Qualified at B2B Marketing Exchange: Next Level ABM
ABM is the hottest acronym of 2021.
The B2B Marketing Exchange recently hosted B2BMX: Next Level ABM, and Qualified took the stage to chat all things ABM and ABX (aka account-based marketing and account-based experiences).
So what is ABM? Hear from Maura Rivera, CMO at Qualified, define the term at B2BMX:
Like Maura shared, ABM is a strategy that concentrates sales and marketing resources on a clearly defined set of target accounts. Over the last decade, ABM has solidified itself as a must-have strategy to successfully marry sales and marketing efforts. The rules of ABM are still being written, but there are certainly ways kick your strategy off the right way:
With conversational ABM, you can talk to your target accounts the moment they land on your site. Does your team have a conversational ABM strategy in place? To learn more, check out the Conversational ABM Playbook. Read through to learn how to do basic ABM, understand some easy-to-implement plays, and validate the benefits of conversational ABM, especially within your Salesforce instance.