Crawl, walk, run with AI SDRs
Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
The buzz around AI SDRs has reached a fever pitch, but the journey to fully integrating these powerful tools into your team doesn't have to be the flip of a switch. Dan Darcy, Chief Customer Officer at Qualified, recently shared his insights on how businesses can successfully adopt AI SDRs through a phased approach he calls "crawl, walk, run."
This strategy not only mitigates skepticism but ensures long-term success.
For most businesses, addressing off-hours coverage gaps is the first step in adopting an AI SDR. Websites don’t sleep, but human SDRs need to. Enter AI SDRs like Piper, who can engage website visitors during nights, weekends, and holidays, ensuring no lead slips through the cracks.
Dan shared a compelling example from NextGen Healthcare. They discovered 1,400 missed chats during off-hours each month. By deploying Piper to handle those interactions, they recovered those lost opportunities, generating an additional $60K in monthly revenue.
This initial phase builds trust and confidence. Marketers see tangible results without immediately overhauling their existing workflows.
Once AI SDRs have proven reliable, the next phase involves scaling their role to take on frontline responsibilities alongside human teams. AI SDRs can now:
Companies like Demandbase and Sendoso have demonstrated the power of this phase. Demandbase doubled their pipeline generation in a single month while saving $80K in headcount costs. Sendoso’s AI SDRs saved their teams 10 hours per week, enabling human SDRs to focus on high-value tasks like closing deals and hosting intro calls.
The walk phase isn’t just about efficiency—it’s about empowering human teams to focus on what they do best.
The final phase of the crawl-walk-run strategy envisions AI SDRs flying solo. At this stage, AI SDRs autonomously manage the entire inbound pipeline generation process, from engaging visitors to qualifying leads, booking meetings, and even handling complex conversations.
Companies like Cin7 are already leading the way. Their AI SDR, nicknamed "Sam," increased pipeline generation rates from 70% to 81% and deflected over 200 support requests, proving that AI SDRs can seamlessly manage both quantity and complexity.
This stage marks a paradigm shift. Businesses no longer rely on AI SDRs as support tools; they become primary contributors to pipeline growth.
The success of this strategy lies in its measured approach:
As AI SDRs like Piper evolve, they’re also going multichannel, integrating with email to enhance lead generation further. By capturing context from website interactions and following up with personalized emails, they bridge the gap between digital engagement and human sales.
The future of sales teams is a blend of human creativity and AI efficiency. With AI SDRs handling routine tasks at scale, marketers and SDRs can focus on high-impact activities, unlocking new levels of productivity and revenue generation.
As Dan summed it up, "It’s an exciting time to be a marketer. AI SDRs like Piper are not just workers—they’re teammates, unlocking efficiency and scale like never before."
If you’re considering AI SDRs, remember: You don’t have to leap to the finish line. Start with a crawl, walk confidently, and then run boldly into the future of sales.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
The buzz around AI SDRs has reached a fever pitch, but the journey to fully integrating these powerful tools into your team doesn't have to be the flip of a switch. Dan Darcy, Chief Customer Officer at Qualified, recently shared his insights on how businesses can successfully adopt AI SDRs through a phased approach he calls "crawl, walk, run."
This strategy not only mitigates skepticism but ensures long-term success.
For most businesses, addressing off-hours coverage gaps is the first step in adopting an AI SDR. Websites don’t sleep, but human SDRs need to. Enter AI SDRs like Piper, who can engage website visitors during nights, weekends, and holidays, ensuring no lead slips through the cracks.
Dan shared a compelling example from NextGen Healthcare. They discovered 1,400 missed chats during off-hours each month. By deploying Piper to handle those interactions, they recovered those lost opportunities, generating an additional $60K in monthly revenue.
This initial phase builds trust and confidence. Marketers see tangible results without immediately overhauling their existing workflows.
Once AI SDRs have proven reliable, the next phase involves scaling their role to take on frontline responsibilities alongside human teams. AI SDRs can now:
Companies like Demandbase and Sendoso have demonstrated the power of this phase. Demandbase doubled their pipeline generation in a single month while saving $80K in headcount costs. Sendoso’s AI SDRs saved their teams 10 hours per week, enabling human SDRs to focus on high-value tasks like closing deals and hosting intro calls.
The walk phase isn’t just about efficiency—it’s about empowering human teams to focus on what they do best.
The final phase of the crawl-walk-run strategy envisions AI SDRs flying solo. At this stage, AI SDRs autonomously manage the entire inbound pipeline generation process, from engaging visitors to qualifying leads, booking meetings, and even handling complex conversations.
Companies like Cin7 are already leading the way. Their AI SDR, nicknamed "Sam," increased pipeline generation rates from 70% to 81% and deflected over 200 support requests, proving that AI SDRs can seamlessly manage both quantity and complexity.
This stage marks a paradigm shift. Businesses no longer rely on AI SDRs as support tools; they become primary contributors to pipeline growth.
The success of this strategy lies in its measured approach:
As AI SDRs like Piper evolve, they’re also going multichannel, integrating with email to enhance lead generation further. By capturing context from website interactions and following up with personalized emails, they bridge the gap between digital engagement and human sales.
The future of sales teams is a blend of human creativity and AI efficiency. With AI SDRs handling routine tasks at scale, marketers and SDRs can focus on high-impact activities, unlocking new levels of productivity and revenue generation.
As Dan summed it up, "It’s an exciting time to be a marketer. AI SDRs like Piper are not just workers—they’re teammates, unlocking efficiency and scale like never before."
If you’re considering AI SDRs, remember: You don’t have to leap to the finish line. Start with a crawl, walk confidently, and then run boldly into the future of sales.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
The buzz around AI SDRs has reached a fever pitch, but the journey to fully integrating these powerful tools into your team doesn't have to be the flip of a switch. Dan Darcy, Chief Customer Officer at Qualified, recently shared his insights on how businesses can successfully adopt AI SDRs through a phased approach he calls "crawl, walk, run."
This strategy not only mitigates skepticism but ensures long-term success.
For most businesses, addressing off-hours coverage gaps is the first step in adopting an AI SDR. Websites don’t sleep, but human SDRs need to. Enter AI SDRs like Piper, who can engage website visitors during nights, weekends, and holidays, ensuring no lead slips through the cracks.
Dan shared a compelling example from NextGen Healthcare. They discovered 1,400 missed chats during off-hours each month. By deploying Piper to handle those interactions, they recovered those lost opportunities, generating an additional $60K in monthly revenue.
This initial phase builds trust and confidence. Marketers see tangible results without immediately overhauling their existing workflows.
Once AI SDRs have proven reliable, the next phase involves scaling their role to take on frontline responsibilities alongside human teams. AI SDRs can now:
Companies like Demandbase and Sendoso have demonstrated the power of this phase. Demandbase doubled their pipeline generation in a single month while saving $80K in headcount costs. Sendoso’s AI SDRs saved their teams 10 hours per week, enabling human SDRs to focus on high-value tasks like closing deals and hosting intro calls.
The walk phase isn’t just about efficiency—it’s about empowering human teams to focus on what they do best.
The final phase of the crawl-walk-run strategy envisions AI SDRs flying solo. At this stage, AI SDRs autonomously manage the entire inbound pipeline generation process, from engaging visitors to qualifying leads, booking meetings, and even handling complex conversations.
Companies like Cin7 are already leading the way. Their AI SDR, nicknamed "Sam," increased pipeline generation rates from 70% to 81% and deflected over 200 support requests, proving that AI SDRs can seamlessly manage both quantity and complexity.
This stage marks a paradigm shift. Businesses no longer rely on AI SDRs as support tools; they become primary contributors to pipeline growth.
The success of this strategy lies in its measured approach:
As AI SDRs like Piper evolve, they’re also going multichannel, integrating with email to enhance lead generation further. By capturing context from website interactions and following up with personalized emails, they bridge the gap between digital engagement and human sales.
The future of sales teams is a blend of human creativity and AI efficiency. With AI SDRs handling routine tasks at scale, marketers and SDRs can focus on high-impact activities, unlocking new levels of productivity and revenue generation.
As Dan summed it up, "It’s an exciting time to be a marketer. AI SDRs like Piper are not just workers—they’re teammates, unlocking efficiency and scale like never before."
If you’re considering AI SDRs, remember: You don’t have to leap to the finish line. Start with a crawl, walk confidently, and then run boldly into the future of sales.
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