This episode features an interview with Gabie Boko, CMO at NetApp, a hybrid cloud data services and data management company, offering cloud data services for management of applications and data both online and physically.

In this episode, Gabie shares with us why you can’t have brand without demand, her desire for partnerships vs handoffs, and the beauty of marketing agility. Gabie also helps us unpack why running a brand of commas isn’t the goal, but rather how companies can work toward stabilizing the functions and innovations they offer customers through their brand narratives.

Key Takeaways

• Leverage thought leadership as a market accelerator. Especially with conversations today about AI and cloud, thought leadership gets lost in the mix. If you’re not in the market and seeding the conversation, you’re reactive vs proactive.
• Stabilize a “brand of commas” through the narrative. Companies are so much more than what’s written on paper. Showcase what you do for your customers and how you’ve made them successful by stabilizing your brand narrative.
• Sometimes content is less about what you make and more about where you put it. Be strategic in making your content accessible and available anywhere a prospect might consume it.