The Evolutionary Marketing Advantage
Learn how Carmen and the team at Zuper have found success through testing, tweaking, and adapting their inbound marketing strategies for success in an ever-evolving marketing landscape.
Zuper builds digital solutions to help businesses provide exceptional customer experience. Their mission is to create the world’s most comprehensive tool for field workforce management. Zuper powers more than five hundred organizations and has served more than three million work orders and helped numerous organizations achieve growth. Zuper’s goal is to streamline your field processes and deliver the best service possible with the most flexible and customizable field service management software available today.
Guest Bio
Carmen is a marketing executive with experience accelerating innovation and growth for fast-growing companies. She’s skilled at driving marketing strategy and plans for fast-growing organizations. She describes herself as a forward-thinking, collaborative leader who advocates an evolutionary mindset and empowers teams to optimize performance.
Carmen has over 20 years of work experience, beginning in 2000 with Getty Images as a Global Product Marketing Manager and Marketing Director. She moved from there to GiftCertificates.com as Marketing Director, then to Microsoft as Senior Product Marketing Manager, Chief Marketing Officer at EdenHome Organics, followed by Marketing Director at FUJIFILM SonoSite, Inc. She later became Head of Marketing at DreamBox Learning and Sr. Director, Head of Growth Marketing at Apex Learning. Most recently, she’s Co-CMO and Head of Product Marketing at Zuper.
Carmen also has a long history of education and professional development. She earned a Diploma of Technology in Advertising and Sales Promotion from the British Columbia Institute of Technology. She later got a Masters in Advertising from the Institute of Canadian Advertising Agency Practitioner Certification. From 2011 to 2012, she attended Rutgers University and earned a mini-MBA in Digital Marketing. In 2013, she attended the Pragmatic Institute and earned a Product Management certification in Foundations | Focus | Build. Finally, in 2019-2020, she got a Masters of Science in Evolution from UNICIST.ORG, focusing on Innovation and Growth.
Guest Bio
Carmen is a marketing executive with experience accelerating innovation and growth for fast-growing companies. She’s skilled at driving marketing strategy and plans for fast-growing organizations. She describes herself as a forward-thinking, collaborative leader who advocates an evolutionary mindset and empowers teams to optimize performance.
Carmen has over 20 years of work experience, beginning in 2000 with Getty Images as a Global Product Marketing Manager and Marketing Director. She moved from there to GiftCertificates.com as Marketing Director, then to Microsoft as Senior Product Marketing Manager, Chief Marketing Officer at EdenHome Organics, followed by Marketing Director at FUJIFILM SonoSite, Inc. She later became Head of Marketing at DreamBox Learning and Sr. Director, Head of Growth Marketing at Apex Learning. Most recently, she’s Co-CMO and Head of Product Marketing at Zuper.
Carmen also has a long history of education and professional development. She earned a Diploma of Technology in Advertising and Sales Promotion from the British Columbia Institute of Technology. She later got a Masters in Advertising from the Institute of Canadian Advertising Agency Practitioner Certification. From 2011 to 2012, she attended Rutgers University and earned a mini-MBA in Digital Marketing. In 2013, she attended the Pragmatic Institute and earned a Product Management certification in Foundations | Focus | Build. Finally, in 2019-2020, she got a Masters of Science in Evolution from UNICIST.ORG, focusing on Innovation and Growth.
Episode Summary
This episode features an interview with Carmen Williams, Co-CMO and Head of Product Marketing at Zuper. Zuper builds digital solutions to help businesses provide exceptional customer experience. Their mission is to create the world’s most comprehensive tool for field workforce management. Carmen is an evolutionary marketing executive, with experience accelerating innovation and growth for fast-growing companies. She is skilled at driving marketing strategy and plans for fast-growing organizations, and is a forward-thinking, collaborative leader who advocates an evolutionary mindset and empowers teams to optimize performance.
In this episode, Carmen shares about her work with inbound ABM strategies for growing field service operations by streamlining their processes, delivering better customer service, and helping them to be more efficient to scale and grow.
Key Takeaways
- In order to help fast-growing businesses streamline their efforts, working with a team who strategically uses AI and automation for better customer service and efficiency is key to scaling.
- Deep collaboration and discussion amongst leadership is one of the secrets to ongoing success.
- Having an evolutionary, adaptive mindset and culture around testing can prove to be one of the greatest marketing advantages in business.
Quotes
“We're very lucky that the culture and the mindset is around testing sort of the agile, evolutionary adaptive mindset. So we're always thinking kind of like the 80% core that we keep that's working and constantly be testing the 20%. So both my counterpart and I are very much focused with that mindset.” - Carmen Williams
Episode Highlights
*(02:56) - The Trust Tree: Zuper’s evolutionary mindset
*(07:10) - The Playbook: Carmen’s uncuttable budget items
* (22:21) - The Dust Up: Carmen’s experience with company culture fit
*(23:45) - Quick Hits
Episodes Transcript
- In order to help fast-growing businesses streamline their efforts, working with a team who strategically uses AI and automation for better customer service and efficiency is key to scaling.
- Deep collaboration and discussion amongst leadership is one of the secrets to ongoing success.
- Having an evolutionary, adaptive mindset and culture around testing can prove to be one of the greatest marketing advantages in business.
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