Optimizing ROI with the Right Marketing Mix
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
Ian Faison
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Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
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Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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