In this episode, we talk to Adam Clay, Chief Revenue Officer at Tomorrow.io, about optimizing your go-to-market strategy, aligning on the meaning of opportunity, and harnessing your technical drive.

Key Takeaways

• It requires discipline to pull the right people together to make a thoughtful decision based on the data you’ve collected
• Prioritize collaboration between sales, marketing, and post-sales
• Go-to-market leaders are best served by bringing rev ops  into the fold

“I think to not be technically driven in the decisions that you're gonna make and therefore the strategy you're gonna execute, particularly for a SaaS company, just does a disservice to shareholders. All the data is there. You just have to have the discipline to look at it, the discipline to gather it, and the discipline to pull the right people together to make a thoughtful decision.” - Adam Clay

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