This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

• If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
• You need to pragmatize appreciating your customer ambassadors
• You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Our customers are way better salespeople for us than we are. They come to the table with so much credibility and real-world experience around what it’s like to change the way you’ve been operating. So I look for different ways to incentivize that behavior.”

-Sarah McAuley, CMO, Paperless Parts