Sellers spend a substantial amount of time researching prospects and crafting personalized outbound emails using sales engagement platforms like Outreach and Salesloft. The goal is to engage buyers and drive them to the website to learn more. The next step? Hopefully, to book a meeting, and accelerate conversions, pipeline, and revenue.
You know what’s crazy? Only 24% of sales emails are opened. The majority are just ignored, even the ones offering up free swag, coffee or Amazon gift cards. In order to avoid wasting time, effort, and money, it’s critical to make the most of the emails that are opened and clicked on.
Those who are seeing the best results from outbound emails are leveraging the Pipeline Cloud. The Pipeline Cloud is a revolutionary new set of technologies and processes that are guaranteed to generate more pipeline faster and more cost-effectively than the old ways.
The Pipeline Cloud is made up of five pillars: a Salesforce-connected website, buying intent signals, ABM ads, hyper-personalized sales outreach with sales engagement platforms, and conversational marketing.
The critical intersection between sales outreach and conversational marketing is where the magic comes to life.
Imagine the moment a prospect’s interest is piqued…they click through to your website, and what if sellers could jump into a personalized live chat and seamlessly continue the dialogue from email, moving the opportunity along?
With Qualified for Outreach and Qualified for Salesloft, you can instantly route prospects to the email sender from your team and alert the assigned sales rep across the channels they use most, like Slack so they can jump in, in mere seconds. Your reps will love it. Your prospects will love it.
It’s a strategy we use at Qualified that results in the highest number of meetings booked and is a huge driver of pipeline. It’s called the 1-2-3 Punch.
“We segment on our website visitors by categories and one of them is called “Outbound Sequence”. This way, our reps can automatically prioritize our most valuable buyers and can have a contextualized conversation based on the content of their emails. Personalized Outbound + Real Time Conversations for VIPs, its a knockout combo.” - Daniel Regis, Sales Manager at Qualified
Here’s the 1-2-3 Punch formula:
The 1-2-3 Punch is powerful because it results in having a one-on-one conversation with a buyer who is in research mode and is ready to learn more. Strike while the iron is hot.
In fact, Qualified for Outbound customer, Cockroach Labs shared, “When qualified customers proactively start a live chat with visitors from an Outreach sequence, those visitors are 900X more likely to respond".
And, Nylas, a developer API platform using Qualified for Salesloft, has had 700+ conversations on their website with prospects from Salesloft Cadences and a 36.5% increase in total rep conversations in just one month of launching Qualified for Salesloft.
If your Tech stack includes Outreach or Salesloft, check out our integration pages to learn how your team can boost conversions, pipeline, and revenue using the 1-2-3- punch!
Discover 15 Sales KPIs to measure that will give you actionable insights into how to improve your sales processes.
Discover how sales teams can use AI to improve their selling, prospecting, and more.
Use this guide to create effective user personas that will help your sales team identify qualified prospects and improve sales strategy.
Want to build a stronger sales motion in 2023? Here are some of the most important B2B sales tools you should be using.
Use these b2b sales tips to generate more pipeline and drive more closed won deals.
B2B sales refers to the process of selling products or services from one business to another business. Learn how to create a b2b sales strategy and how to improve your b2b sales.
See how chatbots can fit into your enterprise workflow with this guide. They personalize content, filter out traffic, and can alert you when top accounts hit your site.
Conversational sales is pivotal in our modern sales cycle. Better understand what conversational sales is, how you can use it, and its benefits with this guide.
Discover how we can help you convert more prospects into pipeline–right from your website.