Welcome to the Qualified early access program

Today we’re announcing the Qualified early access program. Helping B2B companies deliver a real-time buying experience.

Kraig Swensrud
Kraig Swensrud
January 1, 2019
min read
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We're software makers from San Francisco who have been building, marketing, and selling CRM business applications for more than 20 years.  Our founding team met while working together at Salesforce in 2006 where we spent nearly a decade together creating some of the most innovative cloud computing technologies.  At Salesforce we were part of the team that built powerhouse applications like Salesforce Sales Cloud, Salesforce Service Cloud, and Salesforce Chatter.  And in 2013 we left Salesforce to create a CRM-based customer feedback application called GetFeedback, which is currently being used by more than 10,000 businesses globally.  

Over the course of our journey, we’ve run sales and marketing teams at large scale, and we’ve been lucky enough to work with customers large and small on implementing and tweaking their own sales and marketing processes.  If you’re like us and have lived in the world of B2B sales and marketing for any amount of time, you know that things aren’t as simple as they might seem.

In order to run successful a revenue producing organization, you’ve likely got a team of demand gen marketers that creates campaigns to generate market awareness and drive traffic.   You’ve got product marketers and content marketers who produce assets that are designed to generate leads.  You’ve got a team of sales development reps that follow up with inbound leads to make sure that you’re working with the right buyers.  And you have a team of quota carrying account executives that are responsible for taking prospective buyers and converting them into customers.  In our experience, it’s a large number of people doing an incredible amount of work.  And if you’ve ever been deep in the B2B sales and marketing process you’ll likely know that there is one magic word that is said in every demand gen meeting, every pipeline council meeting, every executive meeting, every day of the week.

That word is: Qualified

In the context of B2B sales and marketing, the word qualified means a qualified buyer. And everything we do as sales and marketing professionals is focused on finding and converting more qualified buyers...connecting your company to the right people at the right businesses who have an interest in purchasing your product within a specific timeframe.

  • Marketers are on a constant search for more qualified prospects
  • Sales development reps want want to meet with more qualified leads
  • Quota carrying AEs want to be working only on qualified opportunities

We believe that being able to identify qualified buyers as quickly as possible and then giving your team the ability to begin having conversations with them as quickly as possible is the future for B2B sales and marketing teams of all sizes.

For B2B companies large and small, the process can now begin right on your website. It’s usually the first place everyone goes to learn about what you do, what products you sell, and how you are different from the competition.  It’s also the place you drive all of your inbound traffic and the place you currently get most of your leads.  But as everyone knows, not all of your website traffic is created equal.  Some people who show up to your site are qualified buyers, and some are just tire-kickers. To date, there’s never been a product that would show you who is qualified, and then transform your website into selling tool, so that you could have conversations with qualified buyers in real-time.

So we asked ourselves a simple question. If you could literally see qualified buyers the moment they landed on your website, how would you treat them? You probably wouldn't make these people jump through hoops to talk to you. You probably wouldn't make them fill out your lead capture forms and wait for your to reps get back to them in a few days.  You probably wouldn't subject them to a barrage of  back and forth emails and voicemails.

You would probably roll out the red carpet and have your reps meet with them instantly.

Today we’re announcing the opening of the Qualified early access program.  We want to help B2B companies large and small generate more pipeline and close more deals by deliver a superior, real-time buying experience, right on your website. With the competition only a click away, the companies that delivery the most seamless buying experience are the ones that will succeed.

We look forward to working with you.
The Qualified Team

Qualified in Action

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