Top Marketing Trends for 2023 – Demand Gen Visionaries Ep. 120

Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

Shelly Weaver
Shelly Weaver
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January 24, 2023
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X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

Key Takeaways

  • The show’s focus will still remain pipeline generation, but will have a new name, and new look! Stay tuned.
  • Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales, differentiating your content, and having a clever first touch.
  • Using AI to help build content without losing the human and creative aspects needed to create valuable content.

"We want to continue our focus, which is getting a deep dive look at how CMOs and marketing leaders think about pipeline, demand, technology, and how they spend their marketing dollars.” - Ian Faison, Host and CEO at Caspian Studios

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