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Qualified

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

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Today's Top Content

Qualified content curated just for you. Check out our on-demand collection of our best practices, product information, and so much more.

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

Watch the keynote
BOOK A DEMO

Top Content today

Qualified content curated just for you. We’ll do Whatever It Takes for our customers, check out our on-demand collection of our best practices, products, and more.

Blog
Introducing the Smart Website
Optimize every conversion point on your website with instant personalization the moment a visitor arrives on your site.
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Blog
Introducing Qualified Meetings
The next major innovation of the Pipeline Cloud designed to instantly book meetings with your best accounts.
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Book
UNGATE
Forms are dead, the ungated experience is the future. Learn why modern revenue teams are leaving forms behind.
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Blog
Navigating a recessions: 5 key strategies from today's top CMOs
Tough times don't last, tough people do. Hear from today's top marketing leaders on how to navigate challenging economic times.
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Book
Driving Growth Through "The Great Reset"
The B2B world is changing, again. Learn to drive consistent and scalable growth from revenue team leaders.
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Podcast
Help Your Customers Where it Hurts
On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.
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Webinar
2022 B2B Marketing Highlights
Hear the latest B2B marketing trends and get inspiration on the best-performing marketing activities to take with you into 2023.
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Blog
Qualified named #1 Momentum Leader by G2 for Winter '23
We’re thrilled to share that we were named #1 in 40 G2 reports, check out the reports and see how we compare.
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Pipeline Summit
The Modern CMO's Survival Guide
Today's CMO is under crazy pressure. Join Maura Rivera, Sarah Franklin, Scotts Holden, and Sara Varni as they spill their strategies for suriving and thriving in the current climate.
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Qualified Studios

Come join the fun in our Studio to get to know our team, see our product in action, and learn how to use our platform to drive pipeline.

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PRODUCT DEMO
Introducing the Smart Website
Optimize every conversion point on your website with instant personalization the moment a visitor arrives on your site.
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Customer Video
Sara Varni Shares Why Attentive Chose the Pipeline Cloud as their Pipeline Generation Platform
Attentive sourced and closed a six-figure deal within two days of going live with Qualified.
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PRODUCT DEMO
Qualified for 6Sense
An ABM strategy is crucial to stay top-of-mind with target accounts. Maximize your ABM investment by converting target accounts into pipeline, right on your website.
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PRODUCT DEMO
Qualified Segments & Live Streams
Organize and prioritize website traffic so your sales reps can take immediate action with your most valuable buyers.
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Customer Video
Kristin Hersant Explains How Groove Increased Influenced & Sourced ROI with Qualified
Groove increased influenced ROI by 11x and sourced ROI by 7x with the Pipeline Cloud.
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PRODUCT DEMO
Qualified Meetings: Instantly Book Meetings with Your Best Accounts
Double website conversions by turning every form and call-to-action into a meeting. Say goodbye to scheduling snafus and hello to more pipeline.
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Customer Video
Melissa Phillips Shares How Adecco Leverages Qualified to Generate Pipeline & Revenue
Adecco generated $57.7M in pipeline, $24.4M in revenue, and achieved 46,000% ROI with the Pipeline Cloud.
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Customer Video
Scott Holden Shares How ThoughtSpot Increases Pipeline & Revenue with Qualified
ThoughtSpot sources $13M in pipeline and $2M in revenue with the Pipeline Cloud.
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Customer Video
Anna Centrella Shares How Carta Increases Pipeline with Qualified
Carta increases success rate on conversations by 900% in six weeks and sources $1.9M in pipeline with the Pipeline Cloud.
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PRODUCT DEMO
Take Conversations to the Next Level with Qualified Video
Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the site to deliver a human-centric experience and more pipeline.
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FIRESIDE CHAT
A Conversation with Rajeev Dham from Sapphire
Qualified founder and CEO, Kraig Swensrud, sits down with Rajeev Dham from Sapphire to discuss Qualified's latest round of funding.
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Keynote Video
Qualified Raises $95M in Series C Funding
Hear from Kraig Swensrud, founder and CEO of Qualified, about our $95M Series C round.
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Keynote Video
Qualified for Outreach
Engage prospects in real-time conversations the moment they click through an outbound email sequence and arrive on your website.
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Keynote Video
Qualified for Salesloft
Initiate personalized conversations with prospects as soon as they click through a Salesloft email Cadence and arrive on your website.
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Fireside Chat
Welcome Bill Patterson, Salesforce EVP & GM, to the Qualified Board
We're thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family.
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Keynote Video
Qualified Signals: Account-Based Sales Intelligence
Signals is an account-based sales intelligence product that focuses sellers on accounts with high buying intent to prioritize prospecting efforts and maximize pipeline.
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Keynote Video
How to Drive 10X More Pipeline with Target Accounts
Learn how Zuora leverages conversational sales and marketing to meet with VIPs on the website and boost pipeline.
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KEYNOTE VIDEO
Meet Qualified for Outbound & Qualified Anywhere
The sun never sets on innovation at Qualified. See what we've been up to and learn more about our newest features.
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Fireside Chat
A Fireside Chat with Kyle Christensen, CMO Zuora
Dan Darcy and Kyle Christensen sit down to discuss the impact conversational marketing has made on Zuora's pipeline.
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KEYNOTE VIDEO
Qualified Anywhere
Discover the power of Qualified Anywhere, our mobile app designed to help sales reps meetw ith VIP buyers on-the-go.
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Pipeline Summit

Every CMO’s #1 priority right now is pipeline generation. Learn how the best marketing leaders in the business are rewriting the future of pipeline generation.

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Watch Spring '23
The State of Marketing, Spring 2023
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The State of Marketing, Spring 2023
B2B Marketing has shifted quickly. Hear from Sarah Franklin and Kraig Swensrud as they discuss their takes on the current market and their predictions for Spring 2023.
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5x is the New 3x
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5x is the New 3x
The status quo of pipeline coverage has changed drastically in the last six months. Hear how today’s top CMOs are increasing their pipeline coverage with tighter budgets and the levers they’re pulling to make it happen.
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Unlocking the Power of Connection: How B2B Brands Can Leverage Communities for Growth
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Unlocking the Power of Connection: How B2B Brands Can Leverage Communities for Growth
Join Latané Conant and Sean Whiteley as they discuss how B2B brands can leverage communities to build stronger connections with their peers and customers, ultimately driving growth, building trust, and amplifying their brands within target audiences.
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The ABM Blueprint
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The ABM Blueprint
Join marketing leaders from Productboard and Qualified as they take you through The ABM Blueprint, including a downloadable guide on executing an effective ABM strategy, best practices, and how to get more out of your campaign with fewer resources.
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Internal Alignment for External Momentum
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Internal Alignment for External Momentum
Attribution and alignment are two of the hottest topics to get a bunch of marketing and sales leaders fired up. Hear how these three leaders take on attribution and keep their teams aligned on the same goals.
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Pipeline Heroes ft. FreshBooks
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Pipeline Heroes ft. FreshBooks
Learn how FreshBooks approaches segmenting large audiences on their high-traffic website and leverages data insights and tools like the Pipeline Cloud to create a hyper-personalized buyer journey that converts.
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Generative AI: The Future of Marketing
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Generative AI: The Future of Marketing
Generative AI is the hottest topic in tech right now. Learn how this new technology is going to change how revenue teams go to market, and her plays for harnessing the power of AI.
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Funnel Vision: Unlearning the Funnel
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Funnel Vision: Unlearning the Funnel
The buyer's journey isn't the linear funnel we're all so used to seeing any longer. Get Sidney's playbook for transforming your content strategy from funnel vision to moving your buyers into buying mode.
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3 Outbound Strategies to Drive Demand
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3 Outbound Strategies to Drive Demand
You have to have a stellar outbound marketing strategy to stand out amongst the crowd. Steal Outreach's Top 5 Outbound Strategies from Natalie Johnson Charles.
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The Power of Brand Engagement
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The Power of Brand Engagement
Learn from Mai Green as she reveals the power of Brand Engagement to generate pipeline by going deeper when telling customer stories.
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Driving Pipeline with Direct Mail
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Driving Pipeline with Direct Mail
Learn how to develop a memorable and winning ABM strategy through intelligent gifting with Kris Rudeegraap.
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The Modern CMO’s Survival Guide
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The Modern CMO’s Survival Guide
Today’s CMO is under crazy pressure. Join Maura Rivera, Sarah Franklin, Scott Holden, and Sara Varni as they spill their strategies for surviving and thriving in the current climate.
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The Pipeline Power Hour: No Pitches, Just Playbooks
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The Pipeline Power Hour: No Pitches, Just Playbooks
Watch Ian Faison, host of Demand Gen Visionaries, as he interviews five marketing leaders and gets their perspectives on five key marketing channels.
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Pipeline Masterclass: Building the Perfect Tech Stack
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Pipeline Masterclass: Building the Perfect Tech Stack
Do you ever find yourself thinking, “I just wish I knew that company's secret sauce?” Join Kristin Hersant as she reveals Groove's incredible tech stack.
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The Pipeline Council: Mastering the Art of Alignment
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The Pipeline Council: Mastering the Art of Alignment
Listen to Sarah McConnell and Matt Buren share how they ensure marketing and sales teams stay aligned on all things pipeline.
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Turn Your Site Into a Pipeline Generation Machine
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Turn Your Site Into a Pipeline Generation Machine
Your website is your most important tool–if you power it correctly. Learn how Adecco supercharged their site with Qualified, earning them a 29,000% ROI.
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Episode 1: Events
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Episode 1: Events
Events with Julie Liegl, former CMO, Slack
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Episode 2: Digital Advertising
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Episode 2: Digital Advertising
Digital Advertising with Jason Widup, VP of Marketing, Metadata.io
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Episode 3: Inbound Conversion
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Episode 3: Inbound Conversion
Inbound Conversion with Sarah McConnell, VP, Demand Generation, Qualified
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Episode 4: Outbound Engagement
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Episode 4: Outbound Engagement
Outbound Engagement with Lauren Vaccarello, CMO, Salesloft
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Episode 5: Content & Brand Storytelling
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Episode 5: Content & Brand Storytelling
Content & Brand Storytelling, with Nick Bennett, Evangelism & Customer Marketing, Alyce
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Original Content

Learn how to maximize pipeline from marketing luminaries on Demand Gen Visionaries, take a tour Inside the Ohana with Dan Darcy, and learn how revenue teams drive pipeline on Rise of RevOps.

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Inside the Ohana: The Value of Trust
Inside the Ohana: The Value of Trust
In this episode, Dan is joined by Avanish Sahai, who shares his remarkable journey at Salesforce and discusses how he leverages his past experiences to provide guidance to major technology companies.
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Inside the Ohana: The Value of Engagement
Inside the Ohana: The Value of Engagement
Andrea Tarrell, CEO & Founder of Sercante, shares what makes Dreamforce special, discuss the incredible Ohana vibes that shaped her career and what's next in marketing.
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Avoiding Tech Stack Pitfalls
Avoiding Tech Stack Pitfalls
In this episode Joshua discusses the importance of building deep relationships with leadership teams, avoiding tech stack pitfalls, and that a better customer experience begins with a better employee experience.
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Working Cross-Functionally to Overcome Rev-Obstacles
Working Cross-Functionally to Overcome Rev-Obstacles
In this episode Seth discusses the importance of working cross-functionally to overcome obstacles, putting people first internally and externally, and his recipe for RevOps success.
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Data-Driven Leadership
Data-Driven Leadership
In this episode, we talk to Noah Marks at Udemy, about the importance of aligning leadership, harnessing your pipeline to track your business health, and his advice for new RevOps leaders.
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Elevating Your Value Story at a PLG Company
Elevating Your Value Story at a PLG Company
In this episode, Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.
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Optimizing ROI with the Right Marketing Mix
Optimizing ROI with the Right Marketing Mix
In this episode, Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
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Building Brand Awareness in Shifting Markets
Building Brand Awareness in Shifting Markets
This episode features a conversation with Kevin Tate, the CMO at Clearbit. With extensive experience in enterprise SaaS, eCommerce, digital marketing, and social media, Kevin offers valuable insights on the shifting economics of demand generation driven by changes in the market.
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Uncuttable: Top CMOs Share Uncuttable Demand Gen Items Pt. 9
Uncuttable: Top CMOs Share Uncuttable Demand Gen Items Pt. 9
This is part nine of our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
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Marketing Strategies to Navigate Risk, Governance, and Compliance
Marketing Strategies to Navigate Risk, Governance, and Compliance
In this episode, Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.
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Unlocking the Power of Product Led Growth Marketing
Unlocking the Power of Product Led Growth Marketing
In this episode, Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.
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LinkedIn Strategies for Generating New Leads
LinkedIn Strategies for Generating New Leads
In this episode, Mandy McEwen shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads.
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Fueling Your RevOps Engine
Fueling Your RevOps Engine
In this episode, we talk to Volney about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity.
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Digital Demand Gen Success in a Sales-Driven Organization
Digital Demand Gen Success in a Sales-Driven Organization
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
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Activation-Based Strategies for the Digital Marketer
Activation-Based Strategies for the Digital Marketer
In this episode, we talk with Don Schuerman, CTO & VP of Product Marketing at Pegasystems, about digital marketing strategies that activate vs. generate excess content, and much more.
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The Pipeline Generation Blog

The Pipeline Generation Blog is your one-stop shop for industry news, innovation, and best practices for your sales and marketing strategies.

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Industry Trailblazers

Learn how tech industry unicorns, top-valued companies, and iconic B2B brands are at the forefront of their game, implementing a game changing pipeline generation strategy.

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Veritone Generated $3.5M in Pipeline and Achieved 340% ROI with the Qualified Pipeline Cloud in a 12-Month Period
Veritone leveraged the Pipeline Cloud to effectively engage website visitors and enhance their journey in order to optimize the their sales and marketing initiatives.
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OwnBackup Generated 50% Of Inbound Pipeline, $6M in Website Pipeline and Achieved 2,591% AppExchange Listing ROI With Qualified
OwnBackup leveraged the Pipeline Cloud to create a clear path to conversion through personalized conversations and better segmentation.
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AlphaSense Uses the Power of the Pipeline Cloud to Generate Attributed Pipeline and Revenue and Achieve 4,109% ROI
By leveraging the Pipeline Cloud, AlphaSense transformed their website into a powerful engagement tool and are now able to drive pipeline while creating memorable buyer interactions.
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Lissette Reyes Shares How Adecco Leverages Qualified to Generate Pipeline & Revenue
Adecco generated $57.7M in pipeline, $24.4M in revenue, and achieved 46,000% ROI with the Pipeline Cloud.
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Sendoso Generated $4.4M in Pipeline and Achieved 1,247% ROI With Qualified
Sendoso understands that personalized connections equate to more lead conversions. By leveraging the Pipeline Cloud, they can now accurately identify website visitors and close deals faster.
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Metadata Generated $3.5M in Pipeline and Achieved 927% ROI With Qualified
Metadata generated $3.5M in pipeline and achieved 927% ROI in the first 150 days with the Pipeline Cloud.
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Anna Centrella Shares How Carta Increased Pipeline with Qualified
Carta increased success rate on conversations by 900% in six weeks and sourced $1.9M in pipeline with the Pipeline Cloud.
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Scott Holden Shares How ThoughtSpot Increased Pipeline & Revenue with Qualified
ThoughtSpot sourced $13M in pipeline and $2M in revenue with the Pipeline Cloud.
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Revenue.io Uses the Pipeline Cloud to Convert 190% More Opportunities in a Single Quarter Through Conversational Marketing
Revenue.io used the Pipeline Cloud to identify and proactively engage target accounts that were already on their site.
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Alation Drives Pipeline and Revenue with the Pipeline Cloud
Alation harnessed the power of the Pipeline Cloud to achieve 375% growth in opportunities created, 278% growth in new ARR generated, and 150% increase in meetings booked via chat.
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Matterport, the World's Leading Spatial Data Platform, Closes Deals 40% Faster With Qualified
Matterport, the world's leading spatial data platform valued at $5.67B, closes deals 40% faster and increases revenue 25% QoQ with Qualified.
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Leading Supply Chain Visibility Platform, project44, Generates $9.6M+ in Pipeline After Switching to Qualified
project44, the world’s leading supply chain visibility platform, drove $9.6M+ in pipeline and $1.3M+ in closed revenue less than one year after switching to Qualified.
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Dremio Grew MQLs by 100% in 20 Days
Dremio, 2021's hottest Silicon Valley-born unicorn, drives pipeline and unlocks productivity with Qualified.
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Granicus Engages With High-Value Website Visitors to Increase MQLs by 40%
We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.
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How Korn Ferry Increased Web Conversions by 60%
$2B global organizational consulting and SaaS-based HR tech firm, Korn Ferry, increased web conversions by 60% with Qualified Chatbots.
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Bitly Increased Website MQLs by 2X and Pipeline by 6X with Qualified
Bitly uses Conversational Marketing to identify and instantly meet with enterprise buyers, driving increased revenue and record numbers for their business.
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How IMD Business School transformed the sales process and supercharged leads
IMD, one of the top three business school programs in the world, generated 30% more sales meetings with Qualified.
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How Gamma Generated £12 Million in Pipeline with Conversational Marketing
Giant Gamma leverages Qualified to generate £12M in pipeline and hundreds of new sales opportunities.
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How Brandfolder uses Qualified to Generate 6X More Sales Opportunities
Brandfolder, the leading digital asset management platform, generates more meetings and opportunities with Qualified.
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Staffbase uses Qualiifed to transform their website into a platform for real-time website into platform for real-time sales conversations.
Staffbase is laser-focused on using conversational marketing to convert more website visitors.
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Webinars and Appearances

Discover how to supercharge your pipeline performance now. Watch any of our on-demand webinars or appearances for actionable takeaways from B2B marketing and sales experts.

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5 Strategies for Generating More Pipeline with Less Budget
5 Strategies for Generating More Pipeline with Less Budget
While the economy is out of our hands, discover 5 effective levers that we can pull to generate more pipeline with less budget.
Driving Demand with Content
Driving Demand with Content
"Content is King" holds true if it drives demand. Learn how to create content that converts.
Revenue Retention: The Key To A Successful '23
Revenue Retention: The Key To A Successful '23
The keys to developing a customer-centric marketing strategy in 2023.
2022 B2B Marketing Highlights: The good, the bad and the ugly sweaters
2022 B2B Marketing Highlights: The good, the bad and the ugly sweaters
Hear the latest B2B marketing trends and get inspiration on the best-performing marketing activities to take with you into 2023.
Double Your Pipeline: New Sales and Marketing Secrets for Converting Qualified Leads
Double Your Pipeline: New Sales and Marketing Secrets for Converting Qualified Leads
A masterclass in marketing and sales alignment to help you hit your pipeline and revenue goals.
Top Strategies to Boost Traffic to your AppExchange Listing
Top Strategies to Boost Traffic to your AppExchange Listing
Amplify traffic to your Salesforce AppExchange listing with these strategies.
Women in Marketing: Finding Your Seat at the Table
Women in Marketing: Finding Your Seat at the Table
Hear how top marketing leaders discuss handling and overcoming difficult situations as women in marketing.
How to Maximize ROI from ABM
How to Maximize ROI from ABM
Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.
How AlphaSense drove $3M+ in Pipeline with the Pipeline Cloud
How AlphaSense drove $3M+ in Pipeline with the Pipeline Cloud
Learn how AlphaSense creates contextualized, tailored visitor experiences to drive more pipeline with the Pipeline Cloud.
Strategies for Staying Fresh and Innovative in Sales
Strategies for Staying Fresh and Innovative in Sales
Hear tips and tricks to level up your sales game and how to continually adapt as the digital world continues to evolve.
Winning the Sales Cycle
Winning the Sales Cycle
Learn how to configure your team and processes to radically improve their collaboration and as a result, increase revenue.
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
The key to more pipeline? Higher conversion rates. Learn how the Pipeline Cloud connects your website to Salesforce so your sales reps can meet qualified buyers in real time and boost web conversions.
How Mogli Maximizes Pipeline Using Qualified's AppExchange Chat
How Mogli Maximizes Pipeline Using Qualified's AppExchange Chat
Learn how Mogli, a leading messaging app is using AppExchange Chat to chat and meet with prospects live and maximize pipeline from their listing.
Bridging the Gap Between Paid Ads and Pipeline
Bridging the Gap Between Paid Ads and Pipeline
Learn key strategies for a conversational sales and marketing program that are guaranteed to deliver results.
The Secret to Aligning Your Sales and Marketing Teams
The Secret to Aligning Your Sales and Marketing Teams
Unlock the secrets of aligning sales and marketing teams, and ultimately win more business!
What is the Conversational Movement and How Does it Impact Revenue?
What is the Conversational Movement and How Does it Impact Revenue?
Hear how InsideView-Demandbase has embraced the conversational movement to positively impact revenue.
Qualified On Qualified: 5 Proven Strategies To Drive More Pipeline
Qualified On Qualified: 5 Proven Strategies To Drive More Pipeline
Learn how Qualified uses Qualified and five proven strategies that will drive more pipeline and revenue for business.
The Top 5 ABM Mistakes Hurting Your Pipeline, and How to Fix Them
The Top 5 ABM Mistakes Hurting Your Pipeline, and How to Fix Them
Get actionable short-term and long-term solutions to help pump up your ABM pipeline.
The 5 Pillars of the Pipeline Cloud
The 5 Pillars of the Pipeline Cloud
Learn the 5 pillars of the Pipeline Cloud that are guaranteed to generate more pipeline for modern revenue teams.
Sales Strategy 101 for Startups
Sales Strategy 101 for Startups
Learn top sales strategies and best practices to convert leads faster than ever before.

Qualified Library

Qualified is the industry expert in conversational sales and marketing. Our guides and books have helped thousands of sales and marketing professionals up their game.

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SEE QUALIFIED IN ACTION
Quick demo?

See how the #1 pipeline generation platform for Salesforce can help you exceed your revenue goals.

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Infographics, Playbooks, & Guides

Qualified empowers B2B revenue teams to build pipeline. Generate more pipeline for your teams using best practices from the team.

Inbound Sales Playbook
Right now, leaving pipeline on the table is not an option. Learn from Qualified’s own powerhouse Inbound Sales team how they drive pipeline using the Pipeline Cloud.
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The Pipeline Cloud Playbook
The Pipeline Cloud generates more pipeline for modern revenue teams, faster. Here are five key plays that will help you put the Pipeline Cloud into action.
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The Qualified Meetings Playbook
Qualified Meetings instantly books meetings with qualified buyers right on your website. Here are seven plays that will help you put Qualified Meetings into action.
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How to Build a Lean, Mean Tech Stack
It’s never been more important to get your tech stack into fighting shape. Decode Qualified’s tech stack—layer by layer—to inspire your team to build a lean, mean, pipeline-generating machine.
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Conversational ABM
Accelerate everything from lead conversion to closing revenue by coupling conversational sales and marketing with a robust ABM strategy.
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Salesforce & Conversational Sales and Marketing
Drive more pipeline on your website by combining the power of Salesforce and Conversational Sales and Marketing.
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The Top 10 Plays to Generate More Pipeline
Here are 10 plays to put into practice so you can start driving more pipeline than ever before.
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Top 10 Signals Strategies
Qualified Signals uncovers buying intent of your most valuable accounts. Here’s 10 strategies to steal to maximize pipeline, more efficiently.
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Conversational Sales and Marketing Starter Kit
This kit highlights the 6 ways to use chatbots and Salesforce together to drive immediate business impact.
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Qualified University

Explore guides, videos and more to learn relevant skills, grow your career or use Qualified to generate more pipeline for your business.

Visit The university
The Signals 1-2-3 Punch
Learn how to greet outbound prospects the moment they click through an email and arrive on the site.
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Pouncing Best Practices
Learn how to "pounce", or outbound chat on VIP visitors arriving on your website.
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Pipeline and Revenue Dashboards
Use ready-made dashboards to understand how Qualified influences pipeline and revenue.
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Qualified Overview Guide
Learn about Qualified, conversational sales and marketing and about how to prepare for sales training.
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Experience Building Best Practices
Learn all about experiences, branching, and some best practices from the Qualified Success team!
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What is Conversational ABM?
Learn about conversational account-based marketing and how it can help your buyers get answers faster.
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Shortcuts and Alerts
Learn how to use personal and team shortcuts in Qualified as well as in-app, Slack or MS Teams alerts to discover new leads faster.
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Quick Hits

Explore short-form educational content, fun sizzle videos, and more to learn more about driving pipeline for your business.

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Quick Hits
5 tips for the ultimate Dreamforce experience
Inside the Ohana legend, Dan Darcy, put together a list of 5 items you MUST bring to the campground.
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Quick Hits
Would You Rather? Customer Success Edition
Would you rather struggle to set up your conversational strategy alone or partner with an expert? Check out why Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Pipeline Cloud Edition
Would you rather chat blindly with everyone who visits your site... or focus on visitors who are in-market to buy? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Innovation Edition
Would you rather have VIP buyers engage with a one-size-fits-all chatbot or one built with innovation? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would you rather...? VIP Buyer Edition
Would you rather greet your VIPs with one-size-fits-all chatbots... or connect your best buyers with your best sellers, instantly? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Salesforce Edition
Would you rather have sales reps talking to the wrong prospects... or meeting with VIPs based on your Salesforce routing rules? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather...? Salesforce CRM Data Edition
Would you rather use a conversational product that's siloed from your CRM data... or a pipeline generation platform that taps into your unique Salesforce instance? Qualified's Pipeline Cloud gives you the advantage.
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Qualified Newsroom

Check out announcements, press releases, product launches, and all the buzz on Qualified.

Visit the Newsroom
Qualified Announces $95M Series C to Transform Pipeline Generation for B2B Enterprises
Financing led by Sapphire, with major investment from Tiger Global alongside existing investors Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
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Maura Rivera, Qualified.com CMO, Featured As One of The Most Important Marketing Tech Execs of 2021
Meet 19 execs at companies like Adobe and Shopify who are shaping the future of marketing tech
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Scale Up Smarter
A company’s execution strategy should adapt to the circumstances. Here’s how to grow today with an eye toward tomorrow.
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Qualified Ranked #1 Momentum Leader in G2’s Winter 2023 Reports for Conversational Marketing, Live Chat, Bot Platforms, Chatbots
Qualified ranks as the #1 momentum leader across 40 categories in the G2 Winter 2023 Momentum Grid® Reports
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Qualified's Pipeline Cloud to Transform Pipeline Generation
New marketing motion enables teams to intelligently leverage Salesforce and conversations on the corporate website to drive pipeline without forms across the evolved buyer journey.
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Qualified.com Raises $51 Million Series B
Qualified announces $51 million in financing led by Salesforce Ventures.
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Entrepreneurs Share Their Secrets for Winning New Business
Kraig Swensrud, Qualified cofounder and CEO, shares his strategy for winning new business.
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How To Hire A Virtual Sales Team That Will Win Deals
Remote work is here to stay and this reality holds a huge opportunity for sales organizations that are hiring in 2021.
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Road to Dreamforce

The countdown is on for the biggest selling event of the year! Find the best recommendations, guides, and more to have the best Dreamforce ever.

Watch All Sessions
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
The key to more pipeline? Higher conversion rates. Learn how the Pipeline Cloud connects your website to Salesforce so your sales reps can meet qualified buyers in real time and boost web conversions.
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Guide to Dreamforce
Guide to Dreamforce
Whether it’s your first time attending Dreamforce or you’re an experienced Trailblazer, brush up on everything you need to know before you get there.
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20 years of Dreamforce with Robert Zimmermann
20 years of Dreamforce with Robert Zimmermann
Dreamforce is celebrating a big anniversary this September! Our CRO, Robert Zimmermann, talks about why Dreamforce is such an impactful experience.
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20 Great Moments from 20 Years of Dreamforce
20 Great Moments from 20 Years of Dreamforce
We're celebrating 20 years of Dreamforce by sharing 20 of the event's most memorable moments.
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Guide to San Francisco
Guide to San Francisco
It’s no secret San Francisco is a cultural hub. Explore our Bay Area team’s favorite spots to fuel up, wind down, and sightsee before heading home.
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Guide to Virtual Dreamforce
Guide to Virtual Dreamforce
Can’t make it to San Francisco this year? Learn how you can stream virtual sessions on Salesforce+ and still make the most out of the Dreamforce experience.
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Conversational Marketing for Salesforce
Conversational Marketing for Salesforce
This book will help you understand Conversational Marketing, the value it brings to your business, and how it can fit into your larger, Salesforce-powered sales and marketing strategy.
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Trailblazers in Conversational Marketing
Trailblazers in Conversational Marketing
Hear directly from CMOs and marketing leaders in the Salesforce ecosystem on how Conversational Marketing is transforming their buyer engagement strategies.
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Inside the Ohana
Inside the Ohana
Salesforce legend and veteran, Dan Darcy, takes us to the tops of Salesforce Towers across the globe, chatting with Trailblazers, Salesforce execs, employees, partners, and more.
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Dreamforce Mini-Series Part 1
Dreamforce Mini-Series Part 1
On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.
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