This episode features an interview with Mark Josephson, co-founder and CEO of Castiron.
On this episode, Mark discusses storytelling techniques for demand gen and shares advice to CEOs and Founders figuring out their demand gen strategy.
“Wouldn't it be great if we were obsessed with solving problems for our customers, instead of just trying to sell them something? Wouldn't it be great if our success was aligned with the success of our customers? … That means freemium, that means SAS, that means consumption-based pricing. A lot of truisms about great businesses have roots in the kind of relationship you want to have with your customers and that, to me, is all marketing.” - Mark Josesphson
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On this episode, Suzanne discusses Salesforce’s journey to net zero emissions via climate action programs.
On this episode Rich shares why it's important to partner with the right people to get your message across and why ROI is so important.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.
On this episode, Ryan why content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.
On this episode, Jim talks about his Boomerang journey, reinventing himself, and why he values the Ohana more than ever.
On this episode, Sam shares his journey from former Ohana outsider to embracing the ecosystem.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
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