This episode features an interview with Adam Tuttle, Director of Revenue Operations at ActiveCampaign. ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000+ businesses in 170 countries meaningfully engage with their customers.

On this episode, Adam discusses the importance of defining RevOps within an organization, the challenge of making good decisions with bad data, and why it’s imperative to create a unified language across operational teams within a company.  

Key Takeaways

• RevOps needs to be defined within each organization
• It’s challenging to make good decisions with bad data
• It’s important to bring other departments into the fold of RevOps for a healthier organization

Where is the data? How does it live and what is painting the story that you need to make a good decision? I think that what happens sometimes is we think we're making a good decision, but it's predicated on bad information and that ends up being just a bad decision at the end of the day.”

Adam Tuttle, Director Revenue Operations, ActiveCampaign