How CMOs Should Think About Building a Strategic Narrative

Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.

Ian Faison

No items found.

This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting.

In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in.

Key Takeaways:

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Clarifying and developing your strategic narrative is a leadership level task that requires buy-in from the full executive team, and buy-in from the CEO is crucial.
A successful strategic narrative transforms the act of buying into that of joining a movement.
The process of developing a strategic narrative often reveals misalignment within leadership teams, even amongst teams who think they are on the same page.

‍

How CMOs Should Think About Building a Strategic Narrative

Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.

Ian Faison

No items found.

How CMOs Should Think About Building a Strategic Narrative

In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in.

Key Takeaways:

‍

Clarifying and developing your strategic narrative is a leadership level task that requires buy-in from the full executive team, and buy-in from the CEO is crucial.
A successful strategic narrative transforms the act of buying into that of joining a movement.
The process of developing a strategic narrative often reveals misalignment within leadership teams, even amongst teams who think they are on the same page.

‍

How CMOs Should Think About Building a Strategic Narrative

Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.

Ian Faison

No items found.

Table of Contents

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In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in.

Key Takeaways:

‍

Clarifying and developing your strategic narrative is a leadership level task that requires buy-in from the full executive team, and buy-in from the CEO is crucial.
A successful strategic narrative transforms the act of buying into that of joining a movement.
The process of developing a strategic narrative often reveals misalignment within leadership teams, even amongst teams who think they are on the same page.

‍