The Secret to Aligning Your Sales and Marketing Teams

Unlock the secrets of aligning sales and marketing teams, and ultimately win more business!


Sarah McConnell
Vice President, Demand Generation
Matthew Stein
Senior Director, Marketing
Laurent Castaillac
VP, Enterprise Sales



Any business leader knows the importance of aligning sales and marketing teams for the long-term, predictable revenue growth of an organization. Understanding the importance is one thing, but achieving alignment is a different challenge altogether. In this session, we will cover the why behind aligning your sales and marketing teams, ways to overcome misalignment between teams, the importance of a clear lead generation and transfer process, and alignment tactics and strategies that will fill your sales team’s pipelines and drive revenue.

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