Pipeline Summit is just a week away and we’re so excited to hear from our incredible speaker lineup. If you haven’t saved your spot, click here to register. We’ll see you at 10:00 am PST on November 10th!
If you still aren’t sure what you’re getting out of this action-packed event, here are 10 things we’re excited about:
No one is under the impression that being a CMO has ever been easy, but the job has certainly taken on more pressure than ever in 2022. We’ve asked three of the most successful CMOs in the industry to share their thoughts on what it takes not just to survive in trying times, but thrive and continue to drive growth.
Alignment between sales and marketing is a hot topic–and there are a million ways to do it. Sarah McConnell and Matt Buren (Bombora) are taking us through their dashboards, metrics, and reports that they use to make sure sales and marketing stay in lock-step.
During the pandemic, Adecco knew something needed to change with its website. That’s when they switched from forms to live chat, super-charging their website with the Pipeline Cloud. Melissa Robinson Phillips will chat with our team about the impact Adecco saw on their pipeline generation goals, and how they achieved a 29,000% ROI.
Metadata is crushing the digital advertising game. We’re ready to take notes as Jason and Ian break down their strategies, Jason’s go-to playbooks, and ideas for B2B teams to try with their own digital ad strategies.
Who better to break down outbound marketing strategies than Salesloft’s Lauren Vaccarello? We can’t wait to hear her take on bringing in high-quality pipeline, keeping your tech infrastructure updated, and how to break through the noise in outbound channels.
One of our favorite LinkedIn superstars, Nick Bennett, will give us all his content marketing secrets and the strategy behind Alyce’s brand storytelling during The Pipeline Power Hour hosted by Ian Faison. From how to measure content’s impact to frameworks for assessing relevancy, you can’t miss his session.
Events are officially back in action, as we’ve seen with so many huge marketing conferences this year. Join Julie Liegl, former CMO of Slack, as she shares her POV on how to run a successful events program that generates pipeline and sticks in buyers’ minds.
Our very own VP of Demand Gen, Sarah McConnell, is ready to share our inbound marketing playbooks–come hear her perspective on correctly identifying your ICP, personalizing your buyer experience, and removing friction from your website.
Emma Calderon, our Sr. Director of Content and Comms, is ready to rundown Groove’s exact tech stack with Kristin Hersant. You’ll see the engine that powers Groove’s website, and hear all about how Kristin approaches investing in new tech, especially where there are more eyes than ever on the buying process.
There’s a lot of doom and gloom in all of our feeds lately–it’s been a tough year. That’s why we’re so excited to hear what our speakers are looking forward to in the new year, what they plan on changing, and what they think marketing leaders need to focus on as we start planning for 2023.
Catch up on all the best moments from our fall event, Pipeline Summit AI, and hear how marketing leaders are using AI to generate more pipeline.
Learn 8 ways to get the most out of your pipeline generation tactics in Q4.
Learn where Udi Ledergor, Gong's Chief Evangelist, is focusing his team in the second half of 2023 for stronger pipeline growth.
We learned so much at our Summer '23 Pipeline Summit. Hear the biggest takeaways from each of our speakers and watch the sessions on-demand now.
Learn about conversational marketing, its benefits and how it can be used to improve your sales and marketing strategies.
Our customers had a big year in 2022, and they're sharing their best practices and tips to bring into 2023 to generate more pipeline than ever.
Lauren Vaccarello, the CMO of Salesloft, shares her best tips when it comes to crafting a high-impact Outbound Marketing strategy.
Sales prospecting can be daunting for many sales reps/ Use these 5 tips to book more sales meetings in 2023.
Discover how we can help you convert more prospects into pipeline–right from your website.