RevOps Isn't New
Today we’ll hear from Jamie Anderson, CRO of Emburse. Jamie believes that revenue operations have been around for a long time, but we haven’t always called it “RevOps.” He describes how investing in your RevOps team will result in a great ROI, and how to focus on what really matters when building your bottom line.
Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes. We humanize work. We eliminate manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives.
Guest Bio
As Chief Revenue Officer, Jamie is responsible for setting the strategy and executing on the revenue goals for Emburse. He has over 25 years of experience in the enterprise applications software industry serving in a variety of roles from product development, through marketing, to sales. Jamie has held key executive leadership roles at SAP, hybris, Marketo (Adobe), and most recently Xactly Corp, where he served as CRO. Jamie holds a BSc in Computer Information Systems from Glasgow Caledonian University.
Guest Bio
As Chief Revenue Officer, Jamie is responsible for setting the strategy and executing on the revenue goals for Emburse. He has over 25 years of experience in the enterprise applications software industry serving in a variety of roles from product development, through marketing, to sales. Jamie has held key executive leadership roles at SAP, hybris, Marketo (Adobe), and most recently Xactly Corp, where he served as CRO. Jamie holds a BSc in Computer Information Systems from Glasgow Caledonian University.
Episode Summary
This episode features an interview with Jamie Anderson, Chief Revenue Officer of Emburse. Emburse is the global leader in spend optimization, with expense, travel management, and payments solutions.
Jamie believes that revenue operations have been around for a long time, but we haven’t always called it “RevOps.” He describes how investing in your RevOps team will result in a great ROI, and how to focus on what really matters when building your bottom line.
Key Takeaways
- Revenue operations have been around for a long time, but we haven’t always called it “RevOps.”
- Sales can't exist without marketing, and marketing can't exist without sales. Sales is the ultimate purpose of marketing, and marketing supports sales and its endeavors.
- Investing in your RevOps team will give you a great ROI as a company
Quotes
“Revenue operations, I actually believe, have been around for a long time. We just haven't called it rev ops. Some places have just called it pipeline management, cadence. I often say incidentally that the measure of the health of a company is looking at the pipeline and measuring the unweighted four rolling quarter pipeline coverage, the current quarter plus one weighted pipeline coverage. It gives you a very, very strong indication of a company's health.” ––Jamie Anderson, CRO, Emburse
Episode Highlights
1:32 - How Jamie views RevOps
13:22 - The importance of specialization
15:23 - What makes a horrible client experience
21:58 - Making leaders better
25:47 - Why RevOps has a great ROI
29:26 - The tool shed
34:46 - Quick hits
Episodes Transcript
- Revenue operations have been around for a long time, but we haven’t always called it “RevOps.”
- Sales can't exist without marketing, and marketing can't exist without sales. Sales is the ultimate purpose of marketing, and marketing supports sales and its endeavors.
- Investing in your RevOps team will give you a great ROI as a company
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