This episode features an interview with Mark Josephson, co-founder and CEO of Castiron.

On this episode, Mark discusses storytelling techniques for demand gen and shares advice to CEOs and Founders figuring out their demand gen strategy.

  Key Takeaways

• Successful marketers are obsessed with solving problems, not selling things.
• Reaching new audiences requires providing more than a product, value needs to be added to their day.
• Invest early in data architecture to avoid issues while retroactively building infrastructure after scaling.

“Wouldn't it be great if we were obsessed with solving problems for our customers, instead of just trying to sell them something? Wouldn't it be great if our success was aligned with the success of our customers? … That means freemium, that means SAS, that means consumption-based pricing. A lot of truisms about great businesses have roots in the kind of relationship you want to have with your customers and that, to me, is all marketing.” - Mark Josesphson

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