“”

Making Good Decisions with Bad Data

On this episode, Adam discusses the challenge of making good decisions with bad data and why it’s imperative to create a unified language across operations.

ActiveCampaign is a category-defining Customer Experience Automation Platform (CXA) that helps over 180,000+ businesses in 170 countries meaningfully engage with their customers.

Industry
Software
Founded
2003
Adam Tuttle

Guest Bio

Adam joined ActiveCampaign 10 years ago as the 9th employee at the company. Starting as the first Account Manager, Adam worked his way up to Sales Director opening the first international office in Sydney before returning to the US to transition into RevOps.

Guest Bio

Adam joined ActiveCampaign 10 years ago as the 9th employee at the company. Starting as the first Account Manager, Adam worked his way up to Sales Director opening the first international office in Sydney before returning to the US to transition into RevOps.

Episode Summary

This episode features an interview with Adam Tuttle, Director of Revenue Operations at ActiveCampaign. ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000+ businesses in 170 countries meaningfully engage with their customers. 

On this episode, Adam discusses the importance of defining RevOps within an organization, the challenge of making good decisions with bad data, and why it’s imperative to create a unified language across operational teams within a company.  

Key Takeaways

  • RevOps needs to be defined within each organization 
  • It’s challenging to make good decisions with bad data
  • It’s important to bring other departments into the fold of RevOps for a healthier organization

Quotes

“Where is the data? How does it live and what is painting the story that you need to make a good decision? I think that what happens sometimes is we think we're making a good decision, but it's predicated on bad information and that ends up being just a bad decision at the end of the day.”

Episode Highlights

(02:04) - Adam’s unexpected transition to RevOps 

*(07:15) - Bringing other departments into the RevOps fold

*(11:30) - Spend more time planning 

*(14:34) - What is your source of truth?

*(19:35) - The Tool Shed 

*(24:33) - Metrics that matter

*(33:51) - RevOps blindspots

*(36:47) - Rapid Fire 

*(40:39) - Parting advice

Episodes Transcript

  • RevOps needs to be defined within each organization 
  • It’s challenging to make good decisions with bad data
  • It’s important to bring other departments into the fold of RevOps for a healthier organization
See Qualified in action

Quick Demo?

See how the #1 conversational sales and marketing platform for Salesforce can help you grow pipeline.
Book a Demo