From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper

From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper

COMPLY faced challenges with duplicate outreach and manual SDR workflows. Learn how Piper helped streamline processes and boost conversions with automation.

Claire Ebben
Claire Ebben
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

About COMPLY

COMPLY is a global leader in regulatory compliance solutions, supporting over 5,600 financial services firms across 61 countries. By integrating advanced technology, expert consulting, and educational resources, COMPLY empowers firms to navigate complex regulatory landscapes, reduce risk, and scale confidently.

“We offer a unified platform that streamlines compliance operations and supports scalable growth.”

Kaitlin Sherman, Director of Web & Digital Marketing, COMPLY

The challenge: Manual inbound, slow follow-up, and SDR bandwidth constraints

Before implementing Piper, COMPLY’s marketing team was looking to modernize and scale their inbound strategy. Their existing process relied solely on forms to capture leads — with little visibility or control over follow-up and nurture.

Key challenges:

  • Limited engagement and conversion on the website

  • Inbound leads followed up by outbound SDRs, creating inefficiencies

  • Slow speed-to-lead, increasing risk of losing deals to faster competitors

  • Marketing dependency on SDRs for follow-up and nurture

  • Generic Salesloft cadences consuming marketing bandwidth

  • Desire to personalize based on nuanced ICPs using Salesforce data

“We needed more control over the leads we were generating — and a scalable way to follow up quickly, with the right message, every time.”

The solution: Hiring Piper the AI SDR Agent

To solve these challenges, COMPLY turned to Qualified and their AI SDR agent, Piper. The goal was to automate inbound lead capture and follow-up, free up SDR bandwidth, and give marketing greater control over the buyer journey.

Why Piper?

  • Proactive website engagement across buttons, forms, and pages

  • Automated follow-up for inbound leads, freeing SDRs to focus on outbound

  • ICP-based messaging powered by Salesforce fields

  • Time savings by eliminating the need for custom cadences

  • Scalable nurture motion, with human-like personalization

“Piper could handle inbound start to finish—from website engagement to nurture—and hand leads over to SDRs at the right moment.”

Implementation: A thoughtful rollout and a fully branded experience

With help from their Qualified Success Architect (QSA), COMPLY took a “crawl, walk, run” approach to implementation:

  1. Branded Piper as “Fin” to reflect their voice and values

  2. Unlocked meeting booking behind buttons and forms

  3. Trained Fin on content, tone, and guardrails through careful backend setup

  4. Rolled out gradually—first to returning visitors, then to all site traffic

  5. Launched Fin across email to follow up with leads post-engagement

“We tested and trained her carefully. It felt really seamless.”

Use Cases: Real-time engagement and lead nurture at scale

COMPLY deployed their AI SDR Agent Fin across key inbound channels:

 On the website:

  • Engages qualified visitors in real time

  • Books meetings directly on AEs’ calendars

  • Identifies visitor segments and tailors messaging

 For lead follow-up:

  • Automatically follows up with leads from content download and events

  • Handles nurture for 2 weeks, then passes warm leads to SDRs

  • Replaces manual, non-personalized cadences

“Now we know Piper is following up with every single lead—and it’s all highly personalized.”

The results: Faster follow-up, more pipeline, and time back

Since hiring Fin, the impact has been immediate and measurable:

  • 42% YoY increase in pipeline in the first quarter live

  • 1.5x improvement in speed-to-lead

  •  29% decrease in lead-to-opportunity time

  • Multiple hours per week for the marketing team saved by eliminating manual Salesloft cadences

“Piper helped us scale, personalize, and accelerate pipeline—all while giving time back to both marketing and sales.”

Final thoughts

By partnering with Qualified and deploying Piper, COMPLY was able to reinvent its inbound engine—delivering more value from every visitor, nurturing leads at scale, and empowering both marketing and sales to focus where they thrive.

“Fin is now a key member of the team and a core part of how we scale.”

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Stay up to date with weekly drops of fresh B2B marketing and sales content.

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From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper

COMPLY faced challenges with duplicate outreach and manual SDR workflows. Learn how Piper helped streamline processes and boost conversions with automation.

Claire Ebben
Claire Ebben
No items found.
From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

About COMPLY

COMPLY is a global leader in regulatory compliance solutions, supporting over 5,600 financial services firms across 61 countries. By integrating advanced technology, expert consulting, and educational resources, COMPLY empowers firms to navigate complex regulatory landscapes, reduce risk, and scale confidently.

“We offer a unified platform that streamlines compliance operations and supports scalable growth.”

Kaitlin Sherman, Director of Web & Digital Marketing, COMPLY

The challenge: Manual inbound, slow follow-up, and SDR bandwidth constraints

Before implementing Piper, COMPLY’s marketing team was looking to modernize and scale their inbound strategy. Their existing process relied solely on forms to capture leads — with little visibility or control over follow-up and nurture.

Key challenges:

  • Limited engagement and conversion on the website

  • Inbound leads followed up by outbound SDRs, creating inefficiencies

  • Slow speed-to-lead, increasing risk of losing deals to faster competitors

  • Marketing dependency on SDRs for follow-up and nurture

  • Generic Salesloft cadences consuming marketing bandwidth

  • Desire to personalize based on nuanced ICPs using Salesforce data

“We needed more control over the leads we were generating — and a scalable way to follow up quickly, with the right message, every time.”

The solution: Hiring Piper the AI SDR Agent

To solve these challenges, COMPLY turned to Qualified and their AI SDR agent, Piper. The goal was to automate inbound lead capture and follow-up, free up SDR bandwidth, and give marketing greater control over the buyer journey.

Why Piper?

  • Proactive website engagement across buttons, forms, and pages

  • Automated follow-up for inbound leads, freeing SDRs to focus on outbound

  • ICP-based messaging powered by Salesforce fields

  • Time savings by eliminating the need for custom cadences

  • Scalable nurture motion, with human-like personalization

“Piper could handle inbound start to finish—from website engagement to nurture—and hand leads over to SDRs at the right moment.”

Implementation: A thoughtful rollout and a fully branded experience

With help from their Qualified Success Architect (QSA), COMPLY took a “crawl, walk, run” approach to implementation:

  1. Branded Piper as “Fin” to reflect their voice and values

  2. Unlocked meeting booking behind buttons and forms

  3. Trained Fin on content, tone, and guardrails through careful backend setup

  4. Rolled out gradually—first to returning visitors, then to all site traffic

  5. Launched Fin across email to follow up with leads post-engagement

“We tested and trained her carefully. It felt really seamless.”

Use Cases: Real-time engagement and lead nurture at scale

COMPLY deployed their AI SDR Agent Fin across key inbound channels:

 On the website:

  • Engages qualified visitors in real time

  • Books meetings directly on AEs’ calendars

  • Identifies visitor segments and tailors messaging

 For lead follow-up:

  • Automatically follows up with leads from content download and events

  • Handles nurture for 2 weeks, then passes warm leads to SDRs

  • Replaces manual, non-personalized cadences

“Now we know Piper is following up with every single lead—and it’s all highly personalized.”

The results: Faster follow-up, more pipeline, and time back

Since hiring Fin, the impact has been immediate and measurable:

  • 42% YoY increase in pipeline in the first quarter live

  • 1.5x improvement in speed-to-lead

  •  29% decrease in lead-to-opportunity time

  • Multiple hours per week for the marketing team saved by eliminating manual Salesloft cadences

“Piper helped us scale, personalize, and accelerate pipeline—all while giving time back to both marketing and sales.”

Final thoughts

By partnering with Qualified and deploying Piper, COMPLY was able to reinvent its inbound engine—delivering more value from every visitor, nurturing leads at scale, and empowering both marketing and sales to focus where they thrive.

“Fin is now a key member of the team and a core part of how we scale.”

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper

COMPLY faced challenges with duplicate outreach and manual SDR workflows. Learn how Piper helped streamline processes and boost conversions with automation.

Claire Ebben
Claire Ebben
No items found.
From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

About COMPLY

COMPLY is a global leader in regulatory compliance solutions, supporting over 5,600 financial services firms across 61 countries. By integrating advanced technology, expert consulting, and educational resources, COMPLY empowers firms to navigate complex regulatory landscapes, reduce risk, and scale confidently.

“We offer a unified platform that streamlines compliance operations and supports scalable growth.”

Kaitlin Sherman, Director of Web & Digital Marketing, COMPLY

The challenge: Manual inbound, slow follow-up, and SDR bandwidth constraints

Before implementing Piper, COMPLY’s marketing team was looking to modernize and scale their inbound strategy. Their existing process relied solely on forms to capture leads — with little visibility or control over follow-up and nurture.

Key challenges:

  • Limited engagement and conversion on the website

  • Inbound leads followed up by outbound SDRs, creating inefficiencies

  • Slow speed-to-lead, increasing risk of losing deals to faster competitors

  • Marketing dependency on SDRs for follow-up and nurture

  • Generic Salesloft cadences consuming marketing bandwidth

  • Desire to personalize based on nuanced ICPs using Salesforce data

“We needed more control over the leads we were generating — and a scalable way to follow up quickly, with the right message, every time.”

The solution: Hiring Piper the AI SDR Agent

To solve these challenges, COMPLY turned to Qualified and their AI SDR agent, Piper. The goal was to automate inbound lead capture and follow-up, free up SDR bandwidth, and give marketing greater control over the buyer journey.

Why Piper?

  • Proactive website engagement across buttons, forms, and pages

  • Automated follow-up for inbound leads, freeing SDRs to focus on outbound

  • ICP-based messaging powered by Salesforce fields

  • Time savings by eliminating the need for custom cadences

  • Scalable nurture motion, with human-like personalization

“Piper could handle inbound start to finish—from website engagement to nurture—and hand leads over to SDRs at the right moment.”

Implementation: A thoughtful rollout and a fully branded experience

With help from their Qualified Success Architect (QSA), COMPLY took a “crawl, walk, run” approach to implementation:

  1. Branded Piper as “Fin” to reflect their voice and values

  2. Unlocked meeting booking behind buttons and forms

  3. Trained Fin on content, tone, and guardrails through careful backend setup

  4. Rolled out gradually—first to returning visitors, then to all site traffic

  5. Launched Fin across email to follow up with leads post-engagement

“We tested and trained her carefully. It felt really seamless.”

Use Cases: Real-time engagement and lead nurture at scale

COMPLY deployed their AI SDR Agent Fin across key inbound channels:

 On the website:

  • Engages qualified visitors in real time

  • Books meetings directly on AEs’ calendars

  • Identifies visitor segments and tailors messaging

 For lead follow-up:

  • Automatically follows up with leads from content download and events

  • Handles nurture for 2 weeks, then passes warm leads to SDRs

  • Replaces manual, non-personalized cadences

“Now we know Piper is following up with every single lead—and it’s all highly personalized.”

The results: Faster follow-up, more pipeline, and time back

Since hiring Fin, the impact has been immediate and measurable:

  • 42% YoY increase in pipeline in the first quarter live

  • 1.5x improvement in speed-to-lead

  •  29% decrease in lead-to-opportunity time

  • Multiple hours per week for the marketing team saved by eliminating manual Salesloft cadences

“Piper helped us scale, personalize, and accelerate pipeline—all while giving time back to both marketing and sales.”

Final thoughts

By partnering with Qualified and deploying Piper, COMPLY was able to reinvent its inbound engine—delivering more value from every visitor, nurturing leads at scale, and empowering both marketing and sales to focus where they thrive.

“Fin is now a key member of the team and a core part of how we scale.”

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper

COMPLY faced challenges with duplicate outreach and manual SDR workflows. Learn how Piper helped streamline processes and boost conversions with automation.

From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper
Claire Ebben
Claire Ebben
|
May 6, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

About COMPLY

COMPLY is a global leader in regulatory compliance solutions, supporting over 5,600 financial services firms across 61 countries. By integrating advanced technology, expert consulting, and educational resources, COMPLY empowers firms to navigate complex regulatory landscapes, reduce risk, and scale confidently.

“We offer a unified platform that streamlines compliance operations and supports scalable growth.”

Kaitlin Sherman, Director of Web & Digital Marketing, COMPLY

The challenge: Manual inbound, slow follow-up, and SDR bandwidth constraints

Before implementing Piper, COMPLY’s marketing team was looking to modernize and scale their inbound strategy. Their existing process relied solely on forms to capture leads — with little visibility or control over follow-up and nurture.

Key challenges:

  • Limited engagement and conversion on the website

  • Inbound leads followed up by outbound SDRs, creating inefficiencies

  • Slow speed-to-lead, increasing risk of losing deals to faster competitors

  • Marketing dependency on SDRs for follow-up and nurture

  • Generic Salesloft cadences consuming marketing bandwidth

  • Desire to personalize based on nuanced ICPs using Salesforce data

“We needed more control over the leads we were generating — and a scalable way to follow up quickly, with the right message, every time.”

The solution: Hiring Piper the AI SDR Agent

To solve these challenges, COMPLY turned to Qualified and their AI SDR agent, Piper. The goal was to automate inbound lead capture and follow-up, free up SDR bandwidth, and give marketing greater control over the buyer journey.

Why Piper?

  • Proactive website engagement across buttons, forms, and pages

  • Automated follow-up for inbound leads, freeing SDRs to focus on outbound

  • ICP-based messaging powered by Salesforce fields

  • Time savings by eliminating the need for custom cadences

  • Scalable nurture motion, with human-like personalization

“Piper could handle inbound start to finish—from website engagement to nurture—and hand leads over to SDRs at the right moment.”

Implementation: A thoughtful rollout and a fully branded experience

With help from their Qualified Success Architect (QSA), COMPLY took a “crawl, walk, run” approach to implementation:

  1. Branded Piper as “Fin” to reflect their voice and values

  2. Unlocked meeting booking behind buttons and forms

  3. Trained Fin on content, tone, and guardrails through careful backend setup

  4. Rolled out gradually—first to returning visitors, then to all site traffic

  5. Launched Fin across email to follow up with leads post-engagement

“We tested and trained her carefully. It felt really seamless.”

Use Cases: Real-time engagement and lead nurture at scale

COMPLY deployed their AI SDR Agent Fin across key inbound channels:

 On the website:

  • Engages qualified visitors in real time

  • Books meetings directly on AEs’ calendars

  • Identifies visitor segments and tailors messaging

 For lead follow-up:

  • Automatically follows up with leads from content download and events

  • Handles nurture for 2 weeks, then passes warm leads to SDRs

  • Replaces manual, non-personalized cadences

“Now we know Piper is following up with every single lead—and it’s all highly personalized.”

The results: Faster follow-up, more pipeline, and time back

Since hiring Fin, the impact has been immediate and measurable:

  • 42% YoY increase in pipeline in the first quarter live

  • 1.5x improvement in speed-to-lead

  •  29% decrease in lead-to-opportunity time

  • Multiple hours per week for the marketing team saved by eliminating manual Salesloft cadences

“Piper helped us scale, personalize, and accelerate pipeline—all while giving time back to both marketing and sales.”

Final thoughts

By partnering with Qualified and deploying Piper, COMPLY was able to reinvent its inbound engine—delivering more value from every visitor, nurturing leads at scale, and empowering both marketing and sales to focus where they thrive.

“Fin is now a key member of the team and a core part of how we scale.”

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