Embracing an Outside-In Marketing Perspective
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
Ian Faison
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Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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