Qualified Welcomes Salesforce Culture and Onboarding Legend Theresa Ludvigson as SVP of People
We’re celebrating an important milestone for our growing company. I’m thrilled to welcome an OG Trailblazer, former Salesforce Vice President, Onboarding & Employee Connection, Theresa Ludvigson to the Qualified team as our Senior Vice President of People! We couldn’t be more excited to have Theresa, who’s onboarded over 50,000 Salesforce employees over her career, join Qualified to help build the team and champion our people and culture.
Dan Darcy, our Chief Customer Officer, had the opportunity to catch up with Theresa about her new role. See why Theresa is stoked to join the Qualified team:
Theresa joins us from Salesforce, where she spent 15 years working across orgs to support people and culture. She started as an AE, working on small businesses, and loved working with customers and putting them first. Fun fact: Theresa’s very first Regional Vice President was fellow Salesforce legend and Qualified’s Chief Revenue Officer Robert Zimmermann! Qualified’s DNA is Salesforce blue.
After Theresa mastered the art of selling, she wanted to teach others how to crush their quota and led Sales Boot Camp—and the rest is history. She loved helping new hires launch their careers, giving them support, and getting them excited about joining Salesforce. She onboarded over 50,000 SFDC employees- which is no small feat. And while new hires are important, Theresa also led the Salesforce Alumni Network and Salesforce Spotlight Podcast- helping connect employees new and old, no matter where they are in the employee lifecycle.
Her energy and passion for supporting employees throughout their employee lifecycle and setting them up for success made her an incredible asset to Salesforce and is the very reason why we’re so pumped to bring her into the Qualified family.
Just like us, Theresa is incredibly excited about Qualified’s position in the Salesforce ecosystem. She’s thrilled that not only is Qualified a trusted Salesforce partner but also has strong ties to the larger Salesforce community. “What I love about Qualified is that there’s an excitement you can feel within the team. It’s absolutely electric” says Ludvigson. “Staying in the Salesforce ecosystem is really important to me because Salesforce has provided me some amazing opportunities, which I am incredibly grateful for, but I’m also invigorated by all the potential that Qualified has ahead.”
In Theresa’s new role as SVP of People, she will oversee Qualified’s talent and culture programs—helping employees succeed, feel supported, and discover their professional passions. She’s excited to make the organization a premier long-term career destination for innovation and growth within the B2B tech industry. With Theresa’s track record of building teams that truly care for one another, their customers, and the communities around them, we’re sure Qualified is in the best hands.
We can’t wait to see how Theresa will gracefully champion our brand, create a passionate workforce, and build the foundation for exceptional talent and culture for years to come. We’re incredibly excited to bring Theresa into the Qualified family and can’t wait to see how she transforms our business.
Welcome aboard, Theresa 🚀
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