Sarah McConnell & Austin Distel 39 min

Create Better Marketing Content, Faster, with Jasper AI


Austin Distel, Senior Director Of Marketing, shows us how Jasper AI can be trained securely (and scalably) on your brand voice and strategy so you can accelerate campaign management and content production, plus measure and optimize for performance.



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[MUSIC]

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Hello everyone and welcome to Go to Market AI,

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the future of your Go to Market tech stack.

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I'm your host Sarah McConnell.

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These days, it seems like every company has AI,

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but on this show, we want to go a level deeper so you can see

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firsthand how businesses are actually applying AI to solve your business

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challenges.

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We're going deep into the use cases and showing you live demos of

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the latest and greatest in AI technology.

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Today, I'm joined by Austin Distol,

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Senior Director of Marketing at Jasper.

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Austin, welcome to the show.

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>> Hey, thank you so much for having me,

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appreciate you and what's up fellow marketers.

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Should I show you some cool AI stuff today?

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>> I'm very excited. I will say I've never seen a Jasper demo.

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So this is my first time,

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but before we get into the good stuff, which is the demo,

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Austin, I would love to learn at a high level.

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Who is Jasper? What are you guys doing and who do you help specifically in the

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market?

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>> Yeah. So Jasper has been around for coming up on three years now, which is

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exciting.

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We started off with as marketers ourselves,

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we had agencies and then we started teaching it in courses.

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Then now a couple of software companies later,

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after going through YC and all of that,

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we started working with OpenAI back in 2019,

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teaching it how to do Facebook ads.

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That was our main use case.

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We were like, "Hey, how do we get this thing to crank out some high quality

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copy?"

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This is before when there was just an API,

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and nobody heard about chat GBT for years before this.

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That's how we got started.

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As our community developed it,

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we have a like a raving fan base.

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So we always are talking with them about their needs of what marketing use

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cases they need,

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started become long-form SEO content and email marketing,

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and just kept going on and on.

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Now three years later, we're blessed to have raised $125 million.

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We have about 150 people here working in Jasper,

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and we serve over 100,000 businesses,

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now really focused on enterprise marketing teams.

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We help them scale up content,

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control their brand in this new world of AI,

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and really help create high performing marketing campaigns.

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So that's really our sweet spot.

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We mostly focus on content and copy generation.

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We do have some really exciting upcoming image tools,

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but we'll leave that for Dolly and Midjourney for now.

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Yeah, that's kind of where our sweet spot is in the world.

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That's awesome. I'm so excited to have you on the show,

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because I've always appreciated Jasper's brand to your point.

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You guys have a raving fan base.

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I see you all over social media,

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so I've always appreciated your brand

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and the fact that you guys were founded and started in the AI space.

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It's not something most of the brands we've had on.

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It's something they've been thinking about for a long time,

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but it was just a small portion of their product

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where you've been AI since day one in and out.

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So I'm super excited to see the product in action.

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And with that being said,

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Austin, I would love to jump into the demo.

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Yeah, absolutely.

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So today, I thought I'd prepare here a couple storylines for you.

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So you can kind of follow along.

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If I just hopped right into a blank workspace,

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it would take you a little time to figure out, you know,

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get your bearings.

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So I think this way might be a little bit easier here.

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So welcome to Jasper, the AI co-pilot for marketing teams.

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Let's give you the lay of the land over the last three years.

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Jasper's generated 32 billion words, which is kind of crazy,

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but as we're talking those into different use cases,

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it starts off with blog articles, social posts,

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prock descriptions, ads and emails.

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It's a pretty long tail from there,

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but these are our top use cases.

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But in today's day and age,

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marketers don't just need to write content faster.

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You need to work better.

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We're all about performance here, Jasper.

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And that's why even though we're an AI company,

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we get some genuine results.

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You see, best places has surged website traffic 800%

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using our SEO strategy of creating content that's on brand.

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Based on their knowledge base,

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we have amplitude that has done some more SEO focused articles,

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reducing their costs by 88% and saving a lot of time.

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Then also, we have bloom reach here,

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increasing their traffic.

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And a lot of these here,

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you're seeing is content creation,

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but there's also a lot of cool stuff with content remixing

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and strategy improvement.

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And so I can show you some of that today,

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but Jasper's 100,000 customers

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really has a large span of industries.

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So starting off, tech tends to be our largest suite.

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Think of like WalkMe, Cintio1, et cetera.

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But then we also have a lot of publishers.

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Think iHeart Media, Sports Illustrated,

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and then you have retail and Ecom.

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So Wayfair, the largest Ecom website you can think of

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and others out there.

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And so this is really where we sit.

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Think, do I have to create a lot of content?

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Or two, do I have a lot of people on my team

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that are all creating content?

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Yeah.

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Now, add the root of it all is your brand,

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your brand voice, your brand strategy, your brand intelligence.

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So with Jasper, what makes us unique is that you can actually upload knowledge

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to your AI in a secured space.

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And here, where you train the AI on things like your style

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and your brand voice, in this example, for a pair phone,

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you have replaced pair phone with phone, or never use the words.

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Think different.

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Then you upload intelligence, new knowledge that Jasper might not know

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out the gate.

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And you also probably don't want the large language model entirely to know

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about this.

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This is company details.

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This is your battle cards against your competitors.

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This is your company intelligence like,

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who is my ideal customer persona?

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And when you upload that to Jasper, it's in a secured space,

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giving it knowledge only accessible to the people in that space.

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So by doing this homework upfront as a brand manager, as a CMO,

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etc, you're now preparing your entire team with an AI co-pilot

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that can accurately do campaigns, not making it fictional stuff and hallucinate

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details.

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As we all know, that's fine that the other AIs don't know some stuff about your

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brand.

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That's probably good, right?

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You don't want just anybody to infiltrate your brand intelligence.

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And so that's why you would look to a secured space like Jasper.

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I really like this and I wanted to pause there because I feel like

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in the theme of the show, this is something that's come up quite a bit,

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which is the secure space is it's for my brand and my brand only.

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And I know as marketers, we care a whole lot about our brand voice,

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how we're being represented out in the wild.

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And I think that's always a concern of marketers is if I'm using just an open

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source AI,

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do one, I trust the outputs that I'm getting from it,

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because it hasn't been trained on what we care about in the rules that you

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showed.

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Like don't say these things or use this particular term.

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So I love that you led with this because it just sets the tone for like,

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no, this is your space, you're secured and you're training it on your

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particular voice and brand and rules.

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Absolutely.

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Security is the foundation of Jasper.

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We knew that this would always be an important part,

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especially as we work with large enterprise companies,

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ones that are public that have secret information,

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that is timely only for certain people that are the right people in the room.

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These are the kinds of things that we're thinking about every day at Jasper.

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We also work with multiple AI models.

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So I mentioned open AI is that's how we got started.

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But today we're very tight with Google.

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We're very tight with anthropic.

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And we really ultimately work with the best model for the best use case.

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And outside of those models lives your intelligence.

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So it's never feeding the LLM.

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It's always staying in your account within Jasper,

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but never going up into the LLMs.

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So as we go forward from here, let's talk about one, maybe one of our first use

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cases.

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So many people at Jasper are not just creating new content.

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They are taking existing content and remixing it for different form factors in

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different use cases.

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So let's say that the CMO gives you a brand brief.

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And now it's your job to take that brand brief and create unique content for it

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Maybe it's for your own channel.

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Maybe it's like how I did here Jasper just welcomed our new

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CEO, Timothy Young, who was once the president of Dropbox,

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has now come to lead Jasper.

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And so this is a really exciting blog post, the official document.

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That is our press release.

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But then I wanted to go and create a social post that was unique to me and

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still had my

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angle on it, my excitement as a as a marketer.

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And so I upload that and remix it for my social post here.

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But let's say that you do want to create net new content.

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Well, that's why we created this library of, you think like a prompt library,

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maybe you have a notion doc, if you're really into AI,

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maybe you have like all your in the forums and you have all of these like

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really long tail

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with a bunch of examples of good behavior, etc.

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Well, guess what?

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We've done all of that homework for you, Jasper.

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We have a library of over 50 different use cases.

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So whether you're writing email marketing or you're doing conference follow up,

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or you're doing advertising angles, etc.

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We have all of the marketing use cases you would need to work faster.

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And the best part about that is these are high performing examples fed into the

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AI

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where we've trained it in parameters.

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If you were looked at my book shaped bookshelf to the left,

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you'd see a whole bunch of copywriting handbooks.

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That's because I'm a nerd and I love copywriting.

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And so we have trained Jasper on how to write like the greats,

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the authors that you would see on my bookshelf to the left.

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And you know, that's what you get with Jasper is just copywriting performance

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at its core.

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And that's why you might feel a bit of a difference in Jasper than you would

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other AI tools.

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This is really interesting that you have the pre-built templates.

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Like you guys have a lot of customers, so you obviously are learning a ton of

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different use cases.

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My particular favorite here is explain it like a child,

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explain it to a child.

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That is fantastic.

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So there's all of these pre-built ones, but I can see by the top,

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there's custom templates as well.

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So if you like, if my brain has our own random outlier use case that we need to

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use Jasper for,

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we can use your library.

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We don't have to rely on ourselves to prompt or like think of these things.

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But if we do have those, it sounds like we can build it ourselves.

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That's right.

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Yeah.

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So it's one of your favorites.

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The reason why it's up at the top here is because it's starred.

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It's one of my favorites too.

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It's like we all know that technical copywriting doesn't convert and we need to

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explain it to a child.

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And so that's literally what that template is for.

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I was working with the cyber security company and I was like,

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hey, let's try this one. And it literally dumbed down their message to a sixth

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grade reading level

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and then to a 12th grade reading level.

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And you just put that on the market and see which one converts best against

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your like,

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what your CTO would have written and it freaking crushes.

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That is, actually we didn't episode, I think like two episodes ago and it was

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with Clearbit

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and they asked me, the presenter asked me, Matt, their CEO.

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He was like, can you explain what you do to me like I was a child?

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Then I was like, can I? I don't know.

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Like, yeah. And there's a prompt for that.

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I gives you a S.P.A.R.R. to make it a sweet child.

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And one of these recent custom templates that I personally made,

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I was at inbound marketing conference and I was looking at the 500 leads that

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we had collected.

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I was like, how am I going to follow up with all of these leads in a

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personalized way that

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meets the use case? I spoke into my phone when I wrote on their notes and then

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enriched that

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with Clearbit. We do that and then feed that to Jasper.

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So I made a custom template here that basically uses our lead list with the

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Clearbit enrichment

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and my notes I collected at the conference to generate a unique email.

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So these are kind of the use cases that I'm thinking about every day and

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literally others are too.

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But let's say that you have a campaign and you want to move fast,

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you want to generate a first draft of all of your campaign assets. Well, you

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can do that in Jasper

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too. You just upload your brand brief and that's the source document and it

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then recreates that

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document in different form factors all at once. Now, when you're in the editing

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mode,

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it reviews the content that you've either copied and pasted or generated and it

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says,

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hey, let's make sure that this matches that style guide that you did in the

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onboarding.

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And that is always applied across everybody in your team. So from a compliance

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level,

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let's say that you're a huge nationwide insurance firm. Maybe you can think of

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what right now

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that uses Jasper and you have all these franchises that need to stay compliant

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with the style guide.

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Well, all the content that they generate as users can be if you can instantly

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and one click apply

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the brand style guide at once. Oh, that's really cool. Yeah. Saves you a ton of

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time. This shortens

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the review cycles dramatically. All of those like common mistakes that your

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writing team does.

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Put that into a style guide and it just updates content. It kind of becomes an

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SOP, a standard

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operating procedure. Yeah, and it's got to save a content. Everything about our

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content creator

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that we have here at our company, she's fantastic. But like the number of times

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where she's like,

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do we use offshore commas? Do we not use offshore commas? Do we use title case?

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Do we use title case

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and people on the team are going back and forth. And I do think as teams grow,

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it's hard to make

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sure those brand guidelines are like disseminated out through the whole team.

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So just to click

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up a button here, doesn't matter. We can just upload that one time. Our

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creative team can have

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full control over that. It's going to make sure that everything we put out

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stays within those

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guidelines. That's really cool. Absolutely. I love X-ray mode too. It really

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tells you how

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to what your suggestion should be to improve your content. We are developing a

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scoring system

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that we're seeing to help performance. And it really just bring it back to the

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days when we

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got graded by a teacher. We're back to those memories. This all-knowing teacher

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apparently is always

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the best writer out of the class. And so that's what Jasper will be for you.

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And ultimately,

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it'll give you revision suggestions to get you to that A. And we all want to

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make A's

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in our marketing. So that's what Jasper can help you do. Then, you know, from a

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director or CMO level,

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you can have vision over your entire campaign. You can do assignments. You can

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do campaign boards

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and see the review cycles get notified when it's time for you to hop in there

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and check it off.

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And you can even publish from within Jasper to WordPress. And we're going to be

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adding

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more integrations later. But this is pretty much the end-to-end AI co-pilot for

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starting off with

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your branding company intelligence, implementing that into content creation,

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and then going all

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the way into review. So what's cool here is we know that not all content should

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be created in

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Jasper. And so you can use our whole ecosystem of extensions. So you have a

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Chrome extension

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where you can write within anywhere. It could be within Salesforce. It could be

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within LinkedIn,

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etc. You can also use our API in very creative ways. So the largest retailer, E

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COM retailer,

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we recently were helping them create product descriptions and their databases

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and BigQuery.

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And so you can run that programmatically creating prompts, referencing, let's

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say the manufacturer's

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details. And then you could say, "Hey, I want to update it in this way and that

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way." And my CMS

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collection has these parameters. It can only be so long. And then our copy

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writer has all these

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rules. We'll start with an action verb and then make sure you have these

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keywords. And so all

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this stuff, right? Well, that's why programmatic prompting is becoming big. And

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that's where Jasper's

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API works well. What makes our API superior is that it maintains your brand

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voice and style guide.

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So sure, you might be able to plug open AI into this, but that is going to go

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off the rails. It

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might come up with it might stray from your brand narrative. It might not know

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some knowledge. And

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so that's why you maybe want to plug in. What's that? I'm not going to save you

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time then.

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Then you're going to have to go back and proofread everything. And it kind of

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just defeats the purpose.

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Like the whole goal of having this is to make this easier and more scalable. If

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you don't trust

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that the open source AI is giving you something that's on branded on messaging,

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you're going to

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go through and proof all of that. And it sounds like, you know, Jasper's going

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to take all of that

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workout for you because it already has those guardrails, so to speak, and can

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do that in a much more

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scalable way. Absolutely. And it's secured. Talking about security when we look

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at our teams,

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right? So we have the point of teams and spaces is to be safe. And so we look

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at, you know,

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who should be in on the conversations and the content creation? You know, it

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might be sensitive

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material. It could also be like a new product launch. And you just want to

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invite certain team

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members. But also one of our largest audiences at Jasper are agencies. So a lot

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of marketing

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agencies use Jasper and they hop in and out of different client projects. They

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give their clients

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access to these projects. They collaborate on content with these clients. These

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are also portfolio

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companies and conglomerates. So let's say that your CPG company that owns one E

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brands that we

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see on the store shelves. Well, there's certain team members that are cross

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pollinating on different

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projects. And so they're all in here. And that's what a spaces. So, you know,

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in today's day and age

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with AI, you can't go rogue on a team and use just any AI. You should be in a,

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a tool that's gone

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through the brands vendor requirements. And then now you're operating in a safe

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space, creating,

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creating well among team members. Yeah, the agency use cases super interesting.

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Because I've never thought of that before is that every client is going to have

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different

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brand guidelines and different parameters that they're going to want to apply

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to this.

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And that you can use this across a multitude of different brand voices. You

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just have to make

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sure you're staying within that space or that container for that particular

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client. So that's

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super interesting. I haven't seen use cases for agencies before. Yeah, we

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actually have it a whole

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AI powered agency ecosystem where we have vetted and certified agencies. They

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've gone through a

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course. They have shown proficiency with Jasper. And we feel confident enough

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to introduce them

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to our users. And vice versa, we have very large agencies, including like Vay

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nerMedia,

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Gary Vaynerchuk's agency that refers their clients to Jasper. And there's this

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solutions

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technical handoff there that happens as well. Think how Salesforce and HubSpot

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ecosystems

20:17

had developed this agency relationship. That's beginning to build here Jasper

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as well.

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So content is not enough. It must perform. And that's where I get really

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excited about

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you know, where Jasper's going. Here we have an integration coming out in the

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next month,

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maybe the time this goes live with Google Analytics, fully tying the loop where

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how well is the performing

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generated with Jasper performing. Can you see a monetary difference? How do you

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go from just

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efficiencies of saving time to literally an ROI improvement that you can go and

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show finance,

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hey, we have made more money because of this. We can pitch our board of

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directors and say,

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hey, we are an AI powered company now. And this has increased our stock price.

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That literally happened

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for what are the companies that I showed you in the first slide. And so we're

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getting to a point

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now where especially in 2024, our demands are high, our resources are flatlined

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. And we're trying to

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feel it figure out how do we get more with less with the same AI is that gap

21:30

filler AI

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empowers every person on your team to get more out of their content, more out

21:36

of their day.

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And so they're creating more, but also that content that they're creating more

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of is performing

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better. Yep. So that's where I get excited about tying the loop here, where the

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con the results of

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the content is fueling Jasper back. We're then able to suggest new campaigns

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that fit in line with

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your story narrative that line up with the brand intelligence that you uploaded

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there in the beginning.

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And also pulling in your goals. Maybe you're seeing and looking down here and

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you're saying,

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Oh, wow, I'm close to my SQL numbers. What could get me there? What form

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factors that I just want

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to remix of existing high performing content? And that's where I look at my

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insights. Not only do I

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look at the data, the insights AI is generating turning data into knowledge. So

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here, I'm looking

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at on a strategic CMO director level. What are the strengths of our content?

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What are commonalities?

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What are correlations? What are weaknesses? What are threats? And then I can

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follow up with this into

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improving my content plan, my SEO plan, my positioning plan, my competitive

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plan,

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that kind of stuff. And this is really where the power of Jasper breaks out of

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the box of just

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being content creation, but really being a full AI co-pilot for marketing teams

23:09

I that was great. And I feel like you at the very end, there you sit down about

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like, we all

23:15

have less resources, do more with less, which I think as marketers, I know we

23:18

're all sick of hearing,

23:19

but it is just the way of the world, like you still have big goals you still

23:23

have to do

23:23

just as much as you were doing before, but maybe with less money, less people.

23:27

And we hear all the

23:28

time do more with the less and being able to see you showcase Jasper, like AI

23:34

functionality to

23:35

actually make that come to fruition. It's so easy to stay in hearing to more

23:38

with less, but we're

23:39

always asking her. So I'm like, okay, what does that mean? Like we're still

23:42

only, you know,

23:42

however many people we have and however much budget, but seeing the use cases

23:46

here where you can

23:47

actually start to take AI to co-pilot every person and make them a little bit

23:52

better and just give

23:53

them a little bit more extra, I guess, on at their job, you can actually start

23:57

to do more with less.

23:58

That's the first time I've really seen that. So that's, that's amazing.

24:01

So with that being said, Austin, I want to jump into our lightning round Q and

24:09

A if you're ready.

24:11

Yeah. Yeah, let's do it. Okay. So the first question is kind of a funny one

24:14

because I already know

24:14

the answer to this, but how long have you been building AI into Jasper? I mean,

24:19

since day one,

24:20

yeah, it's, it's, it's at the core of, of who we are. And you know, it's funny

24:26

because Jasper looks

24:27

like this overnight success, but in fact, is actually 10 years of building

24:31

marketing, not only the

24:33

audience, but the skills. And then it just add the intersection, right timing,

24:37

right skills, right

24:38

team, came to a point where we could figure out how to use AI for marketing use

24:44

cases. And that's

24:45

when Jasper flourished. Yep. And what you just showed today, going through that

24:51

demo, is all of

24:52

that generally available right now for Jasper customers? Yeah, pretty much

24:56

everything is available

24:58

now. The, what we're finding is every single customer that joins us has more

25:05

and more use cases.

25:07

And I just love that kind of the, the overall consciousness of the AI ecosystem

25:13

is growing.

25:14

We're all helping each other get better. And so that's literally fueling the

25:18

product to get better

25:19

as well. We have some exciting new developments that I'm welcome to share with

25:24

you as well today.

25:25

And I'm going to use that as a segue into one of the questions, which is, what

25:29

is next on your

25:30

AI roadmap? What are you guys looking to do in the future? Yeah, well,

25:34

ultimately marketers,

25:35

most of us are all judge on performance, where, you know, kind of past the mad

25:41

man days of

25:42

QTZ creative. Yeah. And we need to generate demand that shows a reasonable ROI

25:51

and a reasonable

25:51

amount of time. We have quarterly goals to hit. And that's why I'm excited to

25:57

bring your goals

25:59

in the Jasper. And so that literally plugs into your CRM and your business

26:04

intelligence tools.

26:05

And tells you in order to get to this goal, here's a bunch of marketing, you

26:12

know, different

26:14

campaigns you can run from there. Maybe you want to generate more ideas. Maybe

26:20

you want to improve

26:21

upon the existing ideas. Maybe you just want to assign content tasks and move

26:27

quickly.

26:29

This is, this is really where the rubber meets the road, where the people using

26:35

the AI are

26:36

highly trained individuals, marketers that have a technical edge to them. And

26:42

also, they, they

26:45

recognize greatness, they recognize, and they can edit content generated by AI.

26:51

And they can use

26:53

that as a great starting point. And then expand. What I like about this is, you

26:59

know, in today's

27:00

remote era, we're having a hard time whiteboarding and having a hard time

27:05

collaborating

27:06

with remote teams and having those kind of water cooler moments. And so what

27:12

this to me is kind of

27:14

like, I walked up to water cooler back in the day, I said, Hey, man, like, we

27:19

're this far away

27:21

from hitting our goal. What are some ideas that you have? And this is my

27:26

version of that now,

27:27

where I'm remote, but I can just talk with an AI and say, here's how we're, how

27:32

are we going to

27:33

bridge the gap? And I can brainstorm with that partner who has all of the

27:37

business intelligence

27:38

that I do maybe even more. And then can be my creative partner in that.

27:44

This, I think is incredibly cool because I know you're, you're a director of

27:48

marketing,

27:48

like you've been here, I've been here, which is things might go a little bit

27:53

flat. And you hear

27:54

from your executive team, you're like, what are we going to do? Like, what is

27:56

your plan of attack

27:57

to, it might just be small gains in the goal, like you're really close, but

28:00

there's a couple

28:01

percentage points that you need to get to hit your goal. And after a certain

28:05

amount of time,

28:06

you kind of hit, create a blocks where you're like, I, you know, we've got the

28:09

like foundation

28:10

down, we're doing it really well. I think we've like optimized the heck out of

28:12

it. I don't really

28:13

have any more ideas off the top of my head and to have just these

28:17

recommendations here to say,

28:18

like, based on everything that we've seen, here are some ideas. This gets me

28:24

really excited.

28:24

Cause I know I've run up against it's a ton and even it's just a starting point

28:28

to your, what is

28:29

a partner? They can, they can mention things and say, Hey, here's something we

28:32

think you can do.

28:32

And you can go, Oh, that's not really right for our business, but it did get my

28:36

wheels turning.

28:36

And I think we could do something similar. This is awesome.

28:41

You know, the next part of this is fueling your intelligence with the AI in a

28:48

secured space.

28:49

So we'll soon be introducing the AI control center. And this is where your

28:55

knowledge, your

28:56

business intelligence meets the LLMs. And like I said, we work with multiple a

29:02

is.

29:02

But also your intelligence lives in multiple places. So whether, you know, it's

29:09

any cloud

29:10

provider, I, you know, what is accessible and what do you want your data to

29:16

pass through to

29:17

ultimately power your co-pilot. And you know, what I've just imagined, like you

29:22

could have a

29:23

folder that is your source of truth. And you know, as you update your ICP, as

29:29

you update your goals,

29:31

as you update your, your pitch decks, Jasper stays up to date, Jasper across

29:38

everybody in your

29:38

organization. That's a user and creates content within there. They're all

29:43

aligned on the strategic

29:44

narrative. Any updates, there's, there's not a gap. And in, uh, where you have

29:52

to keep saying,

29:53

Hey, here's what we're chasing. Here's where we're going towards feed that into

29:57

your, your

29:58

channels, your type of content. Imagine training every single sales rep, every

30:03

single marketer

30:04

on the best pitch, the best way to position. And then always stay in style.

30:09

That's really where

30:10

this comes into is your strategy as a company is maintained. Um, and you have

30:17

control, your C suite,

30:18

uh, your CSO can have control over what specific partners you want to be

30:25

available to you. Um,

30:28

and I think that's just a really exciting, uh, next higher control phase.

30:32

Yeah, that's awesome from a security standpoint. And I love the idea of just

30:35

having like a single

30:36

cloud based repository. It doesn't add a new step to my process. Like we're

30:42

already going to be

30:42

uploading that new first call pitch deck or, you know, the new sales enablement

30:46

that we've

30:47

been doing, or we updated our pricing model, being able to just drop it in one

30:50

place and know that

30:51

it's going to run through a secure system and keep Jasper up to date is super

30:55

helpful. And now

30:56

it's not adding something to my workflow where I need to remember I was shoe

30:59

product marketing did

31:00

something or content just released something or sales and able to release

31:03

something. And I need

31:04

to go upload it to another place now. That is just such a time saver. Yep,

31:10

absolutely. And in my last

31:11

one, I want to show you here, this is, uh, more in a conceptual phase, but we

31:16

're looking at early,

31:17

uh, 2024, where a canvas experience is coming out, where the content feels in

31:24

its form factor.

31:27

So as you're creating ad copy, we know that the way that it looks in the end

31:34

use case is important.

31:35

Um, and so, you know, think a bit like Figma meets Canva in a way that, uh, we

31:42

're not here to try

31:43

and replace Canva or Figma, but ultimately to give you a visualization of how

31:48

your content

31:49

will look in its end state. That's really cool. Um, I really appreciate you

31:55

taking us through

31:55

your future roadmap. I feel like not everyone can do that. So this was really

31:59

cool to actually

31:59

get like a behind the scenes look at the, the products that you guys have

32:03

coming up. Uh, one of

32:04

the questions that we typically ask guests on the show is some of the customers

32:08

who are benefiting

32:09

from Jasper. I know you showed some in your first bit of your presentation, but

32:12

if there are any

32:13

particular customers that you want to give a shout out to that are benefiting

32:16

from, from Jasper.

32:17

Yeah. Well, um, couple of different cool use cases. So sports illustrated, uh,

32:25

it is owned by the arena group. They're a publicly traded company. They own a

32:29

lot of different

32:30

media houses. Sports Illustrated being one of them. And, uh, they have a lot of

32:36

writers that, um,

32:38

have to create and crank out a lot of content that stays on brand of the sports

32:42

illustrated

32:43

standard. And they've just really done a great job at maintaining that brand

32:48

voice,

32:50

scaling up, shorting review cycles, things like that. Um, I really think it's

32:56

cool how

32:57

big companies like Wayfair are writing product descriptions. Um, I have seen a

33:06

lot of great SEO

33:07

use cases for amplitude. I mentioned that earlier, but they cranked out a gloss

33:13

ary for, uh, marketers

33:16

to educate and, um, basically like find a whole repository of, um, of terms

33:24

that are for

33:25

data driven marketers and, and just really aligns with their tool and, and they

33:31

sell a lot of

33:31

success from that as well. That's awesome. And now last question for you,

33:35

Austin, what are some

33:36

other AI power tools that your go to market team is using in their day to day

33:40

that you guys have

33:41

found beneficial? Yeah. Well, um, I'll take a step out of my Jasper role, and I

33:47

'll just talk about

33:47

what I use every day. So, um, I love, honestly, I, I use chat GBT on my phone

33:54

and like Jasper

33:55

doesn't have a mobile app yet. I, I'm pushing for it, but, um, you know, just

34:01

for like random stuff,

34:03

I'm trying not to use Google as much, uh, just to see like what, how much time

34:08

savings could I have,

34:09

not having to go and read all the blog posts of them researching, I give

34:13

multiple perspectives

34:14

on like if I'm, you know, shopping, uh, for it could be a new guitar or it

34:21

could be, um,

34:23

in a local vendor for the house. Uh, like I love just asking AI that kind of

34:29

stuff and seeing

34:30

a more concise, consolidated answer. I know that's the easy one, but I gotta

34:35

say it. Uh,

34:36

secondly, I use Descript a lot. I think that they, uh, have done a great job at

34:41

making text

34:42

editing on video. Uh, really great. Cause I do a lot of this kind of talking

34:48

head stuff. And so

34:50

between webinars, speaking gigs, um, news conversations, it makes, saves me so

34:57

much time. Uh,

34:59

and I love that I can chop it up and save it in different form factors as well.

35:02

So,

35:03

I'll take a webinar as an example. I did one with Dave Gerhardt recently from

35:07

exit five

35:08

and, uh, chop up my sections, chop up. We had a couple of customers on the call

35:14

chop up their sections. They had really good sound bites, post that on social

35:18

and my vertical

35:20

video, uh, content plan is, is nailed. I could also, I do a lot of sales enable

35:25

ment. So I'll create

35:27

content that sales can use in all of their conversations and it's labeled and

35:32

it's, you can, as a sales

35:34

person, say, Hey, I need a sound bite for this. Well, that's what Descript has

35:38

been great for me for.

35:39

I use Canada all the time. Uh, use Canada to create this deck. I use Canada to

35:43

create all my,

35:44

all my conference presentations. Uh, I think they've done a cool thing recently

35:49

with plugins,

35:51

where I am like making the perfect image for my slide. Uh, they've done some

35:57

grid stuff,

35:58

lottie files. I have mid journey open quite often because I'm a storyteller in

36:03

that way.

36:04

And so I like to find the perfect image to match my message and, uh, mid

36:09

journey is my preferred

36:10

art generation tool. Um, I'm finding a lot of hiccups right now with Dolly when

36:17

it comes to

36:19

copyrighted images. Right now I'm about to speak at a big brand conference

36:24

where, uh,

36:25

basically I'm creating a story arc of Sonic the Hedgehogs, uh, movie number

36:32

three is coming out and

36:33

doing a brand partnership with Six Flags, where we're creating a fast pass. And

36:39

this is all theoretical,

36:40

but these are the kinds of things I'm using AI for on a daily where I've

36:44

literally created a

36:47

theme park in the form of Sonic the Hedgehog. And it's just, it's just so cool

36:53

because that is such

36:54

an imaginary, fictional storytelling land. And I'm able to visualize that and

36:59

showcase to my audience,

37:00

here's what you can do with AI. And so I don't know, I think my imagination has

37:06

opened up because

37:07

of these tools. That's really cool. And I, I really do love that because I feel

37:11

like when we got

37:11

introduced and you said your title is kind of like the AI guy and you really

37:14

proven like it's

37:16

use it every day. And like a lot of facets of your day. It's not just in the

37:18

product that you're

37:19

selling. Like you are testing and trying a ton of AI products that are out

37:23

there.

37:24

Yeah, I'm finding, you know, I'm also blocked less. Um, you know, recently

37:29

there was something

37:30

going on on our website where the form has like some criteria don't use like a

37:37

Yahoo email or

37:38

something like that to sign up. And that written my code. It was broken. So

37:42

then I, I just asked

37:43

Jasper like, Hey, can you fix this code to make it not do that? And it worked.

37:47

Like that's so wild.

37:49

I would have had to go and be that pesky marketer asking an engineer, can you

37:53

fix my code?

37:54

Yeah. And like, wow, I just like, no, I don't want to keep

37:57

your code. I'll get it to you in a couple of weeks and you can do that in

38:01

seconds.

38:02

I use it for Excel in Google Sheets, um, formulas all the time. Like, uh, just

38:10

saying, Hey,

38:10

here's what I'm trying to do. I'm trying to categorize, you know, this database

38:14

in a handful of different

38:15

ways. And can you tell me the long formula for it? And it just, it works most

38:20

of the time. I say,

38:21

Hey, it did work. And I tell it, Hey, here's what I'm trying to do. And I

38:26

refine the prompt.

38:27

And then it works. And it's so cool. I'm just finding that I'm unblocked. Yeah.

38:32

Uh, and I don't

38:33

have to go and Google and search to find some long form SEO fluffy piece to get

38:39

to the route.

38:40

I just, I get it. That's awesome. Well, Austin, thank you so much for joining

38:44

the show today. I

38:45

really loved the demo in seeing Jasper. I hadn't seen it before. So that was

38:48

fantastic. And I just

38:49

appreciate your insight as someone who spends a lot of time with AI. So thank

38:52

you so much for joining.

38:53

It was really great having you. Yeah. Thanks for having me on. Thank you all.