Alexi Hatch, VP of Marketing at Quantum Metric, shares how they replaced traditional SDR workflows to drive higher ACV and scale pipeline generation across channels.
Quantum Metric, a digital analytics platform helping companies build better digital experiences, has always been committed to driving smart growth. In 2023, the company made a bold shift: it sunset its North America SDR team, moving inbound follow-up to AEs. While average deal sizes increased, top-of-funnel performance began to suffer.
“We were sitting on so much intent from our site but didn’t have a scalable way to engage and qualify it,” says Alexi Hatch, VP of Marketing at Quantum Metric. “That’s when Piper came in.”
Quantum Metric, a Qualified customer since 2022, brought in Piper—the AI SDR agent from Qualified—to solve their inbound follow-up gap. Internally branded as Quinn, Piper was trained to engage with high-value ICP accounts and act as an extension of the marketing team.
“With Piper, we finally had a follow-up engine that was consistent, strategic, and smart—something we could trust to engage the right accounts, every time.”
The team started with chat on the website, targeting high-fit accounts. With a focused ICP of around 1,000 accounts, Piper (aka Quinn) was trained to qualify quickly, ask intelligent questions—like app usage—and deflect unqualified leads. Then, they expanded her footprint across the site, embedding her behind CTAs to streamline scheduling.
Next came Piper’s email capabilities, which unlocked a major opportunity: follow-up for leads who engaged but didn’t end up converting on the website. What used to fall through the cracks was now being actively re-engaged—and converted.
Piper the AI SDR Agent has become a powerhouse for inbound at Quantum Metric.
“That lead probably wouldn’t have been touched without her,” Alexi says. “Now we trust the follow-up. Piper gives us confidence that every good lead gets the attention it deserves.”
With Piper reliably handling inbound qualification and follow-up, Quantum Metric has even restarted some previously paused paid campaigns—knowing the leads won’t fall through the cracks.
For other marketing leaders considering an AI SDR agent, Alexi offers clear advice:
“Be as specific and detailed as possible. Don’t just let your AI SDR go loose—train it like a human. Give feedback. Every hour I’ve spent with Piper has returned hours of time and thousands in pipeline.”
She also pushes back on the old tradeoff marketers face choosing between volume and quality.
“That tradeoff is outdated. You can have both now. Piper lets us focus human effort where it matters most, while scaling personalized engagement everywhere else.”
In today’s resource-constrained environment, AI SDR agents like Piper make it possible to scale without compromise—ensuring every lead gets the right follow-up, without sacrificing focus or quality.
Watch as we explore the agentic marketing revolution and reveal Piper Spotlight, the bespoke selling strategy that puts Piper the AI SDR Agent at the forefront of this movement.
In this session, Asana CMO Shannon Duffy shares how her team is joining the agentic marketing movement, and has scaled inbound by hiring Piper the AI SDR Agent.
In this session, 6sense divulges their challenges, why they chose Piper the AI SDR Agent, and the myriad ways they were able to maximize pipeline generation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Alexi Hatch, VP of Marketing at Quantum Metric, shares how they replaced traditional SDR workflows to drive higher ACV and scale pipeline generation across channels.
Quantum Metric, a digital analytics platform helping companies build better digital experiences, has always been committed to driving smart growth. In 2023, the company made a bold shift: it sunset its North America SDR team, moving inbound follow-up to AEs. While average deal sizes increased, top-of-funnel performance began to suffer.
“We were sitting on so much intent from our site but didn’t have a scalable way to engage and qualify it,” says Alexi Hatch, VP of Marketing at Quantum Metric. “That’s when Piper came in.”
Quantum Metric, a Qualified customer since 2022, brought in Piper—the AI SDR agent from Qualified—to solve their inbound follow-up gap. Internally branded as Quinn, Piper was trained to engage with high-value ICP accounts and act as an extension of the marketing team.
“With Piper, we finally had a follow-up engine that was consistent, strategic, and smart—something we could trust to engage the right accounts, every time.”
The team started with chat on the website, targeting high-fit accounts. With a focused ICP of around 1,000 accounts, Piper (aka Quinn) was trained to qualify quickly, ask intelligent questions—like app usage—and deflect unqualified leads. Then, they expanded her footprint across the site, embedding her behind CTAs to streamline scheduling.
Next came Piper’s email capabilities, which unlocked a major opportunity: follow-up for leads who engaged but didn’t end up converting on the website. What used to fall through the cracks was now being actively re-engaged—and converted.
Piper the AI SDR Agent has become a powerhouse for inbound at Quantum Metric.
“That lead probably wouldn’t have been touched without her,” Alexi says. “Now we trust the follow-up. Piper gives us confidence that every good lead gets the attention it deserves.”
With Piper reliably handling inbound qualification and follow-up, Quantum Metric has even restarted some previously paused paid campaigns—knowing the leads won’t fall through the cracks.
For other marketing leaders considering an AI SDR agent, Alexi offers clear advice:
“Be as specific and detailed as possible. Don’t just let your AI SDR go loose—train it like a human. Give feedback. Every hour I’ve spent with Piper has returned hours of time and thousands in pipeline.”
She also pushes back on the old tradeoff marketers face choosing between volume and quality.
“That tradeoff is outdated. You can have both now. Piper lets us focus human effort where it matters most, while scaling personalized engagement everywhere else.”
In today’s resource-constrained environment, AI SDR agents like Piper make it possible to scale without compromise—ensuring every lead gets the right follow-up, without sacrificing focus or quality.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Alexi Hatch, VP of Marketing at Quantum Metric, shares how they replaced traditional SDR workflows to drive higher ACV and scale pipeline generation across channels.
Quantum Metric, a digital analytics platform helping companies build better digital experiences, has always been committed to driving smart growth. In 2023, the company made a bold shift: it sunset its North America SDR team, moving inbound follow-up to AEs. While average deal sizes increased, top-of-funnel performance began to suffer.
“We were sitting on so much intent from our site but didn’t have a scalable way to engage and qualify it,” says Alexi Hatch, VP of Marketing at Quantum Metric. “That’s when Piper came in.”
Quantum Metric, a Qualified customer since 2022, brought in Piper—the AI SDR agent from Qualified—to solve their inbound follow-up gap. Internally branded as Quinn, Piper was trained to engage with high-value ICP accounts and act as an extension of the marketing team.
“With Piper, we finally had a follow-up engine that was consistent, strategic, and smart—something we could trust to engage the right accounts, every time.”
The team started with chat on the website, targeting high-fit accounts. With a focused ICP of around 1,000 accounts, Piper (aka Quinn) was trained to qualify quickly, ask intelligent questions—like app usage—and deflect unqualified leads. Then, they expanded her footprint across the site, embedding her behind CTAs to streamline scheduling.
Next came Piper’s email capabilities, which unlocked a major opportunity: follow-up for leads who engaged but didn’t end up converting on the website. What used to fall through the cracks was now being actively re-engaged—and converted.
Piper the AI SDR Agent has become a powerhouse for inbound at Quantum Metric.
“That lead probably wouldn’t have been touched without her,” Alexi says. “Now we trust the follow-up. Piper gives us confidence that every good lead gets the attention it deserves.”
With Piper reliably handling inbound qualification and follow-up, Quantum Metric has even restarted some previously paused paid campaigns—knowing the leads won’t fall through the cracks.
For other marketing leaders considering an AI SDR agent, Alexi offers clear advice:
“Be as specific and detailed as possible. Don’t just let your AI SDR go loose—train it like a human. Give feedback. Every hour I’ve spent with Piper has returned hours of time and thousands in pipeline.”
She also pushes back on the old tradeoff marketers face choosing between volume and quality.
“That tradeoff is outdated. You can have both now. Piper lets us focus human effort where it matters most, while scaling personalized engagement everywhere else.”
In today’s resource-constrained environment, AI SDR agents like Piper make it possible to scale without compromise—ensuring every lead gets the right follow-up, without sacrificing focus or quality.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Alexi Hatch, VP of Marketing at Quantum Metric, shares how they replaced traditional SDR workflows to drive higher ACV and scale pipeline generation across channels.
Quantum Metric, a digital analytics platform helping companies build better digital experiences, has always been committed to driving smart growth. In 2023, the company made a bold shift: it sunset its North America SDR team, moving inbound follow-up to AEs. While average deal sizes increased, top-of-funnel performance began to suffer.
“We were sitting on so much intent from our site but didn’t have a scalable way to engage and qualify it,” says Alexi Hatch, VP of Marketing at Quantum Metric. “That’s when Piper came in.”
Quantum Metric, a Qualified customer since 2022, brought in Piper—the AI SDR agent from Qualified—to solve their inbound follow-up gap. Internally branded as Quinn, Piper was trained to engage with high-value ICP accounts and act as an extension of the marketing team.
“With Piper, we finally had a follow-up engine that was consistent, strategic, and smart—something we could trust to engage the right accounts, every time.”
The team started with chat on the website, targeting high-fit accounts. With a focused ICP of around 1,000 accounts, Piper (aka Quinn) was trained to qualify quickly, ask intelligent questions—like app usage—and deflect unqualified leads. Then, they expanded her footprint across the site, embedding her behind CTAs to streamline scheduling.
Next came Piper’s email capabilities, which unlocked a major opportunity: follow-up for leads who engaged but didn’t end up converting on the website. What used to fall through the cracks was now being actively re-engaged—and converted.
Piper the AI SDR Agent has become a powerhouse for inbound at Quantum Metric.
“That lead probably wouldn’t have been touched without her,” Alexi says. “Now we trust the follow-up. Piper gives us confidence that every good lead gets the attention it deserves.”
With Piper reliably handling inbound qualification and follow-up, Quantum Metric has even restarted some previously paused paid campaigns—knowing the leads won’t fall through the cracks.
For other marketing leaders considering an AI SDR agent, Alexi offers clear advice:
“Be as specific and detailed as possible. Don’t just let your AI SDR go loose—train it like a human. Give feedback. Every hour I’ve spent with Piper has returned hours of time and thousands in pipeline.”
She also pushes back on the old tradeoff marketers face choosing between volume and quality.
“That tradeoff is outdated. You can have both now. Piper lets us focus human effort where it matters most, while scaling personalized engagement everywhere else.”
In today’s resource-constrained environment, AI SDR agents like Piper make it possible to scale without compromise—ensuring every lead gets the right follow-up, without sacrificing focus or quality.
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
