Being the “Voice of” and “Voice to” the Market
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
Ian Faison
No items found.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
.jpg)
Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
.jpg)
Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
.jpg)
Learn from Bruce Cleveland, CEO of Traction Gap Partners, about market engineering and what it takes to succeed as a startup.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
