Within months of hiring Piper, Rightsline saw massive improvement. Hear from CMO, Melanie Nelson, as she explains how Piper reshaped their GTM motion and unlocked revenue.
Rightsline is a global leader in rights and royalties management software, empowering IP owners in media, entertainment, gaming, publishing, and consumer products to seamlessly manage the entire lifecycle of their assets. From licensing to royalty payments and compliance, Rightsline helps its customers bring clarity and control to complex IP transactions.
Their platform supports some of the world’s most recognized brands, including Amazon Studios, BBC Studios, Spotify, and more—bringing transparency, automation, and efficiency to IP commerce.
Before Piper, Rightsline was already a Qualified customer and had a solid understanding of its target audience. However, a key challenge persisted: capturing and converting high-value inbound traffic.
As Chief Marketing Officer Melanie Nelson explained - even with a clearly defined ICP and strong intent signals from site visitors, the existing setup wasn’t delivering the outcomes the marketing team knew were possible.
“We were missing high-value opportunities simply because no one was available in real time.”
To close this gap, Rightsline turned to Piper, Qualified’s AI SDR agent (affectionately named Lexa Vaughn by the Rightsline team). Piper was introduced to provide round-the-clock coverage, ensure no lead was missed, and ultimately drive more pipeline from the company’s most engaged website traffic.
Today, Piper operates as a fully autonomous AI team member focused entirely on inbound:
Meanwhile, Rightsline’s human BDRs have transitioned to an outbound-only model, making them more efficient, focused, and effective in their outreach.
“She knows who we’re targeting, never misses a visitor, and delivers personalized responses at scale.”
Piper didn’t just fill the coverage gap—she transformed Rightsline’s inbound motion.
Since implementation, the team has seen measurable, high-impact results:
“We shared the results with our board—they were incredibly impressed.”
With Piper now fully owning inbound and email follow-up, the Rightsline team is exploring new ways to take personalization to the next level.
Next up:
“It’s all about serving the right experience to the right person at the right time.”
For Melanie and the Rightsline team, the message is clear:
“If you know you’re missing inbound opportunities—this is the fastest path to impact.”
AI SDRs Agents like Piper offer:
“AI SDRs aren’t the future—they’re the present. And they’re ready now.”
Watch as we explore the agentic marketing revolution and reveal Piper Spotlight, the bespoke selling strategy that puts Piper the AI SDR Agent at the forefront of this movement.
In this session, Asana CMO Shannon Duffy shares how her team is joining the agentic marketing movement, and has scaled inbound by hiring Piper the AI SDR Agent.
In this session, 6sense divulges their challenges, why they chose Piper the AI SDR Agent, and the myriad ways they were able to maximize pipeline generation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Within months of hiring Piper, Rightsline saw massive improvement. Hear from CMO, Melanie Nelson, as she explains how Piper reshaped their GTM motion and unlocked revenue.
Rightsline is a global leader in rights and royalties management software, empowering IP owners in media, entertainment, gaming, publishing, and consumer products to seamlessly manage the entire lifecycle of their assets. From licensing to royalty payments and compliance, Rightsline helps its customers bring clarity and control to complex IP transactions.
Their platform supports some of the world’s most recognized brands, including Amazon Studios, BBC Studios, Spotify, and more—bringing transparency, automation, and efficiency to IP commerce.
Before Piper, Rightsline was already a Qualified customer and had a solid understanding of its target audience. However, a key challenge persisted: capturing and converting high-value inbound traffic.
As Chief Marketing Officer Melanie Nelson explained - even with a clearly defined ICP and strong intent signals from site visitors, the existing setup wasn’t delivering the outcomes the marketing team knew were possible.
“We were missing high-value opportunities simply because no one was available in real time.”
To close this gap, Rightsline turned to Piper, Qualified’s AI SDR agent (affectionately named Lexa Vaughn by the Rightsline team). Piper was introduced to provide round-the-clock coverage, ensure no lead was missed, and ultimately drive more pipeline from the company’s most engaged website traffic.
Today, Piper operates as a fully autonomous AI team member focused entirely on inbound:
Meanwhile, Rightsline’s human BDRs have transitioned to an outbound-only model, making them more efficient, focused, and effective in their outreach.
“She knows who we’re targeting, never misses a visitor, and delivers personalized responses at scale.”
Piper didn’t just fill the coverage gap—she transformed Rightsline’s inbound motion.
Since implementation, the team has seen measurable, high-impact results:
“We shared the results with our board—they were incredibly impressed.”
With Piper now fully owning inbound and email follow-up, the Rightsline team is exploring new ways to take personalization to the next level.
Next up:
“It’s all about serving the right experience to the right person at the right time.”
For Melanie and the Rightsline team, the message is clear:
“If you know you’re missing inbound opportunities—this is the fastest path to impact.”
AI SDRs Agents like Piper offer:
“AI SDRs aren’t the future—they’re the present. And they’re ready now.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Within months of hiring Piper, Rightsline saw massive improvement. Hear from CMO, Melanie Nelson, as she explains how Piper reshaped their GTM motion and unlocked revenue.
Rightsline is a global leader in rights and royalties management software, empowering IP owners in media, entertainment, gaming, publishing, and consumer products to seamlessly manage the entire lifecycle of their assets. From licensing to royalty payments and compliance, Rightsline helps its customers bring clarity and control to complex IP transactions.
Their platform supports some of the world’s most recognized brands, including Amazon Studios, BBC Studios, Spotify, and more—bringing transparency, automation, and efficiency to IP commerce.
Before Piper, Rightsline was already a Qualified customer and had a solid understanding of its target audience. However, a key challenge persisted: capturing and converting high-value inbound traffic.
As Chief Marketing Officer Melanie Nelson explained - even with a clearly defined ICP and strong intent signals from site visitors, the existing setup wasn’t delivering the outcomes the marketing team knew were possible.
“We were missing high-value opportunities simply because no one was available in real time.”
To close this gap, Rightsline turned to Piper, Qualified’s AI SDR agent (affectionately named Lexa Vaughn by the Rightsline team). Piper was introduced to provide round-the-clock coverage, ensure no lead was missed, and ultimately drive more pipeline from the company’s most engaged website traffic.
Today, Piper operates as a fully autonomous AI team member focused entirely on inbound:
Meanwhile, Rightsline’s human BDRs have transitioned to an outbound-only model, making them more efficient, focused, and effective in their outreach.
“She knows who we’re targeting, never misses a visitor, and delivers personalized responses at scale.”
Piper didn’t just fill the coverage gap—she transformed Rightsline’s inbound motion.
Since implementation, the team has seen measurable, high-impact results:
“We shared the results with our board—they were incredibly impressed.”
With Piper now fully owning inbound and email follow-up, the Rightsline team is exploring new ways to take personalization to the next level.
Next up:
“It’s all about serving the right experience to the right person at the right time.”
For Melanie and the Rightsline team, the message is clear:
“If you know you’re missing inbound opportunities—this is the fastest path to impact.”
AI SDRs Agents like Piper offer:
“AI SDRs aren’t the future—they’re the present. And they’re ready now.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Within months of hiring Piper, Rightsline saw massive improvement. Hear from CMO, Melanie Nelson, as she explains how Piper reshaped their GTM motion and unlocked revenue.
Rightsline is a global leader in rights and royalties management software, empowering IP owners in media, entertainment, gaming, publishing, and consumer products to seamlessly manage the entire lifecycle of their assets. From licensing to royalty payments and compliance, Rightsline helps its customers bring clarity and control to complex IP transactions.
Their platform supports some of the world’s most recognized brands, including Amazon Studios, BBC Studios, Spotify, and more—bringing transparency, automation, and efficiency to IP commerce.
Before Piper, Rightsline was already a Qualified customer and had a solid understanding of its target audience. However, a key challenge persisted: capturing and converting high-value inbound traffic.
As Chief Marketing Officer Melanie Nelson explained - even with a clearly defined ICP and strong intent signals from site visitors, the existing setup wasn’t delivering the outcomes the marketing team knew were possible.
“We were missing high-value opportunities simply because no one was available in real time.”
To close this gap, Rightsline turned to Piper, Qualified’s AI SDR agent (affectionately named Lexa Vaughn by the Rightsline team). Piper was introduced to provide round-the-clock coverage, ensure no lead was missed, and ultimately drive more pipeline from the company’s most engaged website traffic.
Today, Piper operates as a fully autonomous AI team member focused entirely on inbound:
Meanwhile, Rightsline’s human BDRs have transitioned to an outbound-only model, making them more efficient, focused, and effective in their outreach.
“She knows who we’re targeting, never misses a visitor, and delivers personalized responses at scale.”
Piper didn’t just fill the coverage gap—she transformed Rightsline’s inbound motion.
Since implementation, the team has seen measurable, high-impact results:
“We shared the results with our board—they were incredibly impressed.”
With Piper now fully owning inbound and email follow-up, the Rightsline team is exploring new ways to take personalization to the next level.
Next up:
“It’s all about serving the right experience to the right person at the right time.”
For Melanie and the Rightsline team, the message is clear:
“If you know you’re missing inbound opportunities—this is the fastest path to impact.”
AI SDRs Agents like Piper offer:
“AI SDRs aren’t the future—they’re the present. And they’re ready now.”
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
