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Building a Successful Brand Community

This episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.

On this episode Daniel shares to to build a successful brand community, create a halo effect with investments, and ways positively position your brand.

 Key Takeaways

Quotes

“Community is an organic process. You can try to do things to encourage people to engage, but I think it's understanding. You really have to understand what is it that people are looking to learn, and one of the things that we've realized is that, there's a lot around career definition.” - Daniel Rodriguez
Posted on
May 11, 2022
by
Emma Calderon

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