Create Better Marketing Content, Faster, with Jasper AI
Austin Distel, Senior Director Of Marketing, shows us how Jasper AI can be trained securely (and scalably) on your brand voice and strategy so you can accelerate campaign management and content production, plus measure and optimize for performance.
[MUSIC]
Hello everyone and welcome to Go to Market AI,
the future of your Go to Market tech stack.
I'm your host Sarah McConnell.
These days, it seems like every company has AI,
but on this show, we want to go a level deeper so you can see
firsthand how businesses are actually applying AI to solve your business
challenges.
We're going deep into the use cases and showing you live demos of
the latest and greatest in AI technology.
Today, I'm joined by Austin Distol,
Senior Director of Marketing at Jasper.
Austin, welcome to the show.
>> Hey, thank you so much for having me,
appreciate you and what's up fellow marketers.
Should I show you some cool AI stuff today?
>> I'm very excited. I will say I've never seen a Jasper demo.
So this is my first time,
but before we get into the good stuff, which is the demo,
Austin, I would love to learn at a high level.
Who is Jasper? What are you guys doing and who do you help specifically in the
market?
>> Yeah. So Jasper has been around for coming up on three years now, which is
exciting.
We started off with as marketers ourselves,
we had agencies and then we started teaching it in courses.
Then now a couple of software companies later,
after going through YC and all of that,
we started working with OpenAI back in 2019,
teaching it how to do Facebook ads.
That was our main use case.
We were like, "Hey, how do we get this thing to crank out some high quality
copy?"
This is before when there was just an API,
and nobody heard about chat GBT for years before this.
That's how we got started.
As our community developed it,
we have a like a raving fan base.
So we always are talking with them about their needs of what marketing use
cases they need,
started become long-form SEO content and email marketing,
and just kept going on and on.
Now three years later, we're blessed to have raised $125 million.
We have about 150 people here working in Jasper,
and we serve over 100,000 businesses,
now really focused on enterprise marketing teams.
We help them scale up content,
control their brand in this new world of AI,
and really help create high performing marketing campaigns.
So that's really our sweet spot.
We mostly focus on content and copy generation.
We do have some really exciting upcoming image tools,
but we'll leave that for Dolly and Midjourney for now.
Yeah, that's kind of where our sweet spot is in the world.
That's awesome. I'm so excited to have you on the show,
because I've always appreciated Jasper's brand to your point.
You guys have a raving fan base.
I see you all over social media,
so I've always appreciated your brand
and the fact that you guys were founded and started in the AI space.
It's not something most of the brands we've had on.
It's something they've been thinking about for a long time,
but it was just a small portion of their product
where you've been AI since day one in and out.
So I'm super excited to see the product in action.
And with that being said,
Austin, I would love to jump into the demo.
Yeah, absolutely.
So today, I thought I'd prepare here a couple storylines for you.
So you can kind of follow along.
If I just hopped right into a blank workspace,
it would take you a little time to figure out, you know,
get your bearings.
So I think this way might be a little bit easier here.
So welcome to Jasper, the AI co-pilot for marketing teams.
Let's give you the lay of the land over the last three years.
Jasper's generated 32 billion words, which is kind of crazy,
but as we're talking those into different use cases,
it starts off with blog articles, social posts,
prock descriptions, ads and emails.
It's a pretty long tail from there,
but these are our top use cases.
But in today's day and age,
marketers don't just need to write content faster.
You need to work better.
We're all about performance here, Jasper.
And that's why even though we're an AI company,
we get some genuine results.
You see, best places has surged website traffic 800%
using our SEO strategy of creating content that's on brand.
Based on their knowledge base,
we have amplitude that has done some more SEO focused articles,
reducing their costs by 88% and saving a lot of time.
Then also, we have bloom reach here,
increasing their traffic.
And a lot of these here,
you're seeing is content creation,
but there's also a lot of cool stuff with content remixing
and strategy improvement.
And so I can show you some of that today,
but Jasper's 100,000 customers
really has a large span of industries.
So starting off, tech tends to be our largest suite.
Think of like WalkMe, Cintio1, et cetera.
But then we also have a lot of publishers.
Think iHeart Media, Sports Illustrated,
and then you have retail and Ecom.
So Wayfair, the largest Ecom website you can think of
and others out there.
And so this is really where we sit.
Think, do I have to create a lot of content?
Or two, do I have a lot of people on my team
that are all creating content?
Yeah.
Now, add the root of it all is your brand,
your brand voice, your brand strategy, your brand intelligence.
So with Jasper, what makes us unique is that you can actually upload knowledge
to your AI in a secured space.
And here, where you train the AI on things like your style
and your brand voice, in this example, for a pair phone,
you have replaced pair phone with phone, or never use the words.
Think different.
Then you upload intelligence, new knowledge that Jasper might not know
out the gate.
And you also probably don't want the large language model entirely to know
about this.
This is company details.
This is your battle cards against your competitors.
This is your company intelligence like,
who is my ideal customer persona?
And when you upload that to Jasper, it's in a secured space,
giving it knowledge only accessible to the people in that space.
So by doing this homework upfront as a brand manager, as a CMO,
etc, you're now preparing your entire team with an AI co-pilot
that can accurately do campaigns, not making it fictional stuff and hallucinate
details.
As we all know, that's fine that the other AIs don't know some stuff about your
brand.
That's probably good, right?
You don't want just anybody to infiltrate your brand intelligence.
And so that's why you would look to a secured space like Jasper.
I really like this and I wanted to pause there because I feel like
in the theme of the show, this is something that's come up quite a bit,
which is the secure space is it's for my brand and my brand only.
And I know as marketers, we care a whole lot about our brand voice,
how we're being represented out in the wild.
And I think that's always a concern of marketers is if I'm using just an open
source AI,
do one, I trust the outputs that I'm getting from it,
because it hasn't been trained on what we care about in the rules that you
showed.
Like don't say these things or use this particular term.
So I love that you led with this because it just sets the tone for like,
no, this is your space, you're secured and you're training it on your
particular voice and brand and rules.
Absolutely.
Security is the foundation of Jasper.
We knew that this would always be an important part,
especially as we work with large enterprise companies,
ones that are public that have secret information,
that is timely only for certain people that are the right people in the room.
These are the kinds of things that we're thinking about every day at Jasper.
We also work with multiple AI models.
So I mentioned open AI is that's how we got started.
But today we're very tight with Google.
We're very tight with anthropic.
And we really ultimately work with the best model for the best use case.
And outside of those models lives your intelligence.
So it's never feeding the LLM.
It's always staying in your account within Jasper,
but never going up into the LLMs.
So as we go forward from here, let's talk about one, maybe one of our first use
cases.
So many people at Jasper are not just creating new content.
They are taking existing content and remixing it for different form factors in
different use cases.
So let's say that the CMO gives you a brand brief.
And now it's your job to take that brand brief and create unique content for it
Maybe it's for your own channel.
Maybe it's like how I did here Jasper just welcomed our new
CEO, Timothy Young, who was once the president of Dropbox,
has now come to lead Jasper.
And so this is a really exciting blog post, the official document.
That is our press release.
But then I wanted to go and create a social post that was unique to me and
still had my
angle on it, my excitement as a as a marketer.
And so I upload that and remix it for my social post here.
But let's say that you do want to create net new content.
Well, that's why we created this library of, you think like a prompt library,
maybe you have a notion doc, if you're really into AI,
maybe you have like all your in the forums and you have all of these like
really long tail
with a bunch of examples of good behavior, etc.
Well, guess what?
We've done all of that homework for you, Jasper.
We have a library of over 50 different use cases.
So whether you're writing email marketing or you're doing conference follow up,
or you're doing advertising angles, etc.
We have all of the marketing use cases you would need to work faster.
And the best part about that is these are high performing examples fed into the
AI
where we've trained it in parameters.
If you were looked at my book shaped bookshelf to the left,
you'd see a whole bunch of copywriting handbooks.
That's because I'm a nerd and I love copywriting.
And so we have trained Jasper on how to write like the greats,
the authors that you would see on my bookshelf to the left.
And you know, that's what you get with Jasper is just copywriting performance
at its core.
And that's why you might feel a bit of a difference in Jasper than you would
other AI tools.
This is really interesting that you have the pre-built templates.
Like you guys have a lot of customers, so you obviously are learning a ton of
different use cases.
My particular favorite here is explain it like a child,
explain it to a child.
That is fantastic.
So there's all of these pre-built ones, but I can see by the top,
there's custom templates as well.
So if you like, if my brain has our own random outlier use case that we need to
use Jasper for,
we can use your library.
We don't have to rely on ourselves to prompt or like think of these things.
But if we do have those, it sounds like we can build it ourselves.
That's right.
Yeah.
So it's one of your favorites.
The reason why it's up at the top here is because it's starred.
It's one of my favorites too.
It's like we all know that technical copywriting doesn't convert and we need to
explain it to a child.
And so that's literally what that template is for.
I was working with the cyber security company and I was like,
hey, let's try this one. And it literally dumbed down their message to a sixth
grade reading level
and then to a 12th grade reading level.
And you just put that on the market and see which one converts best against
your like,
what your CTO would have written and it freaking crushes.
That is, actually we didn't episode, I think like two episodes ago and it was
with Clearbit
and they asked me, the presenter asked me, Matt, their CEO.
He was like, can you explain what you do to me like I was a child?
Then I was like, can I? I don't know.
Like, yeah. And there's a prompt for that.
I gives you a S.P.A.R.R. to make it a sweet child.
And one of these recent custom templates that I personally made,
I was at inbound marketing conference and I was looking at the 500 leads that
we had collected.
I was like, how am I going to follow up with all of these leads in a
personalized way that
meets the use case? I spoke into my phone when I wrote on their notes and then
enriched that
with Clearbit. We do that and then feed that to Jasper.
So I made a custom template here that basically uses our lead list with the
Clearbit enrichment
and my notes I collected at the conference to generate a unique email.
So these are kind of the use cases that I'm thinking about every day and
literally others are too.
But let's say that you have a campaign and you want to move fast,
you want to generate a first draft of all of your campaign assets. Well, you
can do that in Jasper
too. You just upload your brand brief and that's the source document and it
then recreates that
document in different form factors all at once. Now, when you're in the editing
mode,
it reviews the content that you've either copied and pasted or generated and it
says,
hey, let's make sure that this matches that style guide that you did in the
onboarding.
And that is always applied across everybody in your team. So from a compliance
level,
let's say that you're a huge nationwide insurance firm. Maybe you can think of
what right now
that uses Jasper and you have all these franchises that need to stay compliant
with the style guide.
Well, all the content that they generate as users can be if you can instantly
and one click apply
the brand style guide at once. Oh, that's really cool. Yeah. Saves you a ton of
time. This shortens
the review cycles dramatically. All of those like common mistakes that your
writing team does.
Put that into a style guide and it just updates content. It kind of becomes an
SOP, a standard
operating procedure. Yeah, and it's got to save a content. Everything about our
content creator
that we have here at our company, she's fantastic. But like the number of times
where she's like,
do we use offshore commas? Do we not use offshore commas? Do we use title case?
Do we use title case
and people on the team are going back and forth. And I do think as teams grow,
it's hard to make
sure those brand guidelines are like disseminated out through the whole team.
So just to click
up a button here, doesn't matter. We can just upload that one time. Our
creative team can have
full control over that. It's going to make sure that everything we put out
stays within those
guidelines. That's really cool. Absolutely. I love X-ray mode too. It really
tells you how
to what your suggestion should be to improve your content. We are developing a
scoring system
that we're seeing to help performance. And it really just bring it back to the
days when we
got graded by a teacher. We're back to those memories. This all-knowing teacher
apparently is always
the best writer out of the class. And so that's what Jasper will be for you.
And ultimately,
it'll give you revision suggestions to get you to that A. And we all want to
make A's
in our marketing. So that's what Jasper can help you do. Then, you know, from a
director or CMO level,
you can have vision over your entire campaign. You can do assignments. You can
do campaign boards
and see the review cycles get notified when it's time for you to hop in there
and check it off.
And you can even publish from within Jasper to WordPress. And we're going to be
adding
more integrations later. But this is pretty much the end-to-end AI co-pilot for
starting off with
your branding company intelligence, implementing that into content creation,
and then going all
the way into review. So what's cool here is we know that not all content should
be created in
Jasper. And so you can use our whole ecosystem of extensions. So you have a
Chrome extension
where you can write within anywhere. It could be within Salesforce. It could be
within LinkedIn,
etc. You can also use our API in very creative ways. So the largest retailer, E
COM retailer,
we recently were helping them create product descriptions and their databases
and BigQuery.
And so you can run that programmatically creating prompts, referencing, let's
say the manufacturer's
details. And then you could say, "Hey, I want to update it in this way and that
way." And my CMS
collection has these parameters. It can only be so long. And then our copy
writer has all these
rules. We'll start with an action verb and then make sure you have these
keywords. And so all
this stuff, right? Well, that's why programmatic prompting is becoming big. And
that's where Jasper's
API works well. What makes our API superior is that it maintains your brand
voice and style guide.
So sure, you might be able to plug open AI into this, but that is going to go
off the rails. It
might come up with it might stray from your brand narrative. It might not know
some knowledge. And
so that's why you maybe want to plug in. What's that? I'm not going to save you
time then.
Then you're going to have to go back and proofread everything. And it kind of
just defeats the purpose.
Like the whole goal of having this is to make this easier and more scalable. If
you don't trust
that the open source AI is giving you something that's on branded on messaging,
you're going to
go through and proof all of that. And it sounds like, you know, Jasper's going
to take all of that
workout for you because it already has those guardrails, so to speak, and can
do that in a much more
scalable way. Absolutely. And it's secured. Talking about security when we look
at our teams,
right? So we have the point of teams and spaces is to be safe. And so we look
at, you know,
who should be in on the conversations and the content creation? You know, it
might be sensitive
material. It could also be like a new product launch. And you just want to
invite certain team
members. But also one of our largest audiences at Jasper are agencies. So a lot
of marketing
agencies use Jasper and they hop in and out of different client projects. They
give their clients
access to these projects. They collaborate on content with these clients. These
are also portfolio
companies and conglomerates. So let's say that your CPG company that owns one E
brands that we
see on the store shelves. Well, there's certain team members that are cross
pollinating on different
projects. And so they're all in here. And that's what a spaces. So, you know,
in today's day and age
with AI, you can't go rogue on a team and use just any AI. You should be in a,
a tool that's gone
through the brands vendor requirements. And then now you're operating in a safe
space, creating,
creating well among team members. Yeah, the agency use cases super interesting.
Because I've never thought of that before is that every client is going to have
different
brand guidelines and different parameters that they're going to want to apply
to this.
And that you can use this across a multitude of different brand voices. You
just have to make
sure you're staying within that space or that container for that particular
client. So that's
super interesting. I haven't seen use cases for agencies before. Yeah, we
actually have it a whole
AI powered agency ecosystem where we have vetted and certified agencies. They
've gone through a
course. They have shown proficiency with Jasper. And we feel confident enough
to introduce them
to our users. And vice versa, we have very large agencies, including like Vay
nerMedia,
Gary Vaynerchuk's agency that refers their clients to Jasper. And there's this
solutions
technical handoff there that happens as well. Think how Salesforce and HubSpot
ecosystems
had developed this agency relationship. That's beginning to build here Jasper
as well.
So content is not enough. It must perform. And that's where I get really
excited about
you know, where Jasper's going. Here we have an integration coming out in the
next month,
maybe the time this goes live with Google Analytics, fully tying the loop where
how well is the performing
generated with Jasper performing. Can you see a monetary difference? How do you
go from just
efficiencies of saving time to literally an ROI improvement that you can go and
show finance,
hey, we have made more money because of this. We can pitch our board of
directors and say,
hey, we are an AI powered company now. And this has increased our stock price.
That literally happened
for what are the companies that I showed you in the first slide. And so we're
getting to a point
now where especially in 2024, our demands are high, our resources are flatlined
. And we're trying to
feel it figure out how do we get more with less with the same AI is that gap
filler AI
empowers every person on your team to get more out of their content, more out
of their day.
And so they're creating more, but also that content that they're creating more
of is performing
better. Yep. So that's where I get excited about tying the loop here, where the
con the results of
the content is fueling Jasper back. We're then able to suggest new campaigns
that fit in line with
your story narrative that line up with the brand intelligence that you uploaded
there in the beginning.
And also pulling in your goals. Maybe you're seeing and looking down here and
you're saying,
Oh, wow, I'm close to my SQL numbers. What could get me there? What form
factors that I just want
to remix of existing high performing content? And that's where I look at my
insights. Not only do I
look at the data, the insights AI is generating turning data into knowledge. So
here, I'm looking
at on a strategic CMO director level. What are the strengths of our content?
What are commonalities?
What are correlations? What are weaknesses? What are threats? And then I can
follow up with this into
improving my content plan, my SEO plan, my positioning plan, my competitive
plan,
that kind of stuff. And this is really where the power of Jasper breaks out of
the box of just
being content creation, but really being a full AI co-pilot for marketing teams
I that was great. And I feel like you at the very end, there you sit down about
like, we all
have less resources, do more with less, which I think as marketers, I know we
're all sick of hearing,
but it is just the way of the world, like you still have big goals you still
have to do
just as much as you were doing before, but maybe with less money, less people.
And we hear all the
time do more with the less and being able to see you showcase Jasper, like AI
functionality to
actually make that come to fruition. It's so easy to stay in hearing to more
with less, but we're
always asking her. So I'm like, okay, what does that mean? Like we're still
only, you know,
however many people we have and however much budget, but seeing the use cases
here where you can
actually start to take AI to co-pilot every person and make them a little bit
better and just give
them a little bit more extra, I guess, on at their job, you can actually start
to do more with less.
That's the first time I've really seen that. So that's, that's amazing.
So with that being said, Austin, I want to jump into our lightning round Q and
A if you're ready.
Yeah. Yeah, let's do it. Okay. So the first question is kind of a funny one
because I already know
the answer to this, but how long have you been building AI into Jasper? I mean,
since day one,
yeah, it's, it's, it's at the core of, of who we are. And you know, it's funny
because Jasper looks
like this overnight success, but in fact, is actually 10 years of building
marketing, not only the
audience, but the skills. And then it just add the intersection, right timing,
right skills, right
team, came to a point where we could figure out how to use AI for marketing use
cases. And that's
when Jasper flourished. Yep. And what you just showed today, going through that
demo, is all of
that generally available right now for Jasper customers? Yeah, pretty much
everything is available
now. The, what we're finding is every single customer that joins us has more
and more use cases.
And I just love that kind of the, the overall consciousness of the AI ecosystem
is growing.
We're all helping each other get better. And so that's literally fueling the
product to get better
as well. We have some exciting new developments that I'm welcome to share with
you as well today.
And I'm going to use that as a segue into one of the questions, which is, what
is next on your
AI roadmap? What are you guys looking to do in the future? Yeah, well,
ultimately marketers,
most of us are all judge on performance, where, you know, kind of past the mad
man days of
QTZ creative. Yeah. And we need to generate demand that shows a reasonable ROI
and a reasonable
amount of time. We have quarterly goals to hit. And that's why I'm excited to
bring your goals
in the Jasper. And so that literally plugs into your CRM and your business
intelligence tools.
And tells you in order to get to this goal, here's a bunch of marketing, you
know, different
campaigns you can run from there. Maybe you want to generate more ideas. Maybe
you want to improve
upon the existing ideas. Maybe you just want to assign content tasks and move
quickly.
This is, this is really where the rubber meets the road, where the people using
the AI are
highly trained individuals, marketers that have a technical edge to them. And
also, they, they
recognize greatness, they recognize, and they can edit content generated by AI.
And they can use
that as a great starting point. And then expand. What I like about this is, you
know, in today's
remote era, we're having a hard time whiteboarding and having a hard time
collaborating
with remote teams and having those kind of water cooler moments. And so what
this to me is kind of
like, I walked up to water cooler back in the day, I said, Hey, man, like, we
're this far away
from hitting our goal. What are some ideas that you have? And this is my
version of that now,
where I'm remote, but I can just talk with an AI and say, here's how we're, how
are we going to
bridge the gap? And I can brainstorm with that partner who has all of the
business intelligence
that I do maybe even more. And then can be my creative partner in that.
This, I think is incredibly cool because I know you're, you're a director of
marketing,
like you've been here, I've been here, which is things might go a little bit
flat. And you hear
from your executive team, you're like, what are we going to do? Like, what is
your plan of attack
to, it might just be small gains in the goal, like you're really close, but
there's a couple
percentage points that you need to get to hit your goal. And after a certain
amount of time,
you kind of hit, create a blocks where you're like, I, you know, we've got the
like foundation
down, we're doing it really well. I think we've like optimized the heck out of
it. I don't really
have any more ideas off the top of my head and to have just these
recommendations here to say,
like, based on everything that we've seen, here are some ideas. This gets me
really excited.
Cause I know I've run up against it's a ton and even it's just a starting point
to your, what is
a partner? They can, they can mention things and say, Hey, here's something we
think you can do.
And you can go, Oh, that's not really right for our business, but it did get my
wheels turning.
And I think we could do something similar. This is awesome.
You know, the next part of this is fueling your intelligence with the AI in a
secured space.
So we'll soon be introducing the AI control center. And this is where your
knowledge, your
business intelligence meets the LLMs. And like I said, we work with multiple a
is.
But also your intelligence lives in multiple places. So whether, you know, it's
any cloud
provider, I, you know, what is accessible and what do you want your data to
pass through to
ultimately power your co-pilot. And you know, what I've just imagined, like you
could have a
folder that is your source of truth. And you know, as you update your ICP, as
you update your goals,
as you update your, your pitch decks, Jasper stays up to date, Jasper across
everybody in your
organization. That's a user and creates content within there. They're all
aligned on the strategic
narrative. Any updates, there's, there's not a gap. And in, uh, where you have
to keep saying,
Hey, here's what we're chasing. Here's where we're going towards feed that into
your, your
channels, your type of content. Imagine training every single sales rep, every
single marketer
on the best pitch, the best way to position. And then always stay in style.
That's really where
this comes into is your strategy as a company is maintained. Um, and you have
control, your C suite,
uh, your CSO can have control over what specific partners you want to be
available to you. Um,
and I think that's just a really exciting, uh, next higher control phase.
Yeah, that's awesome from a security standpoint. And I love the idea of just
having like a single
cloud based repository. It doesn't add a new step to my process. Like we're
already going to be
uploading that new first call pitch deck or, you know, the new sales enablement
that we've
been doing, or we updated our pricing model, being able to just drop it in one
place and know that
it's going to run through a secure system and keep Jasper up to date is super
helpful. And now
it's not adding something to my workflow where I need to remember I was shoe
product marketing did
something or content just released something or sales and able to release
something. And I need
to go upload it to another place now. That is just such a time saver. Yep,
absolutely. And in my last
one, I want to show you here, this is, uh, more in a conceptual phase, but we
're looking at early,
uh, 2024, where a canvas experience is coming out, where the content feels in
its form factor.
So as you're creating ad copy, we know that the way that it looks in the end
use case is important.
Um, and so, you know, think a bit like Figma meets Canva in a way that, uh, we
're not here to try
and replace Canva or Figma, but ultimately to give you a visualization of how
your content
will look in its end state. That's really cool. Um, I really appreciate you
taking us through
your future roadmap. I feel like not everyone can do that. So this was really
cool to actually
get like a behind the scenes look at the, the products that you guys have
coming up. Uh, one of
the questions that we typically ask guests on the show is some of the customers
who are benefiting
from Jasper. I know you showed some in your first bit of your presentation, but
if there are any
particular customers that you want to give a shout out to that are benefiting
from, from Jasper.
Yeah. Well, um, couple of different cool use cases. So sports illustrated, uh,
it is owned by the arena group. They're a publicly traded company. They own a
lot of different
media houses. Sports Illustrated being one of them. And, uh, they have a lot of
writers that, um,
have to create and crank out a lot of content that stays on brand of the sports
illustrated
standard. And they've just really done a great job at maintaining that brand
voice,
scaling up, shorting review cycles, things like that. Um, I really think it's
cool how
big companies like Wayfair are writing product descriptions. Um, I have seen a
lot of great SEO
use cases for amplitude. I mentioned that earlier, but they cranked out a gloss
ary for, uh, marketers
to educate and, um, basically like find a whole repository of, um, of terms
that are for
data driven marketers and, and just really aligns with their tool and, and they
sell a lot of
success from that as well. That's awesome. And now last question for you,
Austin, what are some
other AI power tools that your go to market team is using in their day to day
that you guys have
found beneficial? Yeah. Well, um, I'll take a step out of my Jasper role, and I
'll just talk about
what I use every day. So, um, I love, honestly, I, I use chat GBT on my phone
and like Jasper
doesn't have a mobile app yet. I, I'm pushing for it, but, um, you know, just
for like random stuff,
I'm trying not to use Google as much, uh, just to see like what, how much time
savings could I have,
not having to go and read all the blog posts of them researching, I give
multiple perspectives
on like if I'm, you know, shopping, uh, for it could be a new guitar or it
could be, um,
in a local vendor for the house. Uh, like I love just asking AI that kind of
stuff and seeing
a more concise, consolidated answer. I know that's the easy one, but I gotta
say it. Uh,
secondly, I use Descript a lot. I think that they, uh, have done a great job at
making text
editing on video. Uh, really great. Cause I do a lot of this kind of talking
head stuff. And so
between webinars, speaking gigs, um, news conversations, it makes, saves me so
much time. Uh,
and I love that I can chop it up and save it in different form factors as well.
So,
I'll take a webinar as an example. I did one with Dave Gerhardt recently from
exit five
and, uh, chop up my sections, chop up. We had a couple of customers on the call
chop up their sections. They had really good sound bites, post that on social
and my vertical
video, uh, content plan is, is nailed. I could also, I do a lot of sales enable
ment. So I'll create
content that sales can use in all of their conversations and it's labeled and
it's, you can, as a sales
person, say, Hey, I need a sound bite for this. Well, that's what Descript has
been great for me for.
I use Canada all the time. Uh, use Canada to create this deck. I use Canada to
create all my,
all my conference presentations. Uh, I think they've done a cool thing recently
with plugins,
where I am like making the perfect image for my slide. Uh, they've done some
grid stuff,
lottie files. I have mid journey open quite often because I'm a storyteller in
that way.
And so I like to find the perfect image to match my message and, uh, mid
journey is my preferred
art generation tool. Um, I'm finding a lot of hiccups right now with Dolly when
it comes to
copyrighted images. Right now I'm about to speak at a big brand conference
where, uh,
basically I'm creating a story arc of Sonic the Hedgehogs, uh, movie number
three is coming out and
doing a brand partnership with Six Flags, where we're creating a fast pass. And
this is all theoretical,
but these are the kinds of things I'm using AI for on a daily where I've
literally created a
theme park in the form of Sonic the Hedgehog. And it's just, it's just so cool
because that is such
an imaginary, fictional storytelling land. And I'm able to visualize that and
showcase to my audience,
here's what you can do with AI. And so I don't know, I think my imagination has
opened up because
of these tools. That's really cool. And I, I really do love that because I feel
like when we got
introduced and you said your title is kind of like the AI guy and you really
proven like it's
use it every day. And like a lot of facets of your day. It's not just in the
product that you're
selling. Like you are testing and trying a ton of AI products that are out
there.
Yeah, I'm finding, you know, I'm also blocked less. Um, you know, recently
there was something
going on on our website where the form has like some criteria don't use like a
Yahoo email or
something like that to sign up. And that written my code. It was broken. So
then I, I just asked
Jasper like, Hey, can you fix this code to make it not do that? And it worked.
Like that's so wild.
I would have had to go and be that pesky marketer asking an engineer, can you
fix my code?
Yeah. And like, wow, I just like, no, I don't want to keep
your code. I'll get it to you in a couple of weeks and you can do that in
seconds.
I use it for Excel in Google Sheets, um, formulas all the time. Like, uh, just
saying, Hey,
here's what I'm trying to do. I'm trying to categorize, you know, this database
in a handful of different
ways. And can you tell me the long formula for it? And it just, it works most
of the time. I say,
Hey, it did work. And I tell it, Hey, here's what I'm trying to do. And I
refine the prompt.
And then it works. And it's so cool. I'm just finding that I'm unblocked. Yeah.
Uh, and I don't
have to go and Google and search to find some long form SEO fluffy piece to get
to the route.
I just, I get it. That's awesome. Well, Austin, thank you so much for joining
the show today. I
really loved the demo in seeing Jasper. I hadn't seen it before. So that was
fantastic. And I just
appreciate your insight as someone who spends a lot of time with AI. So thank
you so much for joining.
It was really great having you. Yeah. Thanks for having me on. Thank you all.
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