Leading with a Growth Mindset
On this episode, Bobby talks about aligning executive leadership around RevOps, understanding the company and customer journey, and why revenue operations is the glue.
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Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale.
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Guest Bio
Bobby has over 20 years of experiencein Sales, Business Development and executive leadership. He’s led teams selling complex enterprise deals to CIO, CISOs and LOB sales and marketing.
Guest Bio
Bobby has over 20 years of experiencein Sales, Business Development and executive leadership. He’s led teams selling complex enterprise deals to CIO, CISOs and LOB sales and marketing.
Episode Summary
In this episode, we talk to Bobby Jaffari, Chief Revenue Officer at Iterable, about aligning executive leadership around revops, the importance of understanding the company and customer journey as a whole, and why revenue operations is the glue within an organization.
Key Takeaways
- Revenue operations is the glue within an organization
- Understanding the customer journey as a whole is crucial
- Executive leadership should be aligned around ReVops
Quotes
“My personal belief is, revenue under one leader does make a significant difference. And so I think that's the starting point of getting the executive leadership team aligned around why that's important. And then obviously the revenue operations is the glue that brings it all together.” - Bobby Jaffari
Episode Highlights
**(04:06) - How Bobby builds a revops team
**(08:08) Aligning around revops
**(13:58) - RevObstacles
**(27:50) - The Tool Shed
**(37:48) - Quick Hits
Episodes Transcript
- Revenue operations is the glue within an organization
- Understanding the customer journey as a whole is crucial
- Executive leadership should be aligned around ReVops
Recent
Rise of RevOps
Episodes
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