Build vs. Buy: The AI SDR Conundrum
Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget.
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Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget.
About Mural
Mural is a digital workspace for visual collaboration, used by distributed teams around the world to solve tough problems—from product design to strategic planning. As AI reshapes how teams work, Mural is retooling its go-to-market systems to support the future of work.
“AI is a big part of how we see the future evolving, so we’ve been actively rethinking our systems to support that.”
—Paul Wilson, Head of GTM Systems, Mural
As Mural scaled its AI strategy across the sales and marketing funnel, the team faced a critical decision: Should they build an AI SDR Agent solution from scratch, buy an agent-builder platform, or buy from a proven partner?
Paul and his team carefully evaluated their options, ultimately deciding that building from scratch wasn’t the best use of time or resources.
“We didn’t want to waste time replicating what’s already proven. We wanted to focus where we could be most effective—on our data, lead context, and pipeline visibility.”
After a thorough evaluation, Mural selected Qualified and deployed Piper, the AI SDR Agent built on the Salesforce-native Qualified platform. The decision came down to a few key priorities:
“Qualified gave us stable, scale-ready infrastructure and let us focus on building more bespoke AI agent experiences without reinventing the wheel.”
Since deploying Piper the AI SDR Agent, Mural has been able to engage leads at scale without sacrificing quality or context. Piper routes and qualifies inbound traffic in real time while giving sales full visibility into every interaction.
“We didn’t want to build an agent from scratch or customize a legacy platform. Piper came with capabilities we couldn’t easily recreate—and worked right out of the box.”
Paul’s biggest advice to teams weighing the build vs. buy decision?
“Don’t try to solve every layer of the problem yourself. Focus your internal efforts on what’s unique to your business, and let a trusted platform handle what’s already been solved.”
He also emphasized the value of stack alignment:
“Qualified being Salesforce-native made everything easier. You shouldn’t have to duct-tape your stack together just to try something in AI.”
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Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget.
About Mural
Mural is a digital workspace for visual collaboration, used by distributed teams around the world to solve tough problems—from product design to strategic planning. As AI reshapes how teams work, Mural is retooling its go-to-market systems to support the future of work.
“AI is a big part of how we see the future evolving, so we’ve been actively rethinking our systems to support that.”
—Paul Wilson, Head of GTM Systems, Mural
As Mural scaled its AI strategy across the sales and marketing funnel, the team faced a critical decision: Should they build an AI SDR Agent solution from scratch, buy an agent-builder platform, or buy from a proven partner?
Paul and his team carefully evaluated their options, ultimately deciding that building from scratch wasn’t the best use of time or resources.
“We didn’t want to waste time replicating what’s already proven. We wanted to focus where we could be most effective—on our data, lead context, and pipeline visibility.”
After a thorough evaluation, Mural selected Qualified and deployed Piper, the AI SDR Agent built on the Salesforce-native Qualified platform. The decision came down to a few key priorities:
“Qualified gave us stable, scale-ready infrastructure and let us focus on building more bespoke AI agent experiences without reinventing the wheel.”
Since deploying Piper the AI SDR Agent, Mural has been able to engage leads at scale without sacrificing quality or context. Piper routes and qualifies inbound traffic in real time while giving sales full visibility into every interaction.
“We didn’t want to build an agent from scratch or customize a legacy platform. Piper came with capabilities we couldn’t easily recreate—and worked right out of the box.”
Paul’s biggest advice to teams weighing the build vs. buy decision?
“Don’t try to solve every layer of the problem yourself. Focus your internal efforts on what’s unique to your business, and let a trusted platform handle what’s already been solved.”
He also emphasized the value of stack alignment:
“Qualified being Salesforce-native made everything easier. You shouldn’t have to duct-tape your stack together just to try something in AI.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget.
About Mural
Mural is a digital workspace for visual collaboration, used by distributed teams around the world to solve tough problems—from product design to strategic planning. As AI reshapes how teams work, Mural is retooling its go-to-market systems to support the future of work.
“AI is a big part of how we see the future evolving, so we’ve been actively rethinking our systems to support that.”
—Paul Wilson, Head of GTM Systems, Mural
As Mural scaled its AI strategy across the sales and marketing funnel, the team faced a critical decision: Should they build an AI SDR Agent solution from scratch, buy an agent-builder platform, or buy from a proven partner?
Paul and his team carefully evaluated their options, ultimately deciding that building from scratch wasn’t the best use of time or resources.
“We didn’t want to waste time replicating what’s already proven. We wanted to focus where we could be most effective—on our data, lead context, and pipeline visibility.”
After a thorough evaluation, Mural selected Qualified and deployed Piper, the AI SDR Agent built on the Salesforce-native Qualified platform. The decision came down to a few key priorities:
“Qualified gave us stable, scale-ready infrastructure and let us focus on building more bespoke AI agent experiences without reinventing the wheel.”
Since deploying Piper the AI SDR Agent, Mural has been able to engage leads at scale without sacrificing quality or context. Piper routes and qualifies inbound traffic in real time while giving sales full visibility into every interaction.
“We didn’t want to build an agent from scratch or customize a legacy platform. Piper came with capabilities we couldn’t easily recreate—and worked right out of the box.”
Paul’s biggest advice to teams weighing the build vs. buy decision?
“Don’t try to solve every layer of the problem yourself. Focus your internal efforts on what’s unique to your business, and let a trusted platform handle what’s already been solved.”
He also emphasized the value of stack alignment:
“Qualified being Salesforce-native made everything easier. You shouldn’t have to duct-tape your stack together just to try something in AI.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget.
About Mural
Mural is a digital workspace for visual collaboration, used by distributed teams around the world to solve tough problems—from product design to strategic planning. As AI reshapes how teams work, Mural is retooling its go-to-market systems to support the future of work.
“AI is a big part of how we see the future evolving, so we’ve been actively rethinking our systems to support that.”
—Paul Wilson, Head of GTM Systems, Mural
As Mural scaled its AI strategy across the sales and marketing funnel, the team faced a critical decision: Should they build an AI SDR Agent solution from scratch, buy an agent-builder platform, or buy from a proven partner?
Paul and his team carefully evaluated their options, ultimately deciding that building from scratch wasn’t the best use of time or resources.
“We didn’t want to waste time replicating what’s already proven. We wanted to focus where we could be most effective—on our data, lead context, and pipeline visibility.”
After a thorough evaluation, Mural selected Qualified and deployed Piper, the AI SDR Agent built on the Salesforce-native Qualified platform. The decision came down to a few key priorities:
“Qualified gave us stable, scale-ready infrastructure and let us focus on building more bespoke AI agent experiences without reinventing the wheel.”
Since deploying Piper the AI SDR Agent, Mural has been able to engage leads at scale without sacrificing quality or context. Piper routes and qualifies inbound traffic in real time while giving sales full visibility into every interaction.
“We didn’t want to build an agent from scratch or customize a legacy platform. Piper came with capabilities we couldn’t easily recreate—and worked right out of the box.”
Paul’s biggest advice to teams weighing the build vs. buy decision?
“Don’t try to solve every layer of the problem yourself. Focus your internal efforts on what’s unique to your business, and let a trusted platform handle what’s already been solved.”
He also emphasized the value of stack alignment:
“Qualified being Salesforce-native made everything easier. You shouldn’t have to duct-tape your stack together just to try something in AI.”
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