Outbound Marketing Still Works

On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.

Shelly Weaver
Shelly Weaver
January 18, 2023
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Eric Quanstrom, CMO of CIENCE Technologies. CIENCE offers the quickest, most-targeted path to market using their Orchestrated Outbound program to deliver qualified sales opportunities directly to your business. Eric is a startup executive with an entrepreneurial mindset, and spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results.

Key Takeaways

  • Your website plays a critical role, especially in outbound outreach
  • In any kind of multi-channel outreach, believe the person that you're reaching out to has a need
  • Relevance is king in all cold outreach

“One of the things we’ve been positioning in the market lately is the critical role that the website plays, especially in outbound outreach, especially in helping capitalize on the people you’re bringing to your website on a daily basis.” - Eric Quanstrom

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