Being the “Voice of” and “Voice to” the Market
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
Ian Faison
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Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
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Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.
This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe.
In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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