ABM is the hottest acronym of 2021.
The B2B Marketing Exchange recently hosted B2BMX: Next Level ABM, and Qualified took the stage to chat all things ABM and ABX (aka account-based marketing and account-based experiences).
So what is ABM? Hear from Maura Rivera, CMO at Qualified, define the term at B2BMX:
Like Maura shared, ABM is a strategy that concentrates sales and marketing resources on a clearly defined set of target accounts. Over the last decade, ABM has solidified itself as a must-have strategy to successfully marry sales and marketing efforts. The rules of ABM are still being written, but there are certainly ways kick your strategy off the right way:
With conversational ABM, you can talk to your target accounts the moment they land on your site. Does your team have a conversational ABM strategy in place? To learn more, check out the Conversational ABM Playbook. Read through to learn how to do basic ABM, understand some easy-to-implement plays, and validate the benefits of conversational ABM, especially within your Salesforce instance.
Want to build a stronger sales motion in 2023? Here are some of the most important B2B sales tools you should be using.
Use these b2b sales tips to generate more pipeline and drive more closed won deals.
B2B sales refers to the process of selling products or services from one business to another business. Learn how to create a b2b sales strategy and how to improve your b2b sales.
See how chatbots can fit into your enterprise workflow with this guide. They personalize content, filter out traffic, and can alert you when top accounts hit your site.
Conversational sales is pivotal in our modern sales cycle. Better understand what conversational sales is, how you can use it, and its benefits with this guide.
Alignment is nice, but full integration between your sales and marketing teams is not only possible, it's necessary for modern revenue teams to thrive. Learn how Qualified helps.
Account selection is a high-stakes art, but a few basic guidelines can help you cut out the risk of selecting the wrong accounts.
See our 1-2-3 Punch formula for using outbound to drive target accounts back to your website.
Discover how we can help you convert more prospects into pipeline–right from your website.