Qualified Closes Momentous Year with Record Growth, Retention, and Expansion


SAN FRANCISCO, Feb. 11, 2022Qualified, the #1 pipeline generation platform for revenue teams that use Salesforce, announced 400% revenue growth and a 150% net revenue retention rate for Fiscal Year 2022. The company reached additional milestones in Fiscal Year 2022 as it secured $51 million in Series B funding led by Salesforce Ventures, and grew 5X its team size.

In Fiscal Year 2022, Qualified continued its team expansion with proven industry veterans including Salesforce Chief Customer Officer, Dan Darcy, Chief Revenue Officer, Robert Zimmermann, and Senior Vice President of People, Theresa Ludvigson. Over the past year, the team experienced 5X growth adding talent across all functions of the business, including customer success, marketing, and engineering. As Qualified’s momentum continues to grow, the team looks to expand further in Fiscal Year 2023.

In the last year, Qualified continued to expand its suite of products, both old and new, to help enterprise organizations generate pipeline. Qualified deployed the next generation of its flagship product,  Qualified X, along with our Xforce platform, and new Signals product. Together, this suite of products grows team’s pipeline by tapping into their greatest sales and marketing asset—their corporate website —to identify their most valuable buyers, uncover signals of buyer intent, and instantly start sales conversations.

Qualified reported a 150% net revenue retention rate, indicating exceptional renewals and expansion within its install base. Industry leaders like Adobe, Bitly, SurveyMonkey, ThoughtSpot, and VM Ware lead Qualified's growing roster of enterprise customers who see its products' impact. In Fiscal Year 2022, Qualified continued to build even more new relationships with enterprise technology customers, including Braze, FUJITSU, GE Healthcare, Japan Aviation Electronics, LaunchDarkly, Matterport, Poly, Recurly, Transplace, VMware, Zuora.

“Less than one year after switching to Qualified, we drove $9.6M+ in pipeline and $1.3M+ in closed revenue,” said Portia LaMotte, Director, Demand Generation at project44. “We’re thrilled by how much attributed revenue was coming from Qualified.”

Fiscal Year 2022 continued to drive Qualified’s category recognition as a conversational sales and marketing leader. Qualified remains the #1 conversational sales and marketing platform on the Salesforce AppExchange with over 175 five-star reviews, and is recognized as an industry leader by G2, leading the pack with over 20 #1 rankings across the Live Bots and Chat momentum categories. Qualified was also named one of Otta’s 150 of the fastest-growing companies to accelerate your career. CMO, Maura Rivera, also took home C-Suite Strategist of the Year award at B2B Sales and Marketing Exchange this year. 

“Fiscal Year 2022 was synonymous with momentum for our business,” said Qualified Founder and CEO Kraig Swensrud. “We continued to innovate to meet the needs of revenue teams navigating the digital marketplace. With anonymous buyers expecting more personalized, on-demand experiences and touchpoints, revenue teams need a suite of products to identify their most valuable buyers, uncover signals of buyer intent, and instantly start sales conversations. This new digital landscape has changed the way teams generate pipeline, and we’re excited to continue innovating in this space.”

About Qualified.com

Qualified is the pipeline generation platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, LaunchDarkly, SurveyMonkey, ThoughtSpot, and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset—the corporate website—to identify the most valuable buyers, uncover signals of buyer intent, and instantly start sales conversations. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline.

Qualified, built on Salesforce, connects the website with Salesforce data to identify account-based buyer intent and facilitate real-time sales conversations.  Qualified is ranked #1 on the Salesforce AppExchange and is ranked #1 across over 20 categories on G2. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley and funded by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.

Communications Manager at Qualified

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