Illuminating the Dark Funnel – Rise of RevOps Ep. 11

On this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and how SaaS invented RevOps.

Emma Calderon
Emma Calderon
October 18, 2022
min read
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Daniel Bornstein, Vice President, Head of Growth, Technology Vertical at Genpact. Genpact is a global professional services firm that makes business transformation real. Daniel is a veteran of the consumer internet space and has a specialization in B2B2C. At Genpact he oversees growth for the technology verticals.Daniel managed the new business development team for Google in the UK and has also worked within the M&A landscape, playing a central role in a data marketplace IPO.

Key Takeaways

  • The importance of fostering organic lead flow
  • RevOps is an invention of the SaaS model
  • Discovery calls are king
How can we have those conversations? How can we illuminate that dark funnel before you get to that point? I know that's very important to our marketing group. It's very important to me.”
- Daniel Bornstein

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