On Demand Gen Visionaries, we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.

In each episode, we ask our guests which three areas of investment are most important to their demand gen initiatives. Tune in to this special mini-series to hear the budget items our CMO guests can’t live without.

While every CMO had their own unique "uncuttable" budget items, there were three that were consistently mentioned as top priorities:

• You can't do anything in marketing today, and especially B2B without really stellar content. Don’t just put out content to put out content. 
• Your website is your storefront, brand, and identity. Your website needs to be, at the minimum, just as good as the product you’re selling.
• Before you start working on your SEO, be clear about what your message and story is. Come up with a tight content strategy. Then finally, think about how to make it discoverable.

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While every CMO had their own unique "uncuttable" budget items, there were three that were consistently mentioned as top priorities:

• You can't do anything in marketing today, and especially B2B without really stellar content. Don’t just put out content to put out content. 
• Your website is your storefront, brand, and identity. Your website needs to be, at the minimum, just as good as the product you’re selling.
• Before you start working on your SEO, be clear about what your message and story is. Come up with a tight content strategy. Then finally, think about how to make it discoverable.