We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Laruen will help you better understand the role of analyst relations in marketing.
“Analyst relations allows you to differentiate your portfolio. How do you value that for your end user, customers, and clients? Through analysts – their whole job is to write about technology and evolution of technology, and why it matters for the customer.” - Joely Urton
“If you are a B2B marketer with a technology solution, analyst relations is one of the most important and one of the most strategic functions that you'll have.” - Lauren Vaccarello
We're saying goodbye to our podcast, Demand Gen Visionaries, and hello to its older, wiser sister Pipeline Visionaries, but before we do that, let's recap 3 incredible years of thought leadership.
We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries.
In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
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On this episode, we talk to Stephanie about having a learner mindset, why RevOps is essential to driving change, and how to build the infrastructure needed for scalability.
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.
Discover how we can help you convert more prospects into pipeline–right from your website.