Dremio Grew MQLs by 100% in 20 Days

Dremio recently implemented Qualified to double down on their strategic investment in account-based experiences. Learn more in our newest customer story. Since implementing Qualified, Dremio has experienced incredible internal productivity by accurately assessing who’s on site for what reason.

Anita Pandey, CMO of Dremio, joined Maura Rivera, CMO of Qualified, to talk all things strategy. Tune in to hear how Anita, the champion behind Qualified’s implementation, optimized Dremio’s account-based experiences with Qualified. ⬇️

How does Qualified power your experiences?

Anita: Qualified helps us segment our customers. In our case, we see data engineers and architects to facilitate engineering conversations, and we have conversations that are architectural and helpful. On the other hand, we can have executive-level conversations with decision-makers in line of business. This is our key use case with Qualified.

We also use Qualified to surround the account at the account-level. Qualified helps us practice true account based marketing by swarming the account between marketing, BDRs, and AEs and matching them to the people they should be talking to across the entire buying committee.

Has Qualified powered productivity internally?

Anita: Qualified has helped us from an inbound and outbound perspective in conjunction with our ABM strategy. We have a very targeted account list where our sales leaders are now putting their top-target accounts because they trust that the handoff will happen with the right people at the right time.

Anita—thank you so much for taking the time to share your story with us! We can’t wait to see Dremio's continued success with Qualified. Want to learn more about their strategy with Qualified? Check out the Dremio case study.

Posted on
August 25, 2021
Emma Calderon

Related blog posts

JAE Selects Qualified to Power ABM Strategy

JAE Electronics, Inc. (JAE), the leading electronic connectors manufacturer, has selected Qualified as its conversational sales and marketing solution.

Read more

Granicus Engages with High-Value Website Visitors to Increase MQLs by 40%

We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.

Read more

Welcome, Award-Winning Virtual Event Platform, Chooses Qualified

Welcome has selected Qualified as its conversational sales and marketing platform. Our partnership ushers in a new era of customer experience in the event industry.

Read more

Request a live demo

See Qualified in action on your website. Request a live demo and one of our reps will contact you immediately, or talk to us right now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Free custom demo
Live on your site