Ask a QSA: A in the life as a QSA with Danielle

Ever wonder what a day in the life of a Qualified Success Architect looks like? Dive into Danielle's world and what it's like to add a QSA to your team.

Shelly Weaver
Shelly Weaver
November 15, 2022
min read
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Here at Qualified, we're focused on doing whatever it takes to make sure our customers are successful when they invest in the Pipeline Cloud. Qualified Success Architects, or QSAs, are Qualified customers' secret weapons when it comes to maximizing the ROI and rep adoption. They are total product experts so you don't have to be.

Learn more about the value of QSAs from our very own all-star Danielle👇

Danielle, what exactly is a QSA?

Danielle: A QSA, or Qualified Success Architect, is the main point of contact for our customers once they’ve purchased qualified. As a QSA, we work super closely with customers to understand their go-to-market strategy, their lead gen processes, their sales goals, really everything that’s involved from finding and capturing leads to creating opportunities. 

Once we have all that information, we fully build out a custom Qualified program, train their reps and admins, monitor performance, make data-driven decisions based on findings from performance, and continue to refine and build upon the program as priorities shift or new initiatives come up. 

What’s a day in the life look like for a QSA?

Danielle: A day in the life of a QSA is very busy. Maybe I’ll just walk you through my day today just to get a little bit of an idea. Today I have a few regular check-ins with customers, I have a training session later on in the day with a BDR team, and then I have a large chunk of time this afternoon dedicated to working on program updates for a few customers. 

Most of the time I’m either talking directly with customers in meetings in our regular syncs or training sessions, or implementation meetings, or working on updates that come from A/B test findings, new campaigns or events we’re supporting with custom experiences, refining workflows based on feedback from my points of contact or their reps, or enabling customers on features we’ve released recently, and a lot more. 

What’s the benefit of a QSA to the customer?

Danielle: I like to think of myself as an extension of my customer teams, which is exactly the benefit of the QSA. Everyone these days is stretched really thin with so many things on their plate, getting pulled in so many directions. A QSA is a teammate to lean on that can implement, manage, refine, troubleshoot, train, and so much more. 

In addition to that, QSAs are subject matter experts and consultants. We live and breathe Qualified, Salesforce, pipeline generation, and we see what works (and what doesn’t) across all industries. 

We have truly a never-ending list of strategies and possibilities to help our customers generate more leads, book more meetings, and ultimately, build more pipeline. 

What’s the most challenging aspect of your role?

Danielle: I think the most challenging aspect of being a QSA is all of the different roles that we play for our customers. From technical implementation and support to onboarding and training their teams, managing the customer relationship, and being a trusted advisor in terms of industry trends, there’s a lot to do. 

But, I also really like that our customers get one single main point of contact because we can really build those deep relationships with them. 

What do you wish every customer knew about Qualified? 

Danielle: I wish every customer knew how much their feedback shapes our product roadmap. Qualified values every customer and every idea or feature gap that comes up in our many, many conversations with Qualified users. Fresh eyes and fresh perspectives are invaluable to innovation. 

The second thing I wish every customer knew is how badass our support team is. QSAs kind of get all the glory and facetime, our support team is world-class. I think it’d be tough to find a customer that can name another piece of their tech stack where their bugs and errors are proactively identified, fixed, and protected against for the future before there are even any implications or they’re aware that the bug existed in the first place. 

What would you tell someone thinking about investing in the Pipeline Cloud?

Danielle: If you’re thinking about purchasing Qualified, I think it’s important to understand the level of commitment that we give to our customers during implementation. When I receive a new customer that has just signed with Qualified, I’m immediately reaching out to set up the intro calls and business requirement calls. 

Everything needed for implementation is done by your dedicated QSA. You don’t have to lift a finger, and that’s the power of Qualified. The dedication we give to our customers. There are a lot of solutions out there that are good to go out of the box, but the power of Qualified is you’re getting a dedicated QSA to lead your implementation so that you don’t have to become a product expert. 

We do that for you, so you can keep focusing on your other goals. 

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