5 stages of the agentic marketing funnel
See why GTM Partners calls the traditional funnel dead. Explore the agentic marketing funnel powered by AI SDRs to fill pipeline gaps and grow faster.
Sarah Casteel
No items found.
See why GTM Partners calls the traditional funnel dead. Explore the agentic marketing funnel powered by AI SDRs to fill pipeline gaps and grow faster.
The funnel we built our teams around is broken.
Not long ago, gated content and lead scoring felt like best practices. SDRs were the glue holding marketing and sales together, but today, those tactics just can’t keep up with modern buyers
Speed-to-lead is too slow. Leads go cold. Marketers lose visibility the second a handoff happens. It’s no wonder most teams are struggling to turn inbound interest into pipeline.
That’s why GTM Partners has declared it: the traditional funnel is dead.
In its place is a new model powered by intelligent AI agents that run point across your entire funnel. This blog is a preview of GTM Partners’ full report Agentic Marketing and the Collapse of Traditional Funnels, where you’ll find the complete framework and playbook. Welcome to the agentic marketing funnel.
Think of the agentic marketing funnel as a complete re-architecture of how modern demand is captured and converted. Instead of leaning on outdated, manual processes that create lag and friction, the agentic funnel runs on real-time, intelligent automation.
At its core, it shifts the heavy lifting from human SDR follow-up to AI agents that can engage leads the second they show intent.
These agents qualify, route, and move prospects forward based on live behavior across every channel, whether that’s your website, inbox, events, or beyond. The result is a funnel that doesn’t just keep up with today’s buyers but actually moves at their speed.
Here are the 5 stages:
Old funnel: Ads, SEO, and content.
Agentic funnel: Same tactics, but smarter segmentation. Agents identify ICP matches automatically and adjust messaging dynamically.
In practice, this means you don’t have to cross your fingers hoping the right people stumble onto your content. Agents are actively scanning for ICP matches and adjusting messaging in real time. That way, every ad, article, or SEO play feels like it was written for the exact buyer seeing it.
Old funnel: Form fills and gated content.
Agentic funnel: Any signal like web visits, email clicks, event attendance can trigger personalized outreach.
No more clunky forms or “download to unlock” PDFs. Instead, agents treat every interaction as a signal whether it’s a click, a visit, or showing up at an event. From there, they kick off tailored outreach automatically, so prospects feel seen and engaged right away.
Old funnel: SDRs manually review and score leads.
Agentic funnel: AI agents respond in real time, personalizing messages and booking meetings instantly.
Instead of SDRs slogging through lead lists and scoring spreadsheets, agents jump in the moment a buyer shows intent. They personalize the conversation based on live behavior, answer questions, qualify on the spot, and even lock down meetings. It’s like having an SDR that never sleeps.
Old funnel: Eventually, an AE books a meeting if the lead didn’t go cold.
Agentic funnel: Reps work high-quality, already-qualified meetings while agents handle everything else.
By the time an AE gets involved, they’re not wasting time chasing maybe-leads. They’re walking into a conversation with someone who’s already warmed up, qualified, and ready to move. Meanwhile, agents keep nurturing everyone else so no opportunity falls through the cracks.
Old funnel: Slow, manual reviews and attribution.
Agentic funnel: Continuous learning, automated campaign tweaks, and always-on performance analysis.
Optimization stops being a quarterly retro and becomes an always-on feedback loop. Agents learn from every interaction, tweak campaigns in the moment, and feed insights straight back into the funnel. That means your funnel is constantly getting sharper, faster, and more efficient, without the manual lift.
The old funnel was built for a different era. Today’s buyers expect speed, context, and consistency, and the agentic marketing funnel delivers.
With AI agents engaging across every stage, teams can finally close the gap between interest and action. The agentic marketing funnel is the new foundation for lead generation, and it’s already reshaping how modern GTM teams grow.
This is just the preview. For the full breakdown, download GTM Partners’ Agentic Marketing and the Collapse of Traditional Funnels to see how leading teams are re-architecting their funnel with AI SDRs like Piper. It’s your blueprint for filling pipeline gaps and scaling predictably.
Agentic marketing uses autonomous AI agents to drive pipeline, personalize at scale, and streamline demand generation for marketing teams.
We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.
.png)
Discover 5 key insights from Welcome to the Agentic Marketing Era and see how agentic AI is redefining funnels, pipeline, and B2B marketing.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
See why GTM Partners calls the traditional funnel dead. Explore the agentic marketing funnel powered by AI SDRs to fill pipeline gaps and grow faster.
The funnel we built our teams around is broken.
Not long ago, gated content and lead scoring felt like best practices. SDRs were the glue holding marketing and sales together, but today, those tactics just can’t keep up with modern buyers
Speed-to-lead is too slow. Leads go cold. Marketers lose visibility the second a handoff happens. It’s no wonder most teams are struggling to turn inbound interest into pipeline.
That’s why GTM Partners has declared it: the traditional funnel is dead.
In its place is a new model powered by intelligent AI agents that run point across your entire funnel. This blog is a preview of GTM Partners’ full report Agentic Marketing and the Collapse of Traditional Funnels, where you’ll find the complete framework and playbook. Welcome to the agentic marketing funnel.
Think of the agentic marketing funnel as a complete re-architecture of how modern demand is captured and converted. Instead of leaning on outdated, manual processes that create lag and friction, the agentic funnel runs on real-time, intelligent automation.
At its core, it shifts the heavy lifting from human SDR follow-up to AI agents that can engage leads the second they show intent.
These agents qualify, route, and move prospects forward based on live behavior across every channel, whether that’s your website, inbox, events, or beyond. The result is a funnel that doesn’t just keep up with today’s buyers but actually moves at their speed.
Here are the 5 stages:
Old funnel: Ads, SEO, and content.
Agentic funnel: Same tactics, but smarter segmentation. Agents identify ICP matches automatically and adjust messaging dynamically.
In practice, this means you don’t have to cross your fingers hoping the right people stumble onto your content. Agents are actively scanning for ICP matches and adjusting messaging in real time. That way, every ad, article, or SEO play feels like it was written for the exact buyer seeing it.
Old funnel: Form fills and gated content.
Agentic funnel: Any signal like web visits, email clicks, event attendance can trigger personalized outreach.
No more clunky forms or “download to unlock” PDFs. Instead, agents treat every interaction as a signal whether it’s a click, a visit, or showing up at an event. From there, they kick off tailored outreach automatically, so prospects feel seen and engaged right away.
Old funnel: SDRs manually review and score leads.
Agentic funnel: AI agents respond in real time, personalizing messages and booking meetings instantly.
Instead of SDRs slogging through lead lists and scoring spreadsheets, agents jump in the moment a buyer shows intent. They personalize the conversation based on live behavior, answer questions, qualify on the spot, and even lock down meetings. It’s like having an SDR that never sleeps.
Old funnel: Eventually, an AE books a meeting if the lead didn’t go cold.
Agentic funnel: Reps work high-quality, already-qualified meetings while agents handle everything else.
By the time an AE gets involved, they’re not wasting time chasing maybe-leads. They’re walking into a conversation with someone who’s already warmed up, qualified, and ready to move. Meanwhile, agents keep nurturing everyone else so no opportunity falls through the cracks.
Old funnel: Slow, manual reviews and attribution.
Agentic funnel: Continuous learning, automated campaign tweaks, and always-on performance analysis.
Optimization stops being a quarterly retro and becomes an always-on feedback loop. Agents learn from every interaction, tweak campaigns in the moment, and feed insights straight back into the funnel. That means your funnel is constantly getting sharper, faster, and more efficient, without the manual lift.
The old funnel was built for a different era. Today’s buyers expect speed, context, and consistency, and the agentic marketing funnel delivers.
With AI agents engaging across every stage, teams can finally close the gap between interest and action. The agentic marketing funnel is the new foundation for lead generation, and it’s already reshaping how modern GTM teams grow.
This is just the preview. For the full breakdown, download GTM Partners’ Agentic Marketing and the Collapse of Traditional Funnels to see how leading teams are re-architecting their funnel with AI SDRs like Piper. It’s your blueprint for filling pipeline gaps and scaling predictably.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
See why GTM Partners calls the traditional funnel dead. Explore the agentic marketing funnel powered by AI SDRs to fill pipeline gaps and grow faster.
The funnel we built our teams around is broken.
Not long ago, gated content and lead scoring felt like best practices. SDRs were the glue holding marketing and sales together, but today, those tactics just can’t keep up with modern buyers
Speed-to-lead is too slow. Leads go cold. Marketers lose visibility the second a handoff happens. It’s no wonder most teams are struggling to turn inbound interest into pipeline.
That’s why GTM Partners has declared it: the traditional funnel is dead.
In its place is a new model powered by intelligent AI agents that run point across your entire funnel. This blog is a preview of GTM Partners’ full report Agentic Marketing and the Collapse of Traditional Funnels, where you’ll find the complete framework and playbook. Welcome to the agentic marketing funnel.
Think of the agentic marketing funnel as a complete re-architecture of how modern demand is captured and converted. Instead of leaning on outdated, manual processes that create lag and friction, the agentic funnel runs on real-time, intelligent automation.
At its core, it shifts the heavy lifting from human SDR follow-up to AI agents that can engage leads the second they show intent.
These agents qualify, route, and move prospects forward based on live behavior across every channel, whether that’s your website, inbox, events, or beyond. The result is a funnel that doesn’t just keep up with today’s buyers but actually moves at their speed.
Here are the 5 stages:
Old funnel: Ads, SEO, and content.
Agentic funnel: Same tactics, but smarter segmentation. Agents identify ICP matches automatically and adjust messaging dynamically.
In practice, this means you don’t have to cross your fingers hoping the right people stumble onto your content. Agents are actively scanning for ICP matches and adjusting messaging in real time. That way, every ad, article, or SEO play feels like it was written for the exact buyer seeing it.
Old funnel: Form fills and gated content.
Agentic funnel: Any signal like web visits, email clicks, event attendance can trigger personalized outreach.
No more clunky forms or “download to unlock” PDFs. Instead, agents treat every interaction as a signal whether it’s a click, a visit, or showing up at an event. From there, they kick off tailored outreach automatically, so prospects feel seen and engaged right away.
Old funnel: SDRs manually review and score leads.
Agentic funnel: AI agents respond in real time, personalizing messages and booking meetings instantly.
Instead of SDRs slogging through lead lists and scoring spreadsheets, agents jump in the moment a buyer shows intent. They personalize the conversation based on live behavior, answer questions, qualify on the spot, and even lock down meetings. It’s like having an SDR that never sleeps.
Old funnel: Eventually, an AE books a meeting if the lead didn’t go cold.
Agentic funnel: Reps work high-quality, already-qualified meetings while agents handle everything else.
By the time an AE gets involved, they’re not wasting time chasing maybe-leads. They’re walking into a conversation with someone who’s already warmed up, qualified, and ready to move. Meanwhile, agents keep nurturing everyone else so no opportunity falls through the cracks.
Old funnel: Slow, manual reviews and attribution.
Agentic funnel: Continuous learning, automated campaign tweaks, and always-on performance analysis.
Optimization stops being a quarterly retro and becomes an always-on feedback loop. Agents learn from every interaction, tweak campaigns in the moment, and feed insights straight back into the funnel. That means your funnel is constantly getting sharper, faster, and more efficient, without the manual lift.
The old funnel was built for a different era. Today’s buyers expect speed, context, and consistency, and the agentic marketing funnel delivers.
With AI agents engaging across every stage, teams can finally close the gap between interest and action. The agentic marketing funnel is the new foundation for lead generation, and it’s already reshaping how modern GTM teams grow.
This is just the preview. For the full breakdown, download GTM Partners’ Agentic Marketing and the Collapse of Traditional Funnels to see how leading teams are re-architecting their funnel with AI SDRs like Piper. It’s your blueprint for filling pipeline gaps and scaling predictably.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
The funnel we built our teams around is broken.
Not long ago, gated content and lead scoring felt like best practices. SDRs were the glue holding marketing and sales together, but today, those tactics just can’t keep up with modern buyers
Speed-to-lead is too slow. Leads go cold. Marketers lose visibility the second a handoff happens. It’s no wonder most teams are struggling to turn inbound interest into pipeline.
That’s why GTM Partners has declared it: the traditional funnel is dead.
In its place is a new model powered by intelligent AI agents that run point across your entire funnel. This blog is a preview of GTM Partners’ full report Agentic Marketing and the Collapse of Traditional Funnels, where you’ll find the complete framework and playbook. Welcome to the agentic marketing funnel.
Think of the agentic marketing funnel as a complete re-architecture of how modern demand is captured and converted. Instead of leaning on outdated, manual processes that create lag and friction, the agentic funnel runs on real-time, intelligent automation.
At its core, it shifts the heavy lifting from human SDR follow-up to AI agents that can engage leads the second they show intent.
These agents qualify, route, and move prospects forward based on live behavior across every channel, whether that’s your website, inbox, events, or beyond. The result is a funnel that doesn’t just keep up with today’s buyers but actually moves at their speed.
Here are the 5 stages:
Old funnel: Ads, SEO, and content.
Agentic funnel: Same tactics, but smarter segmentation. Agents identify ICP matches automatically and adjust messaging dynamically.
In practice, this means you don’t have to cross your fingers hoping the right people stumble onto your content. Agents are actively scanning for ICP matches and adjusting messaging in real time. That way, every ad, article, or SEO play feels like it was written for the exact buyer seeing it.
Old funnel: Form fills and gated content.
Agentic funnel: Any signal like web visits, email clicks, event attendance can trigger personalized outreach.
No more clunky forms or “download to unlock” PDFs. Instead, agents treat every interaction as a signal whether it’s a click, a visit, or showing up at an event. From there, they kick off tailored outreach automatically, so prospects feel seen and engaged right away.
Old funnel: SDRs manually review and score leads.
Agentic funnel: AI agents respond in real time, personalizing messages and booking meetings instantly.
Instead of SDRs slogging through lead lists and scoring spreadsheets, agents jump in the moment a buyer shows intent. They personalize the conversation based on live behavior, answer questions, qualify on the spot, and even lock down meetings. It’s like having an SDR that never sleeps.
Old funnel: Eventually, an AE books a meeting if the lead didn’t go cold.
Agentic funnel: Reps work high-quality, already-qualified meetings while agents handle everything else.
By the time an AE gets involved, they’re not wasting time chasing maybe-leads. They’re walking into a conversation with someone who’s already warmed up, qualified, and ready to move. Meanwhile, agents keep nurturing everyone else so no opportunity falls through the cracks.
Old funnel: Slow, manual reviews and attribution.
Agentic funnel: Continuous learning, automated campaign tweaks, and always-on performance analysis.
Optimization stops being a quarterly retro and becomes an always-on feedback loop. Agents learn from every interaction, tweak campaigns in the moment, and feed insights straight back into the funnel. That means your funnel is constantly getting sharper, faster, and more efficient, without the manual lift.
The old funnel was built for a different era. Today’s buyers expect speed, context, and consistency, and the agentic marketing funnel delivers.
With AI agents engaging across every stage, teams can finally close the gap between interest and action. The agentic marketing funnel is the new foundation for lead generation, and it’s already reshaping how modern GTM teams grow.
This is just the preview. For the full breakdown, download GTM Partners’ Agentic Marketing and the Collapse of Traditional Funnels to see how leading teams are re-architecting their funnel with AI SDRs like Piper. It’s your blueprint for filling pipeline gaps and scaling predictably.
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
.png)
.png)
