About Bloomreach

Bloomreach is an AI-powered personalization platform designed to help B2C brands and retailers create exceptional customer experiences. By tailoring every interaction in real time, Bloomreach drives stronger engagement, increased revenue, and lasting loyalty for some of the world’s most recognizable ecommerce brands.

“Our platform is built for real-time personalization, helping brands deliver growth, revenue, and loyalty at scale.”

—Denisa Halandova, Strategic Marketing Operations Manager, Bloomreach

The challenge: A complex inbound funnel, slipping leads

Bloomreach was handling a high volume of inbound leads—from demo requests to content downloads—but their traditional approach to inbound follow-up was slowing them down and leaving opportunities on the table.

• Their process revolved around a manual MQL structure, complete with 3–4 different lead types, persona-based scoring models, and multi-step SDR qualification.
  
  
• Once a lead was scored as an MQL, SDRs would manually review and triage—accepting or rejecting leads before attempting outreach.
  
  
• This model introduced lag time, human error, and inefficiency, resulting in many high-intent leads falling through the cracks.

“We were focused on perfection—over-engineering our funnel to deliver only the ‘best’ leads, but losing too many along the way. Our SDRs just couldn’t keep up.”

The solution: The Agentic Marketing Funnel

Bloomreach knew they needed to modernize—and automation was the key.

They began by experimenting with an external AI tool for basic email follow-up, which delivered some value but lacked the depth and personalization they wanted. That’s when they turned to Piper, Qualified’s AI SDR agent, to lead a bold transformation of their funnel.

Already using Qualified Meetings to streamline scheduling across their site, Bloomreach realized Piper could take their inbound follow-up to the next level:

• Built directly on the Qualified platform and Salesforce data layer, Piper could personalize outreach using real-time website activity, CRM data, and buying signals.
  
  
• The team restructured their funnel to focus less on arbitrary MQL scoring and more on advanced ICP qualification using AI.
  
  
• Piper was trained to own inbound follow-up across all key interactions: demo and pricing requests, content downloads, events, and more.
  
  

Today, Piper handles 11 live campaigns, each tailored to a specific type of activity—webinars, in-person events, downloads, and product tours. The team continuously experiments with vertical-specific messaging and prompts, evolving their outreach week by week.

“Piper follows up with anyone who interacts with us. If it’s a good lead, we let her chase it!”

The results: A high-impact shift to Agentic Marketing

By retiring their old MQL model and embracing agentic marketing powered by Piper, Bloomreach has seen transformational results:

• 1.4X increase in meetings booked YoY since implementing Qualified
• 20X decrease in speed-to-lead
• 2X increase in qualified opportunities year over year
  
  

“We’re creating almost twice as many qualified opportunities this year—and Piper is a huge part of that success.”

What’s next: Optimization, transparency & team alignment

While the results are impressive, Denisa and her team see this transformation as an ongoing journey. Their focus now is on campaign optimization, message testing, and alignment across teams.

• Weekly syncs with SDRs ensure consistent feedback loops, transparency, and trust.
  
  
• Executive buy-in—from an AI-first CMO—has enabled fast experimentation and iteration.
  
  
• The team is investing in data hygiene, ensuring that AI campaigns are fueled by clean, accurate inputs.
  
  
• Above all, they’re focused on redefining the SDR role: freeing reps from manual tasks so they can focus on building relationships and closing deals.
  
  

“We’re not replacing our SDRs—we’re helping them shift their mindset and spend their time where it matters.”

Advice to other marketing leaders

For teams looking to modernize their inbound funnel, Denisa offers this advice:

“Just jump in and try. You won’t get everything right the first time, but you’ll learn fast—and the upside is real.”

• Start by simplifying your funnel and removing manual bottlenecks
  
  
• Prepare your data to ensure AI SDRs can operate effectively
  
  
• Align with SDRs early and often to create a collaborative feedback loop
  
  
• Be open to testing and iteration—the best campaigns are always evolving
  
  

“We know what works, but we’re still optimizing. There’s no playbook for this—just take the leap and adapt as you go.”