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Qualified at B2B Marketing Exchange: Next Level ABM

Qualified at B2B Marketing Exchange: Next Level ABM

ABM is the hottest acronym of 2021.

The B2B Marketing Exchange recently hosted B2BMX: Next Level ABM, and Qualified took the stage to chat all things ABM and ABX (aka account-based marketing and account-based experiences).

So what is ABM? Hear from Maura Rivera, CMO at Qualified, define the term at B2BMX:

Like Maura shared, ABM is a strategy that concentrates sales and marketing resources on a clearly defined set of target accounts. Over the last decade, ABM has solidified itself as a must-have strategy to successfully marry sales and marketing efforts. The rules of ABM are still being written, but there are certainly ways kick your strategy off the right way:

Key Takeaways:

With conversational ABM, you can talk to your target accounts the moment they land on your site. Does your team have a conversational ABM strategy in place? To learn more, check out the Conversational ABM Playbook. Read through to learn how to do basic ABM, understand some easy-to-implement plays, and validate the benefits of conversational ABM, especially within your Salesforce instance.

Take your Account-Based Marketing strategy to the next level with Conversational ABM.


Posted on
June 18, 2021
by
Emma Calderon

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