Flexera CMO Leslie Alore shares how agentic AI is reshaping B2B marketing, from content and research to AI SDRs, buyer expectations, and building modern marketing teams.
This episode of The Agentic Marketer features an interview with Leslie Alore, Chief Marketing Officer at Flexera, a technology company that helps organizations gain full visibility into their software and technology spend across increasingly complex tech stacks.
Leslie shares how her team at Flexera is adopting agentic marketing by pairing human marketers with AI agents to scale impact, improve buyer experience, and operate more efficiently. From using AI agents for content creation and research to piloting an AI SDR to qualify demand and book meetings, she offers a candid look at what’s working, what’s still experimental, and where marketers should start.
The conversation explores why experimentation is still essential in the AI era, how buyer expectations are shifting toward instant, zero-click experiences, and why marketers now need to think not only about human personas—but AI as an audience as well. Leslie also shares her perspective on managing AI agents like teammates, the skills marketing leaders need to double down on, and what’s coming next as AI becomes monetized and embedded into buyer journeys.
Key Takeaways
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FourKites’ Amanda Dyson breaks down why agentic AI needs human leadership, strong marketers, and intentional setup to deliver real results.
Bonterra CMO Stacy West shares how agentic AI helps marketing teams move beyond basic automation to expand capacity and drive real impact.
Hear how Culture Amp CMO Paige O’Neill approaches agentic readiness, AI literacy, and leading marketing teams through AI adoption.
FourKites’ Amanda Dyson breaks down why agentic AI needs human leadership, strong marketers, and intentional setup to deliver real results.
Bonterra CMO Stacy West shares how agentic AI helps marketing teams move beyond basic automation to expand capacity and drive real impact.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Flexera CMO Leslie Alore shares how agentic AI is reshaping B2B marketing, from content and research to AI SDRs, buyer expectations, and building modern marketing teams.
This episode of The Agentic Marketer features an interview with Leslie Alore, Chief Marketing Officer at Flexera, a technology company that helps organizations gain full visibility into their software and technology spend across increasingly complex tech stacks.
Leslie shares how her team at Flexera is adopting agentic marketing by pairing human marketers with AI agents to scale impact, improve buyer experience, and operate more efficiently. From using AI agents for content creation and research to piloting an AI SDR to qualify demand and book meetings, she offers a candid look at what’s working, what’s still experimental, and where marketers should start.
The conversation explores why experimentation is still essential in the AI era, how buyer expectations are shifting toward instant, zero-click experiences, and why marketers now need to think not only about human personas—but AI as an audience as well. Leslie also shares her perspective on managing AI agents like teammates, the skills marketing leaders need to double down on, and what’s coming next as AI becomes monetized and embedded into buyer journeys.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Flexera CMO Leslie Alore shares how agentic AI is reshaping B2B marketing, from content and research to AI SDRs, buyer expectations, and building modern marketing teams.
This episode of The Agentic Marketer features an interview with Leslie Alore, Chief Marketing Officer at Flexera, a technology company that helps organizations gain full visibility into their software and technology spend across increasingly complex tech stacks.
Leslie shares how her team at Flexera is adopting agentic marketing by pairing human marketers with AI agents to scale impact, improve buyer experience, and operate more efficiently. From using AI agents for content creation and research to piloting an AI SDR to qualify demand and book meetings, she offers a candid look at what’s working, what’s still experimental, and where marketers should start.
The conversation explores why experimentation is still essential in the AI era, how buyer expectations are shifting toward instant, zero-click experiences, and why marketers now need to think not only about human personas—but AI as an audience as well. Leslie also shares her perspective on managing AI agents like teammates, the skills marketing leaders need to double down on, and what’s coming next as AI becomes monetized and embedded into buyer journeys.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Flexera CMO Leslie Alore shares how agentic AI is reshaping B2B marketing, from content and research to AI SDRs, buyer expectations, and building modern marketing teams.
This episode of The Agentic Marketer features an interview with Leslie Alore, Chief Marketing Officer at Flexera, a technology company that helps organizations gain full visibility into their software and technology spend across increasingly complex tech stacks.
Leslie shares how her team at Flexera is adopting agentic marketing by pairing human marketers with AI agents to scale impact, improve buyer experience, and operate more efficiently. From using AI agents for content creation and research to piloting an AI SDR to qualify demand and book meetings, she offers a candid look at what’s working, what’s still experimental, and where marketers should start.
The conversation explores why experimentation is still essential in the AI era, how buyer expectations are shifting toward instant, zero-click experiences, and why marketers now need to think not only about human personas—but AI as an audience as well. Leslie also shares her perspective on managing AI agents like teammates, the skills marketing leaders need to double down on, and what’s coming next as AI becomes monetized and embedded into buyer journeys.
Key Takeaways
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