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The Secret to Aligning Your Sales and Marketing Teams

Unlock the secrets of aligning sales and marketing teams, and ultimately win more business!

Speakers

Sarah McConnell
VP, Demand Generation
Qualified
Matthew Stein
Senior Director, Marketing
Reprise
Laurent Castaillac
VP, Enterprise Sales
Sendoso

Host

Summary

Any business leader knows the importance of aligning sales and marketing teams for the long-term, predictable revenue growth of an organization. Understanding the importance is one thing, but achieving alignment is a different challenge altogether. In this session, we will cover the why behind aligning your sales and marketing teams, ways to overcome misalignment between teams, the importance of a clear lead generation and transfer process, and alignment tactics and strategies that will fill your sales team’s pipelines and drive revenue.

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