Banding Together, Branding Together
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Ian Faison
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On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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