part 1 in a two-part mini-series discussing the top uncuttable demand gen budget items revealed by the marketing leaders we've hosted on Demand Gen Visionaries. Tune in!

Sarah reveals the marketing efficiencies and ROI drivers she’s anchored her career around, and shares the mindset shift that every team goes through to drive unparalleled growth.

Suku explains the demand gen strategy behind Sumo Logic's journey to IPO, which is rooted in the belief that the CMO’s primary job is to align with sales to drive revenue.

Kyle reveals the demand gen secrets he’s learned from building marketing strategies for some of the best storytelling brands, including Salesforce and Zuora, over the last 20 years.

Jen shares her learnings throughout the last 20 years of demand generation, highlighting the importance of understanding and adapting to the needs of the moment.

Lauren reveals how to balance short-term revenue goals with long-term category creation and market growth, plus how to build brand trust by enabling deep executive relationships.

Michael illustrates how the seismic shift away from “broadcast” marketing is ushering in a new wave of community-based, conversational marketing strategies that generate massive ROI.

Adam dives into the evolution of demand gen, marketing’s role in the end-to-end customer experience, and the software he’s building to create the single source of truth for marketers.

Jamie Grenney discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.

Heidi Melin shares how she’s pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in the new decade.

Udi Ledergor discusses how the content marketing landscape is changing and how Gong built a strategy that powers a demand gen engine to fuel its $2.2B business.

Chandar Pattabhiram breaks the mold on demand generation with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.

Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.

Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.

Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack.

Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.

Latane shines a light on missed customer-acquisition opportunities and discusses the strategies to "light up" the people and companies who are ready to buy using ABM.

Tracy Eiler hones in on the importance of keeping your CRM data clean, and how aligning marketing and sales around pipeline metrics can supercharge growth.

Mike unveils the the benefits of having an automated system that assists in segmentation & targeting - and how the entire sales process can change.

Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.

Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.

How do you drive growth when everyone knows who you are? Nate shares how he’s identified opportunities for Oracle's next phase. Hint: It's called Oracle CX.

Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.

Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.