Bridging the Gap Between Paid Ads and Pipeline

Learn key strategies for a conversational sales and marketing program that are guaranteed to deliver results.


Jennifer Lynn Schneider
Qualified Solution Architect
Jeff Ostenson
Solutions Engineering



For marketers, paid digital advertising is crucial to build brand awareness and drive demand. However, the struggle to understand performance and calculate ROI across disparate systems is real. With Pardot Connected Campaigns, Salesforce Sales Cloud, and Qualified, you get total visibility into campaign performance that’s also reportable inside Salesforce. This dynamic trio is a must-have weapon for revenue teams in today’s digital-first world.

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