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Escaping the RevOps Vacuum

On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.

BLEND (getblend.com) is a global localization service provider brought by the makers of One Hour Translation - the legacy on-demand translation platform founded in 2008. As an end-to-end technology-based multi-market enabler, BLEND is empowering global brands to establish a native presence in fundamentally different markets, worldwide. Our AI-driven technology stack, the diversity of our team, and our talented global community of linguists allow us to excel in providing high-quality localization services. With a multitude of ethnicities and global locations, we're dedicated to helping global companies weave their brands successfully into local markets. BLEND is a privately held company with offices in Tel Aviv, Los Angeles, Atlanta, San Francisco, Shanghai, London, Kyiv, and Bucharest. In June 2021, BLEND acquired GM Voices, adding multilingual voiceover and audio recording services to our localization services platform.

Industry
Translation and Localization
Founded
2008
Daniel Gray

Guest Bio

Daniel Gray has extensive expertise in business process outsourcing, professional services, enterprise SaaS/PaaS, cloud computing, localization/translation, crowdsourcing, media/entertainment, and web hosting/bare metal IT infrastructure. He's now the Chief Revenue Officer at Blend, with a history of high-tech sales leadership, commercial strategy, sales innovation and revenue growth for early phase disruptive companies/divisions to $100M ARR within Unicorns and Fortune 10s of $1B+.

Guest Bio

Daniel Gray has extensive expertise in business process outsourcing, professional services, enterprise SaaS/PaaS, cloud computing, localization/translation, crowdsourcing, media/entertainment, and web hosting/bare metal IT infrastructure. He's now the Chief Revenue Officer at Blend, with a history of high-tech sales leadership, commercial strategy, sales innovation and revenue growth for early phase disruptive companies/divisions to $100M ARR within Unicorns and Fortune 10s of $1B+.

Episode Summary

This episode features an interview with Daniel Gray, Chief Revenue Officer at Blend Localization. Blend is a global localization service provider empowering global brands to establish a native presence in fundamentally different markets, worldwide.

Daniel is an experienced sales leader, having previously held the title of Chief Commercial Officer at Deluxe Entertainment Services. Prior to that, he was the Senior Vice President of IT Infrastructure Sales at The Hut Group and Sr. Director of US Enterprise Sales at Welocalize.

Key Takeaways

  • Customer needs are expanding, and RevOps pros need to anticipate and provide the path for them to grow. 
  • With the right data taxonomy, your capabilities grow exponentially.
  • RevOps’ biggest challenge is working outside of the vacuum. Make sure to stay connected to the big picture.

Quotes

“Technology by itself doesn't solve anything. It's a means to an end and if you give revops folks the opportunity to be truly connected to the 30,000 foot view where the organization is trying to head, I have found they actually enjoy their work much better and you give them the creative flexibility to solve the technical challenges to accomplish those business goals.”

Episode Highlights

*(01:18) Meet Daniel / What is Blend?

*(04:50) How Daniel’s Team is Organized

*(08:39) Segment 1: RevObstacles

*(11:11) Balancing Sales, Marketing, and CS

*(15:40) Segment 2: The Tool Shed

*(24:45) Daniel’s Blind Spots

*(29:20) New Things Daniel Loves

*(21:56) Pay attention to where your data is sourced

*(32:00) Segment 3: Quick Hits

*(32:50) The Biggest RevOp Misconception

*(34:06) Some Final Advice

Episodes Transcript

  • Customer needs are expanding, and RevOps pros need to anticipate and provide the path for them to grow. 
  • With the right data taxonomy, your capabilities grow exponentially.
  • RevOps’ biggest challenge is working outside of the vacuum. Make sure to stay connected to the big picture.
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