Poly, the Voice and Video Leader, Selects Qualified
Today, we’re thrilled to announce that Poly (PLT)—the voice and video leader that supplies 100% of Fortune 500 companies with communication products—has selected Qualified as its conversational sales and marketing solution. The partnership represents a new era of customer experience at Poly, where their sales team can proactively engage customers on their website and deliver more personalized buying experiences.
In 1969, Poly provided headsets for Neil Armstrong and Buzz Aldrin on NASA’s mission to the moon. Since then, they’ve continued to create best-in-class voice and video products that help organizations have high-quality meetings anywhere, anytime, and every time. Their products have taken on a new importance in the face of COVID-19, as the workplace rapidly changes and more employees than ever are working remotely.
When it comes to digital transformation, Poly has always been a pioneer. With high volumes of website traffic every day, Poly recognizes they’re missing crucial opportunities to connect with prospective customers. Rather than relying on lead forms to capture website traffic, they want to quickly engage with high-value visitors the moment they arrive on their corporate site.
That’s why Poly sought a conversational sales and marketing solution. They want more insight into their website traffic, more pipeline for their sales teams, and accelerated sales cycles that bring in more revenue—all while connecting to their unique Salesforce data model.
With Qualified, Poly can instantly identify, segment, and route every single website visitor to the right sales rep at the right time. Sales reps can then observe their browsing behavior in real time and choose the perfect moment to start a conversation with their most valuable buyers—prospects get their questions answered immediately and sales reps operate more efficiently.
We can't wait to celebrate Poly’s success and we’ll be there with them every step of the way. If you’d like to learn more about how Qualified can help your business, feel free to chat with us live on the Qualified website at any time.
We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.