Prioritizing the Digital Customer Experience
On this episode, Kevin shares prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of brand ambassadorship.
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Ping Identity believes in making digital experiences both secure and seamless for all users, without compromise. That’s digital freedom. We let enterprises combine our best-in-class identity solutions with third-party services they already use to remove passwords, prevent fraud, support Zero Trust, or anything in between. This can be accomplished through a simple drag-and-drop canvas. That’s why more than half of the Fortune 100 choose Ping Identity to protect digital interactions from their users while making experiences frictionless. Headquartered in Denver, Colorado, Ping Identity also has offices across the world including Austin, Bangalore, Boston, Edinburgh, Israel, London, Melbourne, Paris, and Vancouver.
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Guest Bio
Kevin Sellers is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands. He’s a differentiated thinker that leverages insights and analytical tools to carefully balance the art and science of marketing to help lead brands with exquisite positioning and storytelling that moves audiences to action. Kevin is a distinguished omni-channel storyteller with deep experience that includes enterprise strategy, brand building, product marketing and analytics all tied to tangible business growth, ROI and sustained brand strength.
Guest Bio
Kevin Sellers is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands. He’s a differentiated thinker that leverages insights and analytical tools to carefully balance the art and science of marketing to help lead brands with exquisite positioning and storytelling that moves audiences to action. Kevin is a distinguished omni-channel storyteller with deep experience that includes enterprise strategy, brand building, product marketing and analytics all tied to tangible business growth, ROI and sustained brand strength.
Episode Summary
This episode features an interview with Kevin Sellers, CMO at Ping Identity. Ping Identity helps you protect your users and every digital interaction they have while making experiences frictionless. Kevin is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands.
Key Takeaways
- Be laser-focused on one go-to-market motion
- The customer journey, is now done fully, digitally, and on the customer’s timeline
- Invest heavily to make sure your digital journey is exceptional
Quotes
“We’ve invested heavily and will continue to do so to ensure that our digital journey is exceptional.” - Kevin Sellers, CMO, Ping Identity
Episode Highlights
*(03:14) - Kevin’s role at Ironclad
*(04:24) - Segment: Trust Tree
*(10:59) - The power of leveraging data
*(13:51) - Segment: The Playbook
*(14:21) - Prioritzing the digital customer experince
*(18:34) - Choosing the accurate brand ambassador
*(25:21) - Segment: The Dust Up
*(28:58) - Segment: Quick Hits
Episodes Transcript
- Be laser-focused on one go-to-market motion
- The customer journey, is now done fully, digitally, and on the customer’s timeline
- Invest heavily to make sure your digital journey is exceptional
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