What is it: The Post- Form Converter is an Experience that tries to capitalize on qualified and motivated buyers. They've just submitted one of your forms, and the information on that form tells you that they fall into your ideal customer profile (aka ICP). Forget making them wait in your SDR's form response queue. Get engaged with them before they leave the site!
Where to use it: Use the Post-Form Converter on all of your most popular form pages. Start with the ones on your core website like your "Contact Sales" or "Request Information" pages, and then consider expanding to other form pages as your team feels the impact on real-time conversations on these pages.
Why do it: The first reason is simple: you are both interested in one another. Take advantage of this and jumpstart your sales cycle. The second reason is that after they submit that form, they are likely going to your competitor's site to learn about their offering, too. You don't want that!
The business impact: You engage with hot prospects faster than before and before your competition can start to influence them. Engaging with prospects faster dramatically increases your likelihood of winning their business.
We've broken down how to build The Post-Form Converter in a few easy steps.
Capitalizing on active, motivated buyers will boost your pipeline and increase your chance of creating opportunities. Nearly every Qualified customer, including Valpak, has The Post-Form Converter Experience in their arsenal to win the market.