This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting.

In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in.

Key Takeaways:

‍

• Clarifying and developing your strategic narrative is a leadership level task that requires buy-in from the full executive team, and buy-in from the CEO is crucial. 
• A successful strategic narrative transforms the act of buying into that of joining a movement. 
• The process of developing a strategic narrative often reveals misalignment within leadership teams, even amongst teams who think they are on the same page.

‍