Being the “Voice of” and “Voice to” the Market

Being the “Voice of” and “Voice to” the Market

Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.

In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas. 

 Key Takeaways

  • Marketing can be  undervalued as a function and collaborating with C-suite peers is essential to a CMO’s ability to demonstrate their impact on revenue for the organization. 
  • At the end of the day, marketing needs to be the “voice of” and the “voice to” the market, and needs to avoid short-term, quarter-by-quarter thinking.
  • There is value in shifting to a “Shark Tank mindset” and having people bring their ideas, then funding great ideas. 

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Being the “Voice of” and “Voice to” the Market

Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.

Ian Faison
Ian Faison
No items found.
Being the “Voice of” and “Voice to” the Market
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.

In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas. 

 Key Takeaways

  • Marketing can be  undervalued as a function and collaborating with C-suite peers is essential to a CMO’s ability to demonstrate their impact on revenue for the organization. 
  • At the end of the day, marketing needs to be the “voice of” and the “voice to” the market, and needs to avoid short-term, quarter-by-quarter thinking.
  • There is value in shifting to a “Shark Tank mindset” and having people bring their ideas, then funding great ideas. 

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Being the “Voice of” and “Voice to” the Market

Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.

Ian Faison
Ian Faison
No items found.
Being the “Voice of” and “Voice to” the Market
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.

In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas. 

 Key Takeaways

  • Marketing can be  undervalued as a function and collaborating with C-suite peers is essential to a CMO’s ability to demonstrate their impact on revenue for the organization. 
  • At the end of the day, marketing needs to be the “voice of” and the “voice to” the market, and needs to avoid short-term, quarter-by-quarter thinking.
  • There is value in shifting to a “Shark Tank mindset” and having people bring their ideas, then funding great ideas. 

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Being the “Voice of” and “Voice to” the Market

Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.

Being the “Voice of” and “Voice to” the Market
Ian Faison
Ian Faison
|
January 23, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.

In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas. 

 Key Takeaways

  • Marketing can be  undervalued as a function and collaborating with C-suite peers is essential to a CMO’s ability to demonstrate their impact on revenue for the organization. 
  • At the end of the day, marketing needs to be the “voice of” and the “voice to” the market, and needs to avoid short-term, quarter-by-quarter thinking.
  • There is value in shifting to a “Shark Tank mindset” and having people bring their ideas, then funding great ideas. 
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