Strategic Story Arcs That Shape B2B Narratives

Strategic Story Arcs That Shape B2B Narratives

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing. 

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

 Key Takeaways

  • When you think about demand gen, think about the story arc and how you're getting people to interact with your brand in a really consistent, integrated way
  • Information and content needs to be readily available for wherever customers are in their buyer's journey 
  • Figure out what your customers are talking about, what they care about, and build from that

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Strategic Story Arcs That Shape B2B Narratives

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Ian Faison
Ian Faison
No items found.
Strategic Story Arcs That Shape B2B Narratives
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing. 

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

 Key Takeaways

  • When you think about demand gen, think about the story arc and how you're getting people to interact with your brand in a really consistent, integrated way
  • Information and content needs to be readily available for wherever customers are in their buyer's journey 
  • Figure out what your customers are talking about, what they care about, and build from that

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategic Story Arcs That Shape B2B Narratives

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Ian Faison
Ian Faison
No items found.
Strategic Story Arcs That Shape B2B Narratives
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing. 

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

 Key Takeaways

  • When you think about demand gen, think about the story arc and how you're getting people to interact with your brand in a really consistent, integrated way
  • Information and content needs to be readily available for wherever customers are in their buyer's journey 
  • Figure out what your customers are talking about, what they care about, and build from that

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategic Story Arcs That Shape B2B Narratives

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Strategic Story Arcs That Shape B2B Narratives
Ian Faison
Ian Faison
|
September 13, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing. 

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

 Key Takeaways

  • When you think about demand gen, think about the story arc and how you're getting people to interact with your brand in a really consistent, integrated way
  • Information and content needs to be readily available for wherever customers are in their buyer's journey 
  • Figure out what your customers are talking about, what they care about, and build from that
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