Rebuilding the entire marketing funnel
It's time for B2B marketers to step into the agentic marketing era. Learn how we're rebuilding the entire marketing funnel to be more efficient than ever before.
Maura Rivera
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It's time for B2B marketers to step into the agentic marketing era. Learn how we're rebuilding the entire marketing funnel to be more efficient than ever before.
For years, marketing leaders have patched up a funnel that was never designed for the way buyers actually behave today. We’ve optimized our emails, automated our nurture tracks, built attribution models—and yet the same fundamental cracks keep surfacing: lead leakage, delayed follow-up, black-box handoffs, and ultimately, missed pipeline.
It’s time to stop patching and start rebuilding.
That’s the premise behind agentic marketing—and it’s one I believe will define the next era of modern go-to-market. Because what we’re seeing now isn’t just a shift in tactics or tooling. It’s a full-blown re-architecture of how demand is generated, captured, and converted.
We all know the story. Marketing does the hard work of creating interest, but up to 80% of inbound leads are never followed up on. SDRs are stretched thin. Lead scoring favors volume over value. And once a lead is passed to sales, marketing visibility drops off a cliff.
This system wasn’t designed for digital-first, always-on buyers. It was built for a linear journey that no longer exists. And in a world where your buyer is researching across channels, expecting instant answers, and judging your brand in milliseconds—delays and friction cost you more than just time. They cost you trust.
Agentic marketing flips the funnel from reactive to proactive. It uses AI agents—like Piper, our AI SDR agent at Qualified—to engage buyers in real time, across every touchpoint. These agents don’t wait for someone to manually follow up.
They are the follow-up. And they’re always on.
Instead of gating content behind forms and hoping someone gets to it later, agents meet the buyer at the moment of intent—whether that’s a form fill, a demo request, a webinar registration, or a click on an email link. The result? Higher coverage, faster speed-to-lead, and more qualified pipeline without hiring another headcount.
But it’s not just about speed. It’s about precision. AI agents know who they’re talking to. They adapt their outreach based on firmographics, behaviors, past interactions, and ICP alignment. And because they’re integrated with your CRM and MAP, they bring context to every conversation.
At Qualified, we think about this evolution as a crawl–walk–run–fly journey:
This final stage isn’t science fiction. It’s already happening. Companies like Demandbase, Greenhouse, and Crunchbase have made the leap—and they’re seeing 2x the meetings, 3x the pipeline, and significant savings on SDR costs.
As marketers, we’ve long been held at arm’s length from pipeline. Agentic marketing changes that. By reclaiming ownership over every stage of engagement—from click to conversion—we gain greater control over outcomes. We reduce dependency on bandwidth-strapped teams. And we design experiences that match the buyer’s expectations, not our org chart.
If you're still gating every step of your funnel, waiting hours to respond, or wondering why your programs aren’t converting—it's not you. It’s the system. And you have the opportunity to change it.
Audit your funnel. Pilot an agent. Measure results. Iterate and scale.
The funnel isn’t just leaking—it’s broken. Let’s rebuild it with intention.
Learn more about this shift in the marketing landscape from our friends over at GTMonday from GTM Partners in their agentic marketing research report.
Discover the five key steps to simplify change management when rolling out AI SDRs to ensure seamless adoption and maximize pipeline growth.
Agentic marketing is transforming how marketers generate pipeline. Learn why the traditional funnel is failing, and how agentic AI is putting marketers back in the driver's seat.
Learn what makes AI agentic, how to use it to transform areas of your business, and how AI SDR agents are going to completely overhaul how we're marketing and selling our products.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
It's time for B2B marketers to step into the agentic marketing era. Learn how we're rebuilding the entire marketing funnel to be more efficient than ever before.
For years, marketing leaders have patched up a funnel that was never designed for the way buyers actually behave today. We’ve optimized our emails, automated our nurture tracks, built attribution models—and yet the same fundamental cracks keep surfacing: lead leakage, delayed follow-up, black-box handoffs, and ultimately, missed pipeline.
It’s time to stop patching and start rebuilding.
That’s the premise behind agentic marketing—and it’s one I believe will define the next era of modern go-to-market. Because what we’re seeing now isn’t just a shift in tactics or tooling. It’s a full-blown re-architecture of how demand is generated, captured, and converted.
We all know the story. Marketing does the hard work of creating interest, but up to 80% of inbound leads are never followed up on. SDRs are stretched thin. Lead scoring favors volume over value. And once a lead is passed to sales, marketing visibility drops off a cliff.
This system wasn’t designed for digital-first, always-on buyers. It was built for a linear journey that no longer exists. And in a world where your buyer is researching across channels, expecting instant answers, and judging your brand in milliseconds—delays and friction cost you more than just time. They cost you trust.
Agentic marketing flips the funnel from reactive to proactive. It uses AI agents—like Piper, our AI SDR agent at Qualified—to engage buyers in real time, across every touchpoint. These agents don’t wait for someone to manually follow up.
They are the follow-up. And they’re always on.
Instead of gating content behind forms and hoping someone gets to it later, agents meet the buyer at the moment of intent—whether that’s a form fill, a demo request, a webinar registration, or a click on an email link. The result? Higher coverage, faster speed-to-lead, and more qualified pipeline without hiring another headcount.
But it’s not just about speed. It’s about precision. AI agents know who they’re talking to. They adapt their outreach based on firmographics, behaviors, past interactions, and ICP alignment. And because they’re integrated with your CRM and MAP, they bring context to every conversation.
At Qualified, we think about this evolution as a crawl–walk–run–fly journey:
This final stage isn’t science fiction. It’s already happening. Companies like Demandbase, Greenhouse, and Crunchbase have made the leap—and they’re seeing 2x the meetings, 3x the pipeline, and significant savings on SDR costs.
As marketers, we’ve long been held at arm’s length from pipeline. Agentic marketing changes that. By reclaiming ownership over every stage of engagement—from click to conversion—we gain greater control over outcomes. We reduce dependency on bandwidth-strapped teams. And we design experiences that match the buyer’s expectations, not our org chart.
If you're still gating every step of your funnel, waiting hours to respond, or wondering why your programs aren’t converting—it's not you. It’s the system. And you have the opportunity to change it.
Audit your funnel. Pilot an agent. Measure results. Iterate and scale.
The funnel isn’t just leaking—it’s broken. Let’s rebuild it with intention.
Learn more about this shift in the marketing landscape from our friends over at GTMonday from GTM Partners in their agentic marketing research report.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
It's time for B2B marketers to step into the agentic marketing era. Learn how we're rebuilding the entire marketing funnel to be more efficient than ever before.
For years, marketing leaders have patched up a funnel that was never designed for the way buyers actually behave today. We’ve optimized our emails, automated our nurture tracks, built attribution models—and yet the same fundamental cracks keep surfacing: lead leakage, delayed follow-up, black-box handoffs, and ultimately, missed pipeline.
It’s time to stop patching and start rebuilding.
That’s the premise behind agentic marketing—and it’s one I believe will define the next era of modern go-to-market. Because what we’re seeing now isn’t just a shift in tactics or tooling. It’s a full-blown re-architecture of how demand is generated, captured, and converted.
We all know the story. Marketing does the hard work of creating interest, but up to 80% of inbound leads are never followed up on. SDRs are stretched thin. Lead scoring favors volume over value. And once a lead is passed to sales, marketing visibility drops off a cliff.
This system wasn’t designed for digital-first, always-on buyers. It was built for a linear journey that no longer exists. And in a world where your buyer is researching across channels, expecting instant answers, and judging your brand in milliseconds—delays and friction cost you more than just time. They cost you trust.
Agentic marketing flips the funnel from reactive to proactive. It uses AI agents—like Piper, our AI SDR agent at Qualified—to engage buyers in real time, across every touchpoint. These agents don’t wait for someone to manually follow up.
They are the follow-up. And they’re always on.
Instead of gating content behind forms and hoping someone gets to it later, agents meet the buyer at the moment of intent—whether that’s a form fill, a demo request, a webinar registration, or a click on an email link. The result? Higher coverage, faster speed-to-lead, and more qualified pipeline without hiring another headcount.
But it’s not just about speed. It’s about precision. AI agents know who they’re talking to. They adapt their outreach based on firmographics, behaviors, past interactions, and ICP alignment. And because they’re integrated with your CRM and MAP, they bring context to every conversation.
At Qualified, we think about this evolution as a crawl–walk–run–fly journey:
This final stage isn’t science fiction. It’s already happening. Companies like Demandbase, Greenhouse, and Crunchbase have made the leap—and they’re seeing 2x the meetings, 3x the pipeline, and significant savings on SDR costs.
As marketers, we’ve long been held at arm’s length from pipeline. Agentic marketing changes that. By reclaiming ownership over every stage of engagement—from click to conversion—we gain greater control over outcomes. We reduce dependency on bandwidth-strapped teams. And we design experiences that match the buyer’s expectations, not our org chart.
If you're still gating every step of your funnel, waiting hours to respond, or wondering why your programs aren’t converting—it's not you. It’s the system. And you have the opportunity to change it.
Audit your funnel. Pilot an agent. Measure results. Iterate and scale.
The funnel isn’t just leaking—it’s broken. Let’s rebuild it with intention.
Learn more about this shift in the marketing landscape from our friends over at GTMonday from GTM Partners in their agentic marketing research report.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
For years, marketing leaders have patched up a funnel that was never designed for the way buyers actually behave today. We’ve optimized our emails, automated our nurture tracks, built attribution models—and yet the same fundamental cracks keep surfacing: lead leakage, delayed follow-up, black-box handoffs, and ultimately, missed pipeline.
It’s time to stop patching and start rebuilding.
That’s the premise behind agentic marketing—and it’s one I believe will define the next era of modern go-to-market. Because what we’re seeing now isn’t just a shift in tactics or tooling. It’s a full-blown re-architecture of how demand is generated, captured, and converted.
We all know the story. Marketing does the hard work of creating interest, but up to 80% of inbound leads are never followed up on. SDRs are stretched thin. Lead scoring favors volume over value. And once a lead is passed to sales, marketing visibility drops off a cliff.
This system wasn’t designed for digital-first, always-on buyers. It was built for a linear journey that no longer exists. And in a world where your buyer is researching across channels, expecting instant answers, and judging your brand in milliseconds—delays and friction cost you more than just time. They cost you trust.
Agentic marketing flips the funnel from reactive to proactive. It uses AI agents—like Piper, our AI SDR agent at Qualified—to engage buyers in real time, across every touchpoint. These agents don’t wait for someone to manually follow up.
They are the follow-up. And they’re always on.
Instead of gating content behind forms and hoping someone gets to it later, agents meet the buyer at the moment of intent—whether that’s a form fill, a demo request, a webinar registration, or a click on an email link. The result? Higher coverage, faster speed-to-lead, and more qualified pipeline without hiring another headcount.
But it’s not just about speed. It’s about precision. AI agents know who they’re talking to. They adapt their outreach based on firmographics, behaviors, past interactions, and ICP alignment. And because they’re integrated with your CRM and MAP, they bring context to every conversation.
At Qualified, we think about this evolution as a crawl–walk–run–fly journey:
This final stage isn’t science fiction. It’s already happening. Companies like Demandbase, Greenhouse, and Crunchbase have made the leap—and they’re seeing 2x the meetings, 3x the pipeline, and significant savings on SDR costs.
As marketers, we’ve long been held at arm’s length from pipeline. Agentic marketing changes that. By reclaiming ownership over every stage of engagement—from click to conversion—we gain greater control over outcomes. We reduce dependency on bandwidth-strapped teams. And we design experiences that match the buyer’s expectations, not our org chart.
If you're still gating every step of your funnel, waiting hours to respond, or wondering why your programs aren’t converting—it's not you. It’s the system. And you have the opportunity to change it.
Audit your funnel. Pilot an agent. Measure results. Iterate and scale.
The funnel isn’t just leaking—it’s broken. Let’s rebuild it with intention.
Learn more about this shift in the marketing landscape from our friends over at GTMonday from GTM Partners in their agentic marketing research report.
Discover how we can help you convert more prospects into pipeline–right from your website.
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