Revenue Retention: The Key To A Successful '23

The keys to developing a customer-centric marketing strategy in 2023.


Jena Andres
Head of Partnerships & Community
Serena Schlaile
Director of Customer Marketing
Nick Bennett
Director of Evangelism & Customer Marketing



While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.

Get webinars to your inbox

Be alerted to the freshest insights from B2B marketing and sales experts as soon as they're available

Subscribe Via Email

Related webinars

See Qualified in action

Quick Demo?

Qualified helps customers around the world grow more pipeline and close more revenue. Learn how we can help your business do the same.
Book a Demo
Watch a Demo