For 8x8, inbound demand was never the problem. The challenge was converting that demand into pipeline and revenue efficiently as volume, regions, and buyer expectations grew.
As inbound traffic increased, 8x8's existing inbound motion struggled to keep up. The sales team spent too much time sorting through low-value conversations, and not enough time engaging the buyers most likely to convert.
By hiring Piper the AI SDR Agent, 8x8 rebuilt their inbound motion around an agentic marketing model—where an autonomous agent owns early engagement, qualification, and follow-up—driving measurable gains in pipeline conversion, sales efficiency, and downstream revenue.
Before hiring Piper the AI SDR Agent, 8x8 wasn’t struggling to attract inbound interest, they were struggling to convert it. As inbound traffic increased, monthly meeting volume dropped by nearly 50%, uncovering a handful of fractures in their existing process:
Missed chats meant missed meetings
A meaningful percentage of live chat requests went unanswered, resulting in missed opportunities and delayed follow-up.
SDR time was diluted by non-sales inquiries
Inbound attracted a mix of buyers, job seekers, support requests, and unqualified traffic. Without consistent front-line qualification, SDRs spent time sorting signals from noise, slowing response times for high-intent buyers.
Coverage gaps outside business hours
More than half of 8x8’s website sessions occur outside standard business hours. Without real-time engagement during those periods, high-intent visitors often went unconverted.
Qualification was inconsistent
Reps frequently had to ask repetitive questions, leading to incomplete data, routing issues, and higher disqualification rates further down the funnel.
To address these challenges, 8x8 hired Piper the AI SDR Agent to take ownership of early-stage inbound engagement and qualification.
Rather than relying solely on forms or human availability, Piper acts as an autonomous front-line sales rep, engaging buyers the moment they arrive, gathering context, and moving qualified conversations forward without delay.
The team trained Piper to:
8x8 also deployed Piper Email to follow up with buyers who didn’t book meetings right away, keeping momentum going beyond the website. These automated follow-ups resulted in more meetings, with a 75% open rate and a 15% contact-to-meeting rate.
In the first nine months live, 8x8 saw measurable improvements across the funnel:
Beyond conversion lift, lead quality improved significantly. When reps engaged with Piper-qualified buyers, opportunities were more likely to progress and close—at an 80% faster rate—driving stronger pipeline efficiency and revenue impact.
With inbound now operating as a reliable pipeline engine, 8x8 is expanding Piper’s role even further to:
The goal is for Piper to own 8x8’s entire inbound funnel at scale, while sales teams focus on the most complex, high-value opportunities.
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